How Did Budweiser Change The Economy

How Did Budweiser Change The Economy
One of the most iconic American brands is Budweiser, from the parenting company Anheuser–
Busch InBev SA/NV (AB InBev. Budweiser started its journey in 1857 when Adolphus Anheuser
migrated to the United States from Germany. Anheuser finally settled in St. Louis, Missouri where
he established his own brewing supply house. While in St. Louis he met his future wife, Lilly
Busch, the daughter of Eberhard Busch who became partners with Adolphus creating the Anheuser–
Busch Company.
In the 1870's, during one of Busch's many trips to Europe to study the latest brewing techniques, he
learned many important brewing techniques including pasteurizing and Anheuser–Busch became the
very first company to implement this idea in the American economy. Keep ... Show more content on
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A large part of that achievement came directly from Budweiser itself. Even though Anheuser–Busch
also owns brands like Bud Light, the official NFL and UFC sponsor, it also owns Michelob ULTRA,
the PGA, LPGA, and Champion's Tour official sponsor, and Stella Artois the official sponsor of the
Kentucky Derby. Budweiser however is the official sponsor of MLB and the NBA; it also sponsors a
car in NASCAR, over 95 teams over the four major sports leagues, and dozens of running and
cycling events. In nearly every professional arena across the United States you can find
advertisement for Budweiser, from Busch Stadium to Kaufman Stadium. I major trend in the United
States is "booze' and sports and the have targeted the correct people and
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Lord Of The Flies Individual Vs Society Analysis
A frequent theme in literature is the conflict between the individual and society. In Lord of the Flies
by William Golding, Piggy struggles the most out of all the boys with the society on the island. He
is not used to surviving in the wilderness, hunting, and taking care of himself with no help from
grown ups. He attempts many times to change the violent island society to the orderly society they
had back home in England, but the others refuse listen.
Piggy is dedicated to the ideals of order and civilization. He seems to fit in least of all on the island.
When they first realize that they have crash landed on an island, Piggy can not believe that there are
no grown ups, and asks, "Aren't there any grownups at all?" (8). He relies on the ... Show more
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Piggy's struggle with the society on the island is shown in many ways throughout the book. He does
not enjoy living out in the wilderness, hunting for food, or taking care of himself without the adults.
He is constantly trying to remind everyone of the rules and order they once had. However, this is
very important to the story. He keeps people calm, tries to enforce rules, and uses his intelligence to
help out. Piggy is very smart, and he is only one who does not become bloodthirsty and cruel. His
refusal to fall into savagery and violence like the other boys did shows that there is still good in the

Advertising Campaign For Advertising
Campaign Information
Bud Light launched an advertising ad on their product that caused bad public relationships through
its customers and non–customers. On April 28, 2015 Bud Light released a new slogan to their
product (Brown, 2016). The new slogan that Bud Light put on their product stated, "Take No Out of
Your Vocabulary Tonight". Bud Light released this slogan because they started a campaign
#Upforwhatever in May 2012 (Brown, 2016). The campaign was advertised and geared towards the
younger generation to try new things. The movement of this campaign was to encourage people to
get out of their personal bubble and try new adventure. This was geared towards the younger
generation because that is who Anheuser–Busch wanted to target because that generation can afford
to spend $18 on a 24 pack of beer and would not break the bank for college students. Another reason
that Anheuser–Busch wanted to target that generation because they are all on social media and
advertising is shifting that way. The #Upfowhatever movement was to gain new business through
new customers and corporations (Hughes, 2015). The campaign was already two years old and has
inspired millions of consumers to engage with that hashtag to get out and try new adventures
(Hughes, 2015). The young generation was getting out and taking adventures throughout the world.
It ranges from people flying on a plane to the next destination, laying out in the sun on a cruise ship,
or even just at the local beach trying a

Budweiser Commercial Essay
The commercial was established to persuade its viewers to drink Budweiser beer. Men/Women and
beer are just like the horse and puppy relationship in the commercial. At the end, the screen shows
"#bestbuds" which is what they believe the relationship between beer and men/women shall be. The
whole commercial was most likely made to support Budweiser but it could also have an underlying
meaning. Possibly the sign at the beginning showing "Puppy Adoption" could be significant
showing viewers to adopt puppies. Furthermore, the morality of the commercial was to assist the
company in growing by getting more people to drink Budweiser. "Puppy Love," was originally aired
during the Super Bowl XLVIII which can be important due to the stereotype of viewers drinking
beer while watching football games, let alone the super bowl of all games. Therefore, airing this
commercial during the super bowl is a significant deal due to the amount of people watching. The
popular issue of alcoholics, and underage drinkers could be a problem with this advertisement. As I
explained before– recovering alcoholics can be affected tremendously by watching advertisements
compared to this one due to the possibility of relapsing. ... Show more content on Helpwriting.net ...
This could be creating a connection between adopting puppies and grabbing a beer. I say that
because the owner of the adoption center and the owner of the farm come to an agreement to allow
the puppy to be with the horses, therefore feeling relieved– they grab a beer. With that statement, the
puppy, horse, and beer are emphasized. Mainly the puppy and horse due to the fact that the horse
and puppy are in the entire commercial, and even though the beer doesn't come into the scene until
the end it is the whole purpose of the

Classification of Beer
What 's more refreshing on a hot summer day than a nice cold beer? Or how about drinking a nice
cold one with some buddies after work at a local bar, sound nice doesn 't it? Beer has been around
for many years and will probably be around for many more. A beer is any variety of alcoholic
beverages produced by the fermentation of starchy material derived from grains or other plant
sources. The production of beer and some other alcoholic beverages is often called brewing. Most
every culture has there own tradition and the own take on beer, thus producing many different styles
and variations.
Simply put, a beer style is a label given to a beer that describes its overall character and often times
its origin. It 's a name badge that has ... Show more content on Helpwriting.net ...
During the secondary stage, the lager clears and mellows. The cooler conditions also inhibit the
natural production of esters and other byproducts, resulting in a "crisper" tasting beer. Modern
methods of producing lager were pioneered by Gabriel Sedlmayr the Younger, who perfected dark
brown lagers at the Spaten Brewery in Bavaria, and Anton Dreher, who began brewing a lager,
probably of amber–red color, in Vienna in 1840–1841. With modern improved fermentation
control, most lager breweries use only short periods of cold storage, typically 1–3 weeks. Most of
today 's lager is based on the Pilsner style, pioneered in 1842 in the town of Plzeò, in the Czech
Republic. The modern Pilsner lager is light in colour and high in carbonation, with a mild hop
flavour and an alcohol content of 3–6% by volume. The Budweiser brand of beer is a typical
example of a pilsner.
The five main sub–catagories of lagers are: pilsner, bock, helles, dunkel and Oktoberfest. Pilsners '
defining elements were the extremely soft water that was pumped locally and the unique aromatic
hops that were also grown nearby. Pilsners are malty sweet, and well hopped. Caramel flavors are
often noticed accompanied by medium to high bitterness. Pilsners have a good amount of
carbonation and are clean and crisp. Bock beer is a hearty beer with high alcohol content. Contrary
to the rumor, bock beer is not what 's cleaned out of the

