2. Narrative including some performance.

3. Should the lyrics and visuals hold a relationship?

4. Yes, if it helps with the story line – No, if it is not necessary.

5. Should the music and visuals hold a relationship?

6. Yes, when the music is emphasized so should the visuals – Editing shots together with the music.

7. Would you like to see a message in the music video?

8. Yes, it would be more interesting to watch.

9. What would you expect a rock/pop artist to be dressed in?

10. Dark stylish clothes – quite masculine.

11. What would you expect a female character that has a sweet nature to her be dressed in?

12. In light colours to contrast between the male and female – floaty dress to match her personality.

13. What colours would you expect in a rock/pop music video?

14. Dark – black – red – purple.

15. Is there anything that you would like to see in a rock/pop music video?

16. Relationships – interesting setting.

17. Would you like the music video to include elements that are not expected?

18. Yes, unexpected moments make the video interesting – It will be nice to see something different.

19. What genre of dance would you expect to see in a rock/pop music video?

20. Urban – freestyle – contemporary – cheesy.

21. Would you like to see dancing in a rock/pop music video?

22. Yes, dancing would be interesting to watch – No, dancing is not needed to tell a story.

24. Would you like to see flash backs in the music video?

25. Yes, I think this will help tell a story – The flash backs will look different – We can see the contrast in the past and present.

26. Do you think a rock/pop music video should include slow motion?

27. Yes, I think slow motion would look effective – on the flash backs – yes, to chase the tempo of the music.