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BRANDMARKETING
PROPOSAL
OCTOBER 2017
TABLEOF
CONTENTS
WHAT IS BRAND 4
BRAND MARKETING 6
BRAND MARKETING STRATEGY 8
PACKAGE TERMS 10
LOCAL CLIENTELE 11
WHATIS
BRAND
We all share different notions of BRAND. For
some, it may just be our name or logo on our
products or services to standout in this
competitive market, or the image of our
business. Whatever we may believe it to be,
the goal of BRANDING does not seem to
vary.
Why are BRANDS important to us and why
should we try to create build our own
branding strategy?
Our customer owns BRAND, and we can only
work to shape the perceptions of what it
represents.
BRAND is an asset and MUST be treated like
one, with the requisite investment, care and
nuturing over time. It is affected by internal
and external forces requiring reactions and
changes which can only be possible if we
clearly understand the BRAND and how to
manage it.
An effective BRAND strategy
requires internal communications
and training on what the BRAND
represents, where we are heading
with our BRAND, and what needs to
be done to get us there.
Are you ready to get BRANDED? Have
you already started? Think you need to
be reBRANDED?
If you answered “YES” to any of these
questions, we are ready to assist you.
COMPLETE
BRANDING PACKAGE
One-Time
NPR
6,00,000
+ VAT
BRAND
MARKETING
COMPLETE
MARKETING PACKAGE
Annually
NPR
18,00,000
+ VAT
The way and speed at which people discover,
process and share information has changed
dramatically. We keep ourselves updated
with the trend and categories effective
approaches in various markets. We want you
to look at MARKETING as a progressive story
instead of quaterly campaigns.
Why do we think our BRAND MARKETING
strategy is more effective?
We develop communication strategies by
aligning with our network partners to deliver
maximum value. Depending on your
requirement, we use our network to deliver
end-to-end solutions.
We identify the channels that can be
used powerfully to add value to your
business. We begin with the end
result in mind and what follows is a
game plan for maximising the ROI
for you.
A great brand experience generates a
positive buzz which leads to brand
loyalty. This brand loyalty over a period
of time leads to increased sales and ROI
for you.
Our affiliation with varies business sectors
provides effective results at reasonable price.
BRANDMARKETING
STRATEGY
Profile your market
Segment your market
Define how you deliver value
Evaluate your competition
Stake a position
Audit your exisiting brand
Define your brand architecture
Define your brand experience
Define your brand visual and
operational requirement
Select the mindshare you want
to own and create your
strategy to achieve it
Evaluate how your end-users
need to buy
Match end-user needs to a
distribution strategy
Identify natural partners
Build your channel
These are the list of few steps we cover
within our complete BRAND MARKETING
package as BRAND MARKETING strategy.
Please contact us more detailed information.
SMB BRAND MARKETING
PACKAGE
Annually
NPR
6,00,000
+ VAT
EVERY WEEK
1 x Social Media Management
EVERY MONTH
1 x Motion Graphics Visual Ad
( max 60 seconds duration)
1 x Social Media Cover Design
EVERY 3 MONTHS
1 x Coupon Design
1 x Magazine Ad Design
1 x Online Management
EVERY YEAR
4 x Quarterly Report
Design Deliveries
PACKAGE
TERMS
ONE-TIME PACKAGES
- 60% advance payment
- 40% upon completion
ANNUALY PACKAGES
- Minimum 1 year contract
- Advance Monthly Payments
- Payments to be made within
10 days from the billed date
LOCAL
CLIENTELE
PAC ASIA Study Abroad
Rameshwaram Sweets
J & J Enterprises
Cafe Tara
TaraKTM
www.discoveringnepal.com
namaste@discoveringnepal.com

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DN Branding Brochure.pdf

  • 2.
  • 3. TABLEOF CONTENTS WHAT IS BRAND 4 BRAND MARKETING 6 BRAND MARKETING STRATEGY 8 PACKAGE TERMS 10 LOCAL CLIENTELE 11
  • 5. We all share different notions of BRAND. For some, it may just be our name or logo on our products or services to standout in this competitive market, or the image of our business. Whatever we may believe it to be, the goal of BRANDING does not seem to vary. Why are BRANDS important to us and why should we try to create build our own branding strategy? Our customer owns BRAND, and we can only work to shape the perceptions of what it represents. BRAND is an asset and MUST be treated like one, with the requisite investment, care and nuturing over time. It is affected by internal and external forces requiring reactions and changes which can only be possible if we clearly understand the BRAND and how to manage it. An effective BRAND strategy requires internal communications and training on what the BRAND represents, where we are heading with our BRAND, and what needs to be done to get us there. Are you ready to get BRANDED? Have you already started? Think you need to be reBRANDED? If you answered “YES” to any of these questions, we are ready to assist you. COMPLETE BRANDING PACKAGE One-Time NPR 6,00,000 + VAT
  • 7. COMPLETE MARKETING PACKAGE Annually NPR 18,00,000 + VAT The way and speed at which people discover, process and share information has changed dramatically. We keep ourselves updated with the trend and categories effective approaches in various markets. We want you to look at MARKETING as a progressive story instead of quaterly campaigns. Why do we think our BRAND MARKETING strategy is more effective? We develop communication strategies by aligning with our network partners to deliver maximum value. Depending on your requirement, we use our network to deliver end-to-end solutions. We identify the channels that can be used powerfully to add value to your business. We begin with the end result in mind and what follows is a game plan for maximising the ROI for you. A great brand experience generates a positive buzz which leads to brand loyalty. This brand loyalty over a period of time leads to increased sales and ROI for you. Our affiliation with varies business sectors provides effective results at reasonable price.
  • 9. Profile your market Segment your market Define how you deliver value Evaluate your competition Stake a position Audit your exisiting brand Define your brand architecture Define your brand experience Define your brand visual and operational requirement Select the mindshare you want to own and create your strategy to achieve it Evaluate how your end-users need to buy Match end-user needs to a distribution strategy Identify natural partners Build your channel These are the list of few steps we cover within our complete BRAND MARKETING package as BRAND MARKETING strategy. Please contact us more detailed information. SMB BRAND MARKETING PACKAGE Annually NPR 6,00,000 + VAT EVERY WEEK 1 x Social Media Management EVERY MONTH 1 x Motion Graphics Visual Ad ( max 60 seconds duration) 1 x Social Media Cover Design EVERY 3 MONTHS 1 x Coupon Design 1 x Magazine Ad Design 1 x Online Management EVERY YEAR 4 x Quarterly Report Design Deliveries
  • 10. PACKAGE TERMS ONE-TIME PACKAGES - 60% advance payment - 40% upon completion ANNUALY PACKAGES - Minimum 1 year contract - Advance Monthly Payments - Payments to be made within 10 days from the billed date
  • 11. LOCAL CLIENTELE PAC ASIA Study Abroad Rameshwaram Sweets J & J Enterprises Cafe Tara TaraKTM