Beer and Mm Lager Essay
11/10/13
Mountain Man Brewing Company Case Study
Table of Contents
What is the current situation? 2
What has made MMBC successful & distinguishes it? 2
What enabled MMBC to create such a strong brand? 3
What has caused MMBC's decline in spite of its strong brand? 3
Should MMBC introduce a light beer? 4
Is MM Light financially feasible for MMBC? 5
Break–Even Point (BEP) Analysis 6
MM Lager Cannibalization 6
MM Light Marketing Strategies 7
Exhibit 1 – SWOT Analysis 9
Exhibit 2 – Financial Data and Assumptions 10
Exhibit 3 – Break–Even Point (BEP) Analysis Calculations 11
Exhibit 4 – MM Lager Cannibalization Calculations 12
Exhibit 5 – MM Light Marketing Strategy 15
What is the current situation?
Mountain Man Brewing ... Show more content on Helpwriting.net ...
Analysis of MMBC's business model requires the backdrop of the U.S. beer industry. Since 2001,
U.S. per capita beer consumption has declined by 2.3% due to increasing competition from wine and
spirits–based drinks.
MMBC's revenues are down 2% relative to the prior fiscal year. The current state of the company
and market conditions suggests that a single product line may be unsustainable. As of 2005, MMBC
was the only major regional beer company to not expand beyond its flagship lager product. A
segment of the population was still interested in MMBC, but that segment, while loyal, was aging.
The rate at which MMBC was building new consumers was only going to replace a fraction of their
current buyers. Distributors were discriminating about which smaller brands they would carry, and
the percentage of new consumers by age group was continuing to decrease. There have also been
numerous uncontrollable circumstances that have been attributed to MMBC's decline despite their
strong brand. Increased taxes and fees to manufacturers have been clearly evident in the rising retail
costs of goods in the marketplace. Companies cannot afford to absorb the added expenditures and

therefore pass them on to the consumer whom tends to buy less as prices increase; these increases
are hitting their pockets on the home front as well. In addition, the average consumer is becoming
much more health conscious and has made changes in their preference of alcoholic beverage

Essay about Inbev’s Buyout
The article, This Bud May Be for the Belgians, discusses InBev's buyout of Budweiser. Discuss the
value of the brand from a consumer perspective. Some of you may not be beer drinkers, or drink any
alcohol, but you are still a part of a culture where beer drinking is an identifiable lifestyle
component, so you should be able to provide some perspective. Some things to consider are
Budweiser's targeted blue–collar market segment, its country of origin, and our nationalistic "pride
of ownership." Switch perspectives a bit, and consider how international consumers might value the
quintessential American beer. Do you think that coming from the US enhances the value to overseas
customers? Why or why not? (Blenkinsop & Geller, 2014)
In ... Show more content on Helpwriting.net ...
Similar to the US, introduction of this campaign in Russia also led to strengthening Budweiser's
image with respect to its heritage and its role in consumers' social life. Significant improvements
were observed on several attributes. This campaign was also able to touch a chord with consumers
in the UK, where an increase was noticed on the very same attributes as well.
Reintroducing Budweiser in this optimistic light has aided in generating a universal positive
impression of Budweiser among consumers globally. Not only has it improved consumers'
perceptions of the brand, but has also helped curb the over two decade decline in sales in Bud's
home market of United States as well as has fueled growth in international markets, making it truly
the first successful Global beer brand.
Hence, I believe that Bud–InBev has added equity to the company and is well on its way in
accomplishing a significant turn–around for Budweiser. Not only is the Anticipation campaign
working to halt historical declines by driving reappraisal for the brand in the US, it is also making
significant progress towards our dream of establishing Budweiser as the world's first truly global
beer brand. A meticulous approach to brand building and respect for strongly rooted research has
been the fuel for a powerful campaign built on a universal emotion.
References
Blenkinsop, P., &

Rhetorical Analysis Paper: Budlight Advertisement
Rhetorical Analysis Paper: BudLight Advertisement
Budweiser is one of the best–known brands of beer in America. Their ads and commercials have
always been known for being humorous and entertaining. Millions of people look forward to seeing
the Super Bowl half–time commercials mostly because of Budweiser's notorious commercials.
Budweiser takes advantage of its reputation and makes commercials that are witty and fun for
people to watch. They incorporate humor and a certain kind of sex appeal into their ads to sell their
beer to men and send the message that there is nothing more pleasing in life than drinking
Budweiser.
The rhetorical appeals are included in the BudLight ad to persuade the audience to drink BudLight.
This BudLight ... Show more content on Helpwriting.net ...
The BudLight bottles are in the front, center of the ad to make sure that the audience can see the
brand clearly so that they can remember the logo. Behind the beer bottles, there is a young man
enjoying his time on a beautiful island with two attractive women and of course, BudLight. This ad
makes the audience believe that this lavish lifestyle is possible as long as they have a BudLight with
them. This picture gets imprinted into people's minds and they are reminded of this ad every time
they see a bottle of BudLight.
The advertisement's name is Port Paradise III. This title shows that this is just one of many places
where one can go and enjoy a BudLight in the company of beautiful women. If this is Port Paradise
Three, then this means that there has to be a One and Two as well. With this title, the audience
realizes that the fun never ends as long as they drink BudLight.
It is incredible how advertisements can lure an audience into trying out their products. Certain
advertisements and commercials may seem simple, but at the same time, those are the ones that
people remember and talk about. When people think about beer advertisements, they usually
remember the ones like this one because it demonstrates things that people want. This advertisement
shows how BudLight is interconnected with Paradise and makes people remember the picture. The
luxurious aspect of this ad and the

Brew Essay
In the parts "A Stone–Age Brew" and "Edified Beer" from the book A History of the World in 6
Glasses, Tom Standage depicts how lager influenced the lives of the principal people who lived in
year–round settlements and later in the primary developments in Mesopotamia and Egypt. Lager
assumed a noteworthy part in turning the primary people from seeker gatherers to agriculturists.
Brew was found in the Fertile Crescent around 12,000 years back, when gruel got from accumulated
grains (a staple sustenance) that was away matured. These antiquated gatherings of seeker gatherers
discovered this refreshment "somewhat fizzy and enjoyably inebriating" (Standage 15) and
acknowledged it was more effortlessly made than other mixed beverages. After some time, the
quality and assortment of brew expanded by experimentation. The primary composed records of
lager originated from the antiquated Sumerians and Egyptians. From the earliest starting point, brew
was a social drink, as it could be tipsy collectively from one compartment. Lager's inebriating
quality made it appear to be enchanted to its initial consumers, and it was utilized as a part of
numerous religious functions. Likewise, the disclosure and notoriety of brew may have played a
little yet ... Show more content on Helpwriting.net ...
Brew was referenced in early writing too: "That lager drinking was viewed as a sign of human
advancement by the Mesopotamians is especially clear in an entry from The Epic of Gilgamesh, the
world's first incredible abstract work" (Standage 26) In this epic, a man was primitive in the event
that they didn't know about bread and brew. The antiquated Egyptians likewise esteemed lager, as it
was tipsy as far back as 2650 BCE, and was even credited from sparing mankind from a divine
being's fury. Nearly everybody, even kids, savored lager both developments, yet being inebriated
was disliked in Egypt however acknowledged by the

Bud Light Marketing Strategy
The Bud Light brand is second to none when it comes to light beer and a good time. Although, first
considered a flop in the United States after its introduction in 1982, Bud Light surged up the charts
after a rebranding effort in 1986. The "Gimme a Light" campaign by the D'Arcy McManus &
Mansius agency altered the brands path forever. Since then, Bud Light has drastically increased its
market share while still maintaining its success in the global light beer and beverage market.
Using clever and borderline juvenile material Bud Light has seen much success in their targeted
consumers in American males of the ages 18–49. With great success we believe Bud Light has the
potential to increase its reach and share by advancing marketing opportunities to females and
exploiting their other product lines. In doing so Bud Light must take a different approach from its
perceived masculinity to an all–around and more suitable approach to our female audience.
We recommend that Bud Light stays within its usual approach to target its younger male audience,
but offer women something different when it comes to their product such as their flavored Bud
Light Ritas, Bud Light Lime, and Bud Light Chelada. The goals are to increase market share, profits
and awareness of new products.
With a campaign centering around the summer 2018, Bud Light will try to become the essential
brand to accompany both men and women during the hot summer months. The budget is about $20
Million through the use of

