4. Strengths Weaknesses
Opportunities Threats
Promotion
• Unique and prestigious brand awareness and brand value
• Brand image “Happy Uncle”
Price
• Inexpensive with low cost menu
Places
• Convenience to reach
• More than 3000 stores are established
• The stores are also established in transportation junction zone
Products
• Tasty and various
• Update timely
Strengths
5. Strengths
Weaknesses
Opportunities Threats
• Fast food like fried chicken and chips no longer fits in the standard of a
healthy lifestyle
• McDonald’s has been accused of food safety issues , sanitation issues
and a lack of supervision of its kitchens
Weaknesses
6. Strengths Weaknesses
Opportunities
Threats
• McDonalds is actively pursuing cooperation with third-party platforms
to provide convenience for its customers.
• McDonald is pursuing more flexible and diverse forms of promotion
through cooperation and co-promotion with movie publishers, sports
competition, and other agencies.
Opportunities
7. Strengths Weaknesses
Opportunities
Threats
• McDonald’s is facing fierce competition from its counterparts
• The development of food delivery apps and services are impairing the
advantage of McDonald
• More and more fast foods have made the market to a saturated
situation
Threats
9. • Threat of New Entrants: Medium Pressure
In fast food industry, entry barriers are relatively low. But MacDonald’s is
seen as a brand rather than a food restaurant merely.
• Threat of Substitute Products: Medium to High pressure
MacDonald’s doesn’t really have an entirely unique flavor.
Porter’s Five Forces
10. • Bargaining Power of Buyers: Low pressure
• Bargaining Power of Suppliers: Low pressure
• Rivalry Among Existing Firms: High Pressure
Currently, its main competitor is KFC. And there are also other fast food
brands in the market that become popular, like Burger King.
Porter’s Five Forces
12. ● Franchise
holders
● Suppliers
● Comfortable place
& sitting
● Fast service
● Consistent quality
menu item
● Abroad range of
food choice
● Marketing
● Selling food and
beverages
● Delivering order
● Employees
● Restaurants
● Families
● Youngsters
● Business people
● Employee salaries
● Facility construction costs
● Raw materials
Procurement
● Marketing costs
● Internet
● App store
● Television
● Billboard
● Playful
● Pleasant
● Convenient
● Franchising
● Selling food and beverages
13. • Families
• Youngsters
• Business people
Business Model Canvas
• Comfortable
place & sitting
• Fast service
• Consistent quality
menu item
• Abroad range of
food choice
• Internet
• App store
• Television
• Billboard
• Playful
• Pleasant
• Convenient
14. • Franchising
• Selling food and
beverages
Business Model Canvas
• Employees
• Restaurants
• Marketing
• Selling food and
beverages
• Delivering order
• Franchise holders
• Suppliers
• Employee salaries
• Facility
construction costs
• Raw materials
Procurement
• Marketing costs
16. Celebrity Effect Localization New Products Price Environmental
Protection
Number of
Stores
Convenience of
Self-service
Order
Toys Supplier
Quality
Coffee Shop Customized
Products
McDonald’s VS KFC
McDonald's KFC
Low
High
