final presentation for adv420

1. The Brand
Topshop
• Fashion retailer.
• Modernity and technological advancements forced the brand to use other
forms of marketing for its products.
NAME: ZHEN CHEN
ADV420-742

2. The Online Presence
• Utilized social media platforms to reach out to the target customers.
• Provide a great opportunity for brands to reach out to millions of customers
globally.

3. The Brand’s Agenda
• A fashion retailer dealing with designer clothes, shoes and accessories.
• Utilizes social media and other online platforms to drive its agenda of selling
those products to its customers.

4. The Website
• The brand has its
own website
which is meant to
be a virtual store.
It is through the
virtual store that
online customers
buy their products.

5. Search Engine Optimization (SEO)
• It is very important for the Topshop brand to optimize their SEO content in
online platforms.

6. The Brand’s selling Point
• It is very important for a brand to position itself in the market.

7. The Website Strategies
• It is very important for a website’s business objectives, KPIs, Usability and
analytics to be analyzed.

8. Online Marketing
• Good platforms will reflect the brand’s image and the needs of the
customers.

9. Mobile Marketing
• Online shoppers use their smartphones to surf through the web.
• Making mobile marketing very important for brands.

10. The Big Idea
• Brands should be active in the online platforms such as social media and
websites. It increase a brand’s marketing capabilities and therefore profits.