Boston Lager Case Study
Boston Beer company, Inc. Founded In 1984 produces and sells alcoholic beverages primarily In the
United States. There most well–known beer is Samuel Adams Boston Lager. The company sells
approximately 60 beers under the Samuel Adams and the Sam Adams brands. 20 of which are hard
ciders, 13 flavored malts that are under the Twisted Tea Brands, 4 hard seltzers as well, 40 beers
under the A&S Brewing trade name. its market and sells it products to a network of approximately
350 wholesalers. Who then sell retail. You can find Boston beer labeled products in pubs, grocery
stores, restaurants and more.
Background
Founded by Jim Koch and Rhonda Kallman. There first beer offering was Samuel Adams Boston
Lager. Koch, a 6th generation, first born ... Show more content on Helpwriting.net ...
Koch went out to purchase Hudepohl–Schoenling Brewery. A brewery that his Father once was an
apprentice for in the 1940's. Koch, an idealist thought into the future and knew this move would be
an important step to reducing waste and reliance on a contract brewing basis. The first major
company success would occur within junction of the U.S. craft beer movement. When 1995 came
along, some of 500 independent breweries were producing specialty beer in the United States. While
Boston Beer Company was leading the pack. The Boston Beer company decided to go public in, in
which they would sell shares on a class A Common Stock on the NYSE "New York Stock
Exchange" using the ticker SAM. The shares being produced would have no voting rights, While
Koch would have 100% of all legal control over the company in a Class B Common Stock. Boston
Beer would than Launch their first hard cider in 1997. And what's known as Twisted Tea in 2000. In
2007, they would go onto purchase the former F&M Schaefer Brewing Company brewery in
Breinigsville, PA. By 2012, Samuel Adams was producing two thirds of all its beer at the
breinigsville facility, where they are continually attempting to increase capacity. In 2012, Boston
Beer Company lauched Angry Orchard hard cider which is based out of Cincinnati, OH. As of 2014,
the company has 1325 employees in its Boston, Cincinnati, and Breinigsville

Budweiser Commercial Analysis
If you were to watch the Budweiser commercial called, "Puppy Love," from start to finish you
would have no idea that this commercial is to advertise beer. At the end of the commercial the
screen does say Budweiser. Consequently you would allegedly assume the commercial was about
adopting a puppy if it were not to say Budweiser; unless you analyzed further into the commercial.
This advertisement is directed towards people that are age twenty–one or older in the US, they must
have a taste for beer, and maybe more specifically Budweiser. Anyone that watches this would
recognize that in the United States, we have a law that you cannot drink alcohol under the age of
twenty–one. Nevertheless, this commercial may be aired across the world we also need to place in
mind that a few countries have different laws regarding the drinking age. It is directed towards
people who adore beer for the obvious reasons of having an interest in the taste of beer to drink it as
well as the brand Budweiser. People that do not drink may not care for this commercial at all,
meaning the majority of the people that do care to drink beer would appreciate this commercial. The
commercial does not target topics such as ... Show more content on Helpwriting.net ...
This could be creating a connection between adopting puppies and grabbing a beer. The reason I
mentioned that is for the sake of the owner of the adoption center and the owner of the farm come to
an agreement to allow the puppy to be with the horses, therefore feeling relieved– they grab a beer.
With that statement, the puppy, horse, and beer are emphasized. Mainly the puppy and the horses
due to the fact that the horses and puppy are in the entire commercial, and even though the beer does
not come into the scene until the end it is the fulfilled purpose of the

Budweiser Argumentative Essay
This Budweiser commercial was aired in 2014 as a part of the company's campaign to reduce
drinking and driving. This commercial was about the importance of finding an alternative ride home
or a place to stay for the night if you have been drinking. By finding an alternative ride home or a
place to stay would prevent you from causing an accident on the way home. The producers of this
commercial used the bond between a yellow lab and his owner to show the importance of getting
home safely after you have been drinking. They were able to achieve this by starting the commercial
when the owner brings the dog home for the first time and then showing clips of them together as
the dog grows older up until the night that the owner decides to go off with ... Show more content on
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Since this commercial was only a minute long they were able to use the same song throughout the
commercial. They chose a song that represented the bond between the dog and his owner but the
lyrics would have also worked if it were two humans instead of a human and a dog. The producers
were probably very careful when selecting this music because they wanted it to transition into
everyday life and have not just be applicable with the relationship between the dog and his owner.
This is evident in one of the lyrics of this commercial, "A lifetime is not long enough to show you
what you mean to me." If you were only listening to the song, then you would unable to know that
this was not about a couple who were falling in love but about a dog who does not want his owner to
leave him behind. Using a song that would also apply to many different types of relationships was a
smart choice because it will have the ability to gather an emotional response even if some people do
not like dogs. This song selection was also a smart choice because it was not overpowering the
message of the Budweiser commercial but rather it enhanced the message that people and pets are
waiting for you to return home safely after

John K. Labatt And The London Brewery Company
John Labatt (1838–1915), businessman and third son of John K. Labatt and Eliza Kell of
Westminster Township, Upper Canada. In 1866, under terms of his father's will, John succeeded in
the control of operations of the London Brewery Company. John K. Labatt had entered the alcoholic
beverage industry in 1947 with $2000 investment made along with his partner Samuel Eccels.
Labatt Sr. was able to acquire Eccels half of the business upon retirement in 1854, leaving sole
proprietorship to the Labatt Family. Prior to the junior Labatt's accession, his father had sent him to
learn the trade under George Smith, a successful English brewer and family friend in West Virginia
in 1859. It was there where Labatt was cultivated on the process of ... Show more content on
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There is no denying the achievements of John Labatt, his strengths or the innovations he was able to
bring to the consumers and the Canadian brewing industry. However, like many Canadian
entrepreneurs being introduced to industrialization in the late nineteenth century, there were also
many setbacks that came along with those successes. In the case of John Labatt, the question
ultimately becomes whether his gifts were ideally suited to be sole–proprietor? Or whether a partner
with alternative business skills would have prevented some of the financial difficulties the company
faced toward the end of the century?
This paper concedes John's Labatt's accomplishments as a skilled engineer in his trade of brewing. "
[Having] a sense his water would suit the production" of the India pale ale formula he brought back
with him from West Virginia was an intuitive geographical exploitation of his resources. This
examination would also like to acknowledge the tactfulness and innovation displayed by John
Labatt's ability to brand and market. For example, his strategic use of a Labatt logo that "resembled
Bass's red triangle" was an ingenious way of stimulating British colonizers to free associate with a
recognizable beer brand from back home. On the other hand, Labatt on more than one occasion
failed to make adequate decisions that inevitably

Beer Wars-Documentary Review
MBA 650EV | Beer Wars | A Documentary | |
Table of Contents Introduction 2 How the Large Got/Stay Large 2 Why Light is King 3 Craft Beer
Facts 3 The Craft Beer Way 4 Spreading the News 5 Large Feeling the Effects 5 Political Issues 6
Conclusion 7
Introduction
Beer Wars was a very eye–opening documentary. It was interesting to see how the market share of
the largest beer company, Anheiser–Busch, has grown throughout the years. In 1965, Anheiser–
Busch had a meager market share of twelve percent. As marketing on television grew in popularity,
Anheiser–Busch's market share grew as well. By 1985, Anheiser–Busch's market share had grew to
thirty–seven percent. By 2005, Anheiser–Busch's market share had ... Show more content on
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That is an amazingly large amount of beer for one company to sell. This also tells us that the hope is
not nearly lost for craft brewers. If all of the 1,950 craft brewers produced only ½ million barrels of
beer each year, they could easily cripple the large beer manufacturers with an influx of 975 million
barrels of beer flooding the marketplace. But, the vast majority of craft brewers would never want to
do that.
The Craft Beer Way
The craft brewers in the United States and around the world have a completely different take on
what it means to brew beer. Dogfish Head craft beer was said to only have .0002% of the market
share of beer sales in the United States. According to brewersassociation.org, Dogfish Head craft
beer ranked 12th in the nation in 2011, based upon the number of sales for a craft brewery. That is
truly amazing, how a company ranked 12th in the whole country in craft beer sales still only has
.0002% of the total market share of the beer industry. However, the owner of the company said that
he would never want to grow like the large beer companies have. He is more concerned about each
and every bottle of beer being the best beer possible, rather than worrying too much about how
many cases he is able to send out the door. As a whole, craft beer makers try to capture their piece of
the market through differentiation of their products and not through advertising like the large beer
companies. Craft beer makers still try to do new

Asahi Breweries
Summary
We recommend proceeding with proposed investment plan with some revision. Detail analyses and
rationalities state in the following sections.
Industry Analysis
Japan 's beer industry is concentrated and highly regulated. The industry was projected to grow by
approximate 7.6% for 1988 as 1987 realized growth. There were mainly four kinds of beers: Dry,
Draft, Lager, & Melt. Consumer taste was graduating changing. Their preferences were switching
from Lager beer to dry and draft beer. The government has tremendous power in this industry in
terms of price and distribution (a distributor or retailer needs a license issued by the government to
sell beers). Therefore, both the beer license and structure of distribution channels ... Show more
Absence, or even a poor execution, of any of these three elements could lead to the logic of strategy
to fail.
Investment Analysis
Strategic Perspective
Strategically, Asahi 's investment plan was sound. Before the big hit of "Dry Beer", Asahi was
considered a marginal player in the market with a 10% market share. As the taste of Japanese
consumers shifted towards dry beer, we expect that the dry beer sector would become the driver of
the beer industry. As shown in the case, the share of draft beer sales (dry beer was considered one
type of draft beers) had increased from 21% in 1980 to 50% in 1987. Asahi became a leader in this
sector with a 54.1% as calculated with the monthly sales numbers in 1988.
However, during the "Dry War" initiated by its competitors, Asahi was only able to supply 70% of
the orders placed in the summer of 1988. This caused not only lost sales, but also failure to match
distributors ' expectations of the firm, thus threatening the firm 's leadership position in the sector.
With the expansion plan, Asahi would be able to satisfy demands in a fast increasing sector.
Since the retail price of beer in Japan was virtually regulated at a uniform level by the government,
the competition was about creating capacity to satisfy demand and delivering beers through the
distribution network. Two key factors are capacity and distribution network.

The Ministry of Finance

How Foster Is The Best Beer?
We're united by the bond only a beer can create and a belief that if a whole lot more people raised a
beer in friendship, the world would be a better place.
Product Introduction and Description Foster's is an iconic internationally distributed Australian
brand of lager that has an honor of being "Australia 's Original Lager". However, it is not an
Australian beer – the amber nectar is in fact made in Manchester. It is the world's third most widely
distributed brand of a light color lager, bottom–fermented with a smooth flavor and easy–drinking
quality. It is owned by the British brewing group SABMiller, and is brewed under license in 9
countries at over 20 plants The unique flavor of Foster 's Lager, Often known as the Australia 's best
beer, is the result of the choicest of malt, sugar, hops and brewing yeast. It is in fact the largest
selling Australian beer. The product is 4% ABV in Europe, 4.9% ABV in Australia, and 5% in the
US. This beer is developed using innovative process of ultra–high gravity brewing. Fantastic Value,
Extending tastes, Geographical signatures, easily accessible and innovation, new styles and varieties
allows the product to have an edge over other competitor in the industry.
Introduced 1889
Liquor Style
Size
Standard Drinks
Alcohol Volume
Brewery
Website
Sku Code Pale Lager
330 ml and 650 ml bottles
1.4
4.9 %
Carlton and United www.fostersgroup.com DM_129757
Market Positioning of Fosters
Foster's main target groups are the youth who

The Boston Beer Company
RSM 332 Marketing Research
Fall 2011
Thursday 1:00 pm – 3:00 pm WO 20 Professor: Mengze Shi Project: The Boston Beer Company
case Chernenko Kirill 998581510
The Boston Beer Company, Inc., founded in 1984, is a leading brewer in United States, offering
wide variety of high quality full–flavored, handcraftedbeers. It is distinctive due to the time–
honored recipe of brewing and authentic, consistent quality of alcoholic beverages. Samuel Adams
Boston Lager is the pride of BBC, regular handcrafted beer "stands for quality, inner self–worth,
authenticity, and unique New England or Yankee toughness" ( Martin Roper, Chief Operating
Officer). Unfortunately, the company experienced the failure of conquering light beer segment ...
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This concept appears on our map and it is not surprisingly. What is truly surprising is that Bud Light
taking for credit flavorful construct. We do remember that BBC invested in this mainstream
andthere was no change in brand awareness of customers. That is why the importance of fully–
flavored concept is out of the map.
The question is should Boston Beer attack light beer market? And the answer is yes. Here are the
main reasons why BBC should capture their opportunity.
– The recent market position of Samuel Adams beer is very strong, as well as growth prospects.
According to Boston Beer Portfolio (1997) showing that Boston Lager and Seasonals have grown by
5% and 10% respectively since 1996. Moreover, if we take a look at Exhibit 7 showing men
preferences over regular beer we will see that 45% of weekly servings are SAM (Boston Beer
Product). People may rely on their past experience of drinking regular beer by BBC and take a
chance to try light beer by the same company, switching from Bud and Amstel to Lightship.
– Best rankings in preferences over other light beer alternatives
In 1987 when Lightship was introduced, 90 out of 100 voters preferred Lightship and marked it as
their favorite. One decade passed, but the preferences did not change according to Blind Test
(Exhibit 7). Lightship received the lowest point sum average (the best results) struggling with
powerful players as Coors, Bud

Budweiser Ad Analysis Examples
Budweiser is an American beer made but the Czech republic´s company Anheuser–Busch InBev.
Budweiser is nowadays on of the most selling beer in the US. Well ones in a year Budweiser create
a commercial for the American super bowl. The ads are often very tidiest, therefore I decide to
analyze the one from 2014.
Well Budweiser is recorded by many people as one of the best commercials of the entire super bowl
and I totally conform to those. The ad is short cute and interesting namely a well–dressed story with
a small amount of information. The story in the video is about a cute little dog, two humans and a
horse. It also contended a couple of minor roles including 3 horses and a human adopter. The
advertisement starts with giving the viewers a ... Show more content on Helpwriting.net ...
There are barely any signs of what kind of product presented. The logo is only shown twice. Ones
on a cap which makes it almost impossible to find. But it get better introduced in the end of the
commercial. But that is not the only thing hard to identify because the only slogan I´ve been able to
find is #bestbuds which gets introduced below the logo at the end. I think this works as a slogan
though it takes the first letters in Budweiser and fill them up with the story line. But to clarify, the
lack of information and the time both the slogan and the logo makes the commercial indistinct for
those without context. But I don't think this as a big problem because they´ve been application a
similar commercial for more than 60 years so I think every got damn American out there knows
when a dog and a horse enters their tv–screen. They know that it is Budweiser´s and that Budweiser
Is a beer product. What's makes the small amount of information even better it that it speeding up
the ad and makes the audience to focus more on the story. This makes the ad easier to watch, which
makes it more remember able. In that way you´re able to direct it to a wider audience because it's
more likely that people is interested in a well–dressed and cute story that a true blooded beer
video.Advertising utilizing our human weakness for puppies and strong friendship for the maximum
conviction through of an emotional

Chief Oshkosh Red Lager Campaign Analysis
This 1962 logo features the brewing company's factor, and also depicts a red Chief Oshkosh figure
wearing a war bonnet and paddling a traditional canoe alongside a white figure with a speedboat.
The red shape behind the text also remains reminiscent of an arrowhead. This logo clearly
appropriates Native American traditions and motifs and misrepresents them from no other reason
than to advertise a product. In 1991, University of Oshkosh alum Jeff Fulbright attempted to revive
the microbrew with 'Chief Oshkosh Red Lager', which won several awards before competing brands
once again caused the obsolescence of the brand. Despite being designed after the American Indian
Movement, the branding for Chief Oshkosh Red Lager depicts a Chief Oshkosh Native ... Show
more content on Helpwriting.net ...
Put into scale, Chief Oshkosh the Brave hardly seems relevant to the course of history. The vast,
winding web of competing stories that makes up the history discipline seems not the have room for
figures who weren't necessarily earth shakers, but ultimately any figure who makes the earth move
in some way contains value in understanding. Chief Oshkosh's life, while worthy of being
understood on its own, tells a much larger story of how white Americans treat Native American
figures. Just within the Oshkosh community, three different interest groups rework his afterlife with
three different tropes for three different purposes. The general public's apathetic ignorance
contributes to the Dying Indian trope, which reinforces their apathy towards the contemporary
Native American plight. The academic institutions' glorification of Chief Oshkosh depicts him as a
patriot and a Civilized Indian, undermining modern Native Americans who suffer from double
consciousness or blend their heritage with their modern world. Certain business interests in the city
reduce Chief Oshkosh to a Noble Savage to sell beer that at one point contained less that one half of
1% alcohol content by volume, which in the short term might sell more beer but ultimately
socializes white Americans to perceive Native Americans as closer to nature and less human. In this
one historical figure, three very different fictional characters have been perpetuated. As a city, if
Oshkosh is to do its namesake justice, they must work to subvert these afterlives and recognize
Chief Oshkosh as the flawed, multifaceted, and controversial leader that he

Asahi Breweries
Assignment 2
Asahi Breweries Case Analysis
Anonymous Student #2
Professor John Stockmyer
MKT517 WEB/Tuesdays 7:00–9:30
Asahi Breweries
(Dry Beer Implementation)
Introduction
Asahi Breweries, Ltd. has been in the Japanese beer market since its inception in 1949 where it
originated through the post–war breakup of beer conglomerate Dai Nippon, which at the time had a
75% market share. The only other existing Japanese beer company prior to the post–war era was
Kirin, holding the remaining 25% market share. Asahi is one of four main beer manufacturers along
with its competitors; Kirin, Sapporo and Suntory companies. Kirin, being the oldest and largest
company of ... Show more content on Helpwriting.net ...
With the direction of its strong leadership and strategic vision, Asahi's management and workers
were willing to follow and implement change by going against conventional wisdom and
positioning the company in 1987 with an overall market share of 12% and projected increase of 23%
through 1990. Included in this projection, was the latest Asahi product development, "Super Dry"
beer, which at first, Higuchi was reluctant to introduce into the market so soon after the release of
Asahi Draft, but after tasting the product himself he decided to market the product resulting in a
33% sales increase in 1987. Higuchi now proposes an investment plan to increase brewing and
packaging capacity by 30% at a cost of 230 billion yen over two years, 1989 –1990.
Demographics
Lager beer has traditionally been the product of choice for most of the pre and post WWII era
consumers, mainly competitor Kirin's customer base, but that segment has diminished resulting in a
younger generation of beer drinkers preferring a variety of products including draft and dry beers.
This has been proven through consumer research and taste tasting trials. It should not to be
presumed that lager beer is obsolete has demonstrated by Kirin's dominance of that market segment
from the 1988

Rhetorical Analysis Of The Budweiser Commercial
Visual Rhetorical Analysis: Budweiser
The time period of this commercial was set in the mid 1800's; when Adolphus Busch was a German
immigrant who came to America in the mid 1800's. Adolphus came to America to sell his kind of
beer. The culture in the Budweiser Commercial was to show how Americans did not want to give
their jobs to the new immigrants. The audience for this commercial was mainly targeted to blue
collar workers or people who were working class in factories. The purpose of the commercial was to
not give up on the American dream. Mr. Busch wants to sell beer in the Budweiser commercial
demonstrates its mainly targeting men.
This commercial, aired on television on February 6, 2016 which was Super Bowl Sunday. The
audience in this ... Show more content on Helpwriting.net ...
The start of the commercial Busch is in a boat heading to America. Busch got his paper work to be
labeled as an American. Busch gets on a steam boat and heads down the Mississippi River to Saint
Louis. Then the steam boat catches on fire so he and the other people on the boat had to jump off
and find land. After tracking through the marshland of the Mississippi; Bush and the others found a
boat that would bring them straight to Saint Louis. When Busch made it to Saint Louis he was
treated nicely by the people of Saint Louis. At the end of the commercial you see Busch making a
deal with a business man to sell his beer. The conclusion of the commercial was Busch showing his
partner what the next kind of beer will be sold in. The audience in that time would probably respond
by saying immigrants are taking our jobs and they should go back to where they came from. What
Adolphus Busch did in his time helped create the Budweiser Companies wide–range of customers
around the world. The argument made in the commercial is that Americans were losing their jobs
due to the big increase in immigrants, so Americans were mad so they threaten to hurt anyone who
were immigrants. The kind of argument used in the beginning of the commercial, was more of an
evaluation because they did not

Beer Classification Paper
The history of beer dates back hundreds of years prior to written history. Besides water and tea, beer
is one of the most–frequently consumed beverages in the world. Contrary to popular belief, that all
beers are typically the same, there are many variances in color, flavor, strength, production method,
ingredients and origin. Beer can be divided into 2 broad sub–categories: ale and lager. Ales were the
first type of beer ever created before brewers knew the role yeast played during the beer making
process. Ale yeasts flocculate at the top of the fermentation tank and are brewed from malted barley
using a warm fermentation. The yeast ferments the beer quickly, which gives it a full bodied and
fruity taste. They also contain hops, which ... Show more content on Helpwriting.net ...
Something else that adds to the taste of a beer, are additional ingredients. The last major difference
between ales and lagers are there supplementary ingredients. Ales typically have more of a malty
taste, due to an elevated amount of hops, malts, and roasted malts that are added during production.
Ale brewers, typically have more leeway with how they produce their beer, and tend to add a several
different ingredients during brewing, like the ones mentioned above. These extra ingredients are
referred to as, adjuncts. Brewers of lagers only have a few, simple ingredients: malted grain, hops,
yeast, and water. The production method of lagers is somewhat due to the stringent Reinheitsgebot
Law, also known as the "German beer purity law". This law prohibits any adjuncts during the
brewing process of lagers, only permitting water, barely, and hops as ingredients. Tea and water
maybe two of the most consumed beverages in the world, but beer is right behind in a close third.
Beer is gradually becoming more and more popular. This is evident through the new trends of beer
companies that have begun to accommodate for the new low calorie beer trend. Corona, Heineken,
and Anheuser–Busch have led the pack by producing "Corona Lite", "Heineken Lite", and
"Budweiser Select". With more and more companies attending to these trends, beer has broadened
their target market. Overall, these companies are innovating the deeply historic

Global And Being Known As A Successful International...
Going global and being known as a successful international corporate is an impressive achievement
that almost all companies aim to attain. To successfully convert a business from domestic to
international, a firm will need to consider a new set of factors that might not necessarily affect a
local–only company. Companies use a number of tactics to achieve their global expansion plans,
including exporting goods, forming strategic partnerships, licensing, acquiring businesses and
building new facilities in multiple countries. Often, a company may need to try out few strategies in
order to find the perfect fit. Many global expansion failures results from companies'
temptation/decision to apply their domestic management approach to global operations. Grolsch,
like other companies, encountered many impasses during their international expansions.
Nonetheless, much can be learned from Grolsch, successes and failures.
 Grolsch's global strategy is based on the MABA process that is described in the case. What is
your opinion of the MABA process?
While there are great potentials in exploring new opportunities overseas, there can also be
considerable risks associated in doing business in an unfamiliar environment. Companies need a
comprehensive approach to assess the benefits and potential pitfalls in going global. Grolsch does so
through its MABA (Market Attractiveness, Business Assessment) framework. The MABA, as
described in the case, is used by Grolsch's employees to judge the

Taking a Look at Harp Lager
1. Brand History.
Harp lager was launched in 1960. It was first brewed in the Great Northern Brewery in Dundalk.
The drink was created under the guidance of Dr. Herman Muender who fused German beer
knowledge with Irish brewing heritage. Harp which is now owned by the drinks company Diageo
fast became the most popular lager brand in Ireland. When it was launched it was marketed as a new
modern drink that would appeal to young males and females alike. It was a sister brand of Guinness
which was associated with older men in the country. Slogans used in the initial marketing campaigns
included " Have you heard the call yet" and "Brewed in Ireland – naturally" evoking a sense of pride
in the home brewed beer during the troubles in the country. It became the first mass marketed
draught lager in Ireland and the UK. Harp remained successful through the 80s and into the 90s
when some of its advertisements helped launch the careers of TV personalities such as Jonathan
Ross. However, the brand never reached the same success it had in the 70s when it held the majority
of the market share. The brand was re–launched in 1994 coinciding with the World Cup, sales rose
by 12%. However this re–launch didn't result in continued consumer loyalty and this boost soon
subsided. Last year Diageo Ireland launched a new look for Harp larger with the aim to increase the
brands relevance to larger drinkers. The new design was inspired by the Samuel Beckett bridge in
Dublin the new look was meat to be

A Rhetorical Analysis Of Budweiser's Friends Are Waiting
Budweiser® Beer Friends Are Waiting Budweiser Beer's famous TV advertisement, "Friends Are
Waiting," was one of the most popular ads to air during Super Bowl 2014. The advertisement has
helped encourage people to drink responsibly by taking into consideration friends and family
members that could be affected should they choose to drive drunk. Budweiser has pulled on the
heartstrings of many through the bond of love and friendship between a man and his dog. The
company uses strong emotions to lure in its viewers but, it ultimately lacks in effective credibility
and facts. Sober driving commercials have been around for years. Many of these feature an adult,
typically in their 20s or 30s, stumbling to their car after having a few drinks with ... Show more
The advertisement opens with a young man walking through his front door carrying a puppy and
saying, "Welcome home buddy." From there, we watch the two grow up together. They spend their
days playing fetch, vacationing, barbecuing and even sleeping together. The two are inseparable
until one night when the owner goes out with some friends to have a good time. The camera is
focused on the case of beer one of the owner's friends is holding, implying that the group will be
drinking. What happens next is what affects the audience most, giving the commercial its strong
pathos. The dog is seen staring out the window, waiting patiently for his best friend to return to him.
The waiting continues all night long and Budweiser takes this opportunity to pause from the
commercial and display the words, "For some, the waiting never ended. But we can change that."
When the words exit the screen the owner returns to his home, hugs his dog, and says, "Hey! I'm
sorry. I decided I shouldn't drive home last night. I stayed at Dave's." The darkness returns to the
screen with the words "Make a plan to make it home. Your friends are counting on you." Budweiser
uses these screens to emphasize just how important it is to make it home, adding to its use of caring

Honest Brew Marketing Plan
Short Description
Relish a great beer sourced from the finesse breweries. HonestBrew brings the freshest and superior
quality beer from the producers around the nation, and eliminating the middleman to give you the
best prices. The company skillfully and proficiently crafts the beer bottles, so whether you want a
few beer bottles or a whole package, HonestBrew is here to provide you with every possible option.
The store works with the top most breweries in the UK, Europe, USA & Japan to deliver the best to
their customers. Honest–Brew had accelerated its business in very short span and now it has become
the most loved brew. They not only provide the finest beer, but do focus on its quality and freshness,
which matters first. Introducing exciting flavours every day, HonestBrew has become the master of
beer, natural cider as well as supplies the Gift ... Show more content on Helpwriting.net ...
This way HonestBrew came into existence. Now, HonestBrew deals with almost 300 different craft
beers and have various rich flavours of fresh beer. The company gives 100% guarantee of its quality
and promises to supply the best to the customers to their doorsteps.
Dive in the sea of Beer Natural Cider and take advantage of its best seasonal collection and
diversified options. Some few essential picks of HonestBrew are Cloudwater, Northern Monk,
Magic Rock, Pollen, Oliver's Cider, Little Pomona and many more choices that you will find on its
official website. So, become the member of HonestBrew, earn credits and take benefit of its
exclusive offers and much more.
Promotional Offers at HonestBrew
Enjoy your Beer party with huge discounts at Honest–Brew. Our discount hunter team is always
working hard to bring loads of food and drink deals and voucher codes for you. In association with
HonesBrew, we are able to provide savings on the world's best beer

The Rhetorical Analysis Of Political Advertising In The...
The advertising industry relies upon multiple different techniques to target a specific audience, and
persuade them of their intended message or product. Basic analysis reviews rhetorical techniques
that play upon the pillars of ethos, logos, and pathos. On a deeper level, the advertisements analyzed
also share a common characteristic for analysis; They are all politically relevant in their subject
matter and allusions, relating to contemporary issues faced by viewers. While political
advertisements run the risk of alienating consumers who disagree with the stance taken or statement
made, they are ultimately worthwhile because the connection felt by a consumer who agrees with
the stance has more impactful results. A consumer who agrees with a political advertisement is
likely to respect that company for its values and develop loyalty.
Political advertisements' content, in combination with its rhetorical techniques, are made to be more
persuasive and memorable when aligned with the right viewer audience. Perhaps the best place to go
for examining advertisements is the Super Bowl, one of the most highly watched television
programs yearly, and therefore the ideal time for companies to advertise. Budweiser, an American
beer company, is an advertising giant, annually producing blockbuster ads for each Super Bowl.
Typically, their ads feature cute golden retriever puppies or their emblem of a Clydesdale horse; yet
for the 2017 Super Bowl the company sprung for a more complex and

Kairos: Budweiser Commercial Analysis
Kairos, or the propitious moment for action, is developed in the commercial by Budweiser to pull in
attention from all Americans and those who are minorities in their own ways. During the time that
"Born the Hard Way" was released during the Super Bowl in early 2017, controversial topics about
acceptance of immigration and racism arose due to the recent results of the presidential election of
2016. Americans and people of color across the nation protested against President Donald Trump
due to his plans to reduce immigration into the United States from foreign countries such as Mexico
and the Middle East. Despite being filmed months prior, the Budweiser commercial heavily relates
to this situation through their interpretation of Adolphus Busch's story ... Show more content on
Helpwriting.net ...
Even though racial discrimination played an important part of American history, immigrants and
slaves played a big role in shaping and developing the United States. The scene in the commercial in
which Busch makes eye contact with a fellow African American attests to the fact that he is not
alone in being an immigrant in a foreign environment. The sense of instant friendship in this scene
pulls the viewer into a positive intent with Busch's character and Budweiser itself, as it defines unity
between minorities during times of racial oppression. In addition, Budweiser's use of Kairos is
utilized to pull in people of all ages. "Although the [beer] commercials were targeted to adults,
young people would be interested as well..." (Waiters et al. 710). Recently, younger individuals and
teenagers in America are starting to be involved in current politics and ethics. Instead of using
appeals that are flashy or party–like, Budweiser attracts a broader audience by conveying a present–
day issue in a historical manner so that viewers could connect to Busch's story on a closer

The Boston Beer Company : An Overview
Outline
The Boston Beer Company has had astonishing accomplishment in its move from a little scale
microbrewer to an expansive scale national bottling works. All of the organization 's prosperity is
because of the Samuel Adams Lager product offering, which has scarcely transformed from the
establishing of the organization in 1984, to the IPO in 1995, to the present day. Indeed, a great part
of the claim of Samuel Adams originates from its microbrew picture and the organizer, Jim Koch 's,
duty to the blending process and a premium brew. As of late, in any case, the organization has
executed another technique for development which has included presenting a light brew that will
have more standard request. While this has expanded benefits ... Show more content on
Helpwriting.net ...
Energized by recompenses and acknowledgment from prestigious brew celebrations, Samuel Adams
Boston Lager was accessible on a significant part of the East Coast by the late 1980 's and broadly
by 1992. The organization opened up to the world on the New York Stock Exchange in 1995. The
Boston Beer Company 's procedure for development was one of separation. The organization made a
higher quality brew than the larger part of American lagers by utilizing more costly fixings and less
water, and it utilized its bundling and its ads to promote this dedication to quality. Indeed, in view of
its utilization of just grain, jumps, yeast, and water as its fixings, Samuel Adams won the honor of
being the primary American brew to be sold in Germany, a refinement that helped its picture in
America considerably more.
One business technique that the organization utilized as it developed was utilizing additional
preparing space as a part of other organization 's distilleries to blend their lager. Since the
organization was developing at a twofold digit rate, it didn 't have a considerable measure of
additional cash–flow to manufacture its own particular bottling works, so this was a decent
methodology for them amid their time of development. What 's more, since these distilleries were
appropriated all through the nation, this procedure permitted the Boston Beer Company to amplify
the freshness of the lager it sold. Truth be told, the now popular routine of

Rhetorical Analysis Of My Dad's Story '
If a company wishes to attract new customers, a clever idea they do is to find a way to entertain
them. For over thirty years, MetLife has used their prominent partner Snoopy and the rest of Charles
Schulz's Peanut gang to lure new customers in their life insurance business. Esther Lee, global chief
marketing officer of MetLife, has stated that over thirty years ago MetLife has brought Snoopy into
their company in order to seem more friendly and more approachable. Snoopy helped drive MetLife
and served as an important role to the company for decades. In recent years, MetLife has been using
new rhetorical tactics to attract new customers like changing their tagline to "MetLife: Navigating
life together," and creating commercials and ads that ... Show more content on Helpwriting.net ...
The harrowing music and montages of the daughter and father together forms lumps in the
audience's throats. From the beginning of the commercial to the end, the audience's emotions were
manipulated. Parents being the main audience of this commercial may possibly take the role of the
father because they too would want to sacrifice anything for their child's happiness, education, and
even life. MetLife also used ethos in order to build a trust towards their possible customers. Not
being directly stated, MetLife wants the viewers to know that they care for the success and well
being of all children and parents by simply stating at the end of a the video that everyone has a
dream for their children; if they share it with MetLife by using the website linked to the video, that
dream could become a reality all by the help of MetLife insurance. MetLife used great examples of
rhetorical tactics in their popular commercial "'My Dad's Story': Dream for my Child" to not only
bring in a wide varity of an audience but to also capture the emotional events that parents may
experience on a daily basis. This commercial demonstrates how MetLife cares for their customers
and hopes to catch the hearts of new

Mountain Man Beer
MOUNTAIN MAN BREWING CASE WRITE–UP
Problem Statement:
Mountain Man Brewing (MMB) has been successful with only one beer, Mountain Man Lager, but
consumption has decreased. The decrease in sales for this beer has caused a decrease in profits,
since it is their only product. Mountain Man needs to consider a change in their positioning strategy
to increase sales and profits to keep the business successful.
Alternative #1: Create, promote and sell Mountain Man Lager Light
Pros: It gives them the use of their name that is already well known and liked in their current market
area. It creates a light beer for the younger target market that drinks light beers. Cons: It could result
in customers switching from regular to light, ... Show more content on Helpwriting.net ...
They will face a higher production demand if they do increase sales to more areas. There will be
more importance and expense on distribution due to having to make the sales with businesses in
more distant States and with having to provide them with the product in a timely and dependable
manner.
Recommendation:
Mountain Man Brewing should choose alternative #3 to keep the Mountain Man Lager beer as their
only beer and work to grow it into a larger market by moving into additional States. Doing so keeps
them focused on the strength of their unique and successful beer, rather than trying to move toward
something more common to follow behind competitors. If they were to pursue the light beer, it may
increase revenue, but not likely to be by that much. Even though the consumption of the light beers
has grown significantly in the younger market segment, it is still most likely that they will usually
choose the common, major brands, such as Bud Light and Miller Light. They could not get into true
competition with the major brands, and would most likely take away sales from their current product
due to customers either switching to the light beer or losing dedication to their unique offer. Even
though it may leave out the younger consumer market, they can still draw interest from those
individuals as they get older and become more likely to trying specialty beers. They could also look
for ways to market

Analysis Of AAnd PAs A State Of Mind By Nancy Lager
John Updike's A and P as a state of Mind by Nancy Lager This student sample by Nancy Lager is an
average paper. The author has used clear and simple grammar to put her points across. Thus, the
paper is suitable and easily understandable by both intellectuals and laymen. Also, every paragraph
of the student sample has the main idea. For instance, the first paragraph is the introduction of the
whole paper while the second paragraph talks about why Sammy did not like his place of work and
why he eventually quit. The third paragraph focuses on the location of Sammy place of work and in
the last paragraph. Nancy gives his views about the whole story. However, there are problems with
the sample paper. First, the author does not give a clear thesis

Bud Light Super Bowl Commercial
Diego Alatorre Period:1 Super Bowl Commercials bud light ghost spuds super bowl commercial
This commercial is about a dead dog who is explaining to the owner that he should go out with
friends more often. The dog takes his owners to the past and the present showing him that his
friends need him. Then the dog gives the owner some Bud Light and tells him to go enjoy the party
with his friends. 2.This was peripheral route persuasion because it was just showing how Bud Light
is suppose to make you cooler. It is not central because no facts were given about the actual product.
3.This commercial is give the attitude that Bud Light makes you cool and acceptable, because the
owner could have just gone without the Bud Light but when his friends saw ... Show more content
on Helpwriting.net ...
This commercial is an example of positive reinforcement the commerical contains a lot of cheering
going on in the commercial, which is a form of apparition. 3.Mr. Clean | New Super Bowl Ad |
Cleaner of Your Dreams This commercial is about a wife being turned on by her husband who
turned into Mr.Clean. She is aroused because he cleans the house for her and that end the
commercial says "Gotta love a man who cleans" as she makes out with her husband on the couch.
2.This commercial uses peripheral route persuasion because the guy turns into Mr.Clean showing
how clean he could get her house and then is rewarded by a makeout session on the couch. For it to
be central route persuasion the product had to show how well it cleans and how much better it cleans
rather than other brands. 3.The attitude conveyed by the commercial is if you clean the housing
Mr.Clean as a product your wife will be aroused and most likely have sex with you. 4. The attitude
is effective because it shows the males that if ever want to do the dirty with their wife than all they
have to do is clean the house with Mr.Clean. 5.This is an example of positive reinforcement because
the husband for cleaning the house is rewarded by a makeout session of the couch which could lead
to something much

Mountain Man Essay
Currently, because the market of traditional beer is decreasing with an annual rate of 4%, whereas
the market of light beer is increasing, Mountain Man is thinking to extend its product line to light
bear. However, we don't know if it is a good idea because of the difficulty transferring the brand
equity and the uncertainty of cannibalization and dilution. I suggest we should still extend the brand
and launch Mountain Man light in following process.
First of all, Mountain Man light should target on female and younger generation. According to the
profile of beer drinkers, females account for 42% of light beer drinkers and those who are younger
than 35 years old account for 29%, which means the total proportion of them is as high as 58.8%.
Thus, Mountain Man light should choose them as our target. Second, we focus its positioning on
"Pure and Refresh", making youngers believe Mountain Man light is the best beer for ... Show more
Third, set the price of Mountain Man light 1.5 times expensive than Mountain Man Lager because
younger people are willing to pay twice of the price than those over 35 and it also stand for high
quality and complex manufacturing procedure. Furthermore, even if the price of the light beer is
more expensive than lager, it's not expensive at all, compared to those famous companies. According
to the market share (barrels) and total sales of beer, Mountain Man supposed to earn $191 million
dollars, but their actual sales is much lower than it, which means Mountain Man Lager is cheaper
than the average price (Appendix2). Next, choose restaurants and bars as the main selling channel of
Mountain Man light, and also sell it in off–premise locations. The reason why we decide it is
because people tend to drink light beer with meal and because selling

Analyzing Budweiser Commercial 'Born The Hard Way'
Attention grabber will go here. Background information will go here. In this essay I will analyze the
Budweiser commercial "Born The Hard Way" by summarizing the text, applying the storytelling and
race analytical methods, and discussing a source which strengthens the claim that this video
ultimately supports American hegemony and ideology. Summary The Budweiser commercial, "Born
the Hard Way", which I will refer to as "the text", begins with a medium shot of the protagonist,
Adolphus Busch in a bar. A person nearly off the right side of the frame comments (in an accent)
that the protagonist doesn't look like he's "from around here". The commercial then uses flashback
to show the journey the protagonist has taken to get to the, as yet unspecified ... Show more content
on Helpwriting.net ...
The first example is an allusion to the "Adventures of Huckleberry Finn" wherein our protagonist is
shown on a riverboat with a free black man presumably somewhere along the Mississippi. This
allusion contrasts to the immigrant's story of the protagonist and places into historical context the
less than immigrant status of black people who were already living in America at the time, while at
the same time showing how these two communities were connected and had something in common.
The second example of intertextuality would be to that of the Martin Scorsese film, "Gangs of New
York", specifically in the "go back home" scene of the text. In Scorsese's text, immigrants are one
the one hand shown as being criminals, but on the other are also as being discriminated against to
such a degree that it was very difficult for them to integrate into the wider American culture. Our
text acknowledges this aspect of American history through this intertextuality but by showing our
protagonist in a positive light and not being embittered or turning to crime it rejects the idea that
immigrants are criminals and argues they are vital to America's economic and cultural success. I
admit to enjoying both of these intertextual examples and I felt they were appropriate to the story
being

Analysis: The Budlight Party
"The Budlight Party", a Superbowl beer ad, depicts Budlight as a political party led by two celebrity
spokespersons acting as presidential candidates. The ad features popular celebrities, along with
American crowds vouching for the "Budlight Party". Portrayed through a campaign and scenes of
American cultural symbols, the ad uses celebrity endorsers with the source quality likeability and
appeals to positive emotions and broad cultural values. By portraying the sources as charismatic
leaders, linking beer with mirth, and tapping into shared values of Americans, the ad somewhat
effectively persuades the target audience, urging both adults and elders to use the product to be a
loyal citizen and have an amusing time. The ad has a broad American

Advertisement Analysis : Budweiser 's Advertisement
In Budweiser's advertisement, "Friends are Waiting," they try to send a message to all the drinkers
out there in the world. The commercial aims its focus on people that are over 21, but it can also
effect people who will be 21 in the future. It gets the watcher to think about his or her decision–
making skills. It makes them think that Budweiser is a company that cares about its customers and
that it's different from those other companies who just want them to purchase their product.
Budweiser uses ethos to prove to the customer that they are a reliable brewery. Pathos is strongly
represented in this commercial because it sends the viewer on an emotional ride. It makes you go
from feeling all warm and happy, to feeling depressed and ... Show more content on Helpwriting.net
...
As time passes, their bond begins to become stronger because of all the fun adventures that they go
on. At this point the watcher is very happy. To be truly honest, who wouldn't feel happy at the sight
of a dog playing with its owner? One evening a little further in the future, the owner leaves his
house and enters into a car with his friends carrying a pack of Budweiser. Now whoever is watching
this ad would easily start to become worried because when someone goes in a car with alcohol, it
can sometimes lead to drinking and driving. The National Highway Traffic Safety Administration
(NHTSA) states that, "Every day, 28 people in the United States die in alcohol–related vehicle
crashed–that's one person every 51 minutes.... Alcohol is a substance that reduces the function of the
brain, impairing thinking, reasoning and muscle coordination. All these abilities are essential to
operating a vehicle safely." Driving under the influence is not an intelligent thing to do. It can put
you and your fellow passengers and drivers at risk of being harmed or killed. The commercial then
shows the dog getting sadder as time passes because it worries that its owner may never come back.
The dog looks outside the window whenever it sees a car passing by, hoping that it is its owner's car.
It also starts to play with his chew toy to take his mind off the absence of best friend. According to
Hilary

Someone Wait For You At Home Dont Drink And Drive Analysis
Someone Waits for You at Home, Don't Drink & Drive There is always somebody waiting for you at
home, therefore, do not make that life changing choice to drink and drive. Budweiser's commercial,
"Someone Waits for You at Home, Don't Drink & Drive" commercial is effective in getting that
message across to the audience. This commercial uses pathos and ethos, displays different colors
and music, and uses an upward angle from the camera when making the video. This commercial
effectively shows that drinking Budweiser and driving home has a dangerous effect on everyone, not
just the person driving. First, this commercial uses pathos. When pathos is used there is a lot of
emotion that people feel when watching this video. The dog is very sad when the owner leaves to go
out and drink with friends that night. After the owner left the dog just laid around the house and
waited for the owner to walk through the door. The dog whimpering while waiting for the owner to
return compares to a parent or friend waiting for someone to return home. Every time the dog would
see car lights go by he/she would get very excited and wait for the door to open but it never ended
up being the owner. Finally, the next morning the owner returns home and told the dog, "Hey, I'm
sorry. I decided I shouldn't drive home last night, I ... Show more content on Helpwriting.net ...
When the owner left to go out drinking with his friends the colors became gloomy and darker. When
the owner came back home the colors became bright again like they were before he left. Next, the
music has different tempos throughout the commercial. When the owner leaves the music gets
slower leading to a somewhat sad emotional response from the audience. After the owner gets home,
the music speeds up prompting another emotional response from the audience. When the music gets
faster, it makes the audience happy to know that the owner made a wise decision to not drink and

How Did Budweiser Change The Economy

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