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众包优质内容-分享者广告分成项目
• 背景和目标:
• 分享、传递、收益,每一次阅读都有价值,
每一次分享也有价值。
• 解决主线新闻客户端上,优质内容的沉淀和
获取,高时效性内容获取、社交版本上内容
分享的动力问题。
• 多数移动端内容处于难抓取甚至无法抓取的
情况,通过人肉分享行为,实现对现有内容
源的强力补足。
• 产品模式:
• 模式:用户分享文章链接,新闻产品对链接
内容进行抓取,并形成优质排版页面,页面
上悬挂联盟广告,通过用算法对分享者进行
兴趣图谱分析,帮助用户管理兴趣,以及向
单篇文章的第一分享者进行广告分成,实现
激励用户进行优质文章的分享操作
• 初期预计引入2000~3000位记者、媒体人和
专业人士,作为启动用户做数据的分享,和
模式可行性的调研

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分享者计划模式简介

  • 1. 众包优质内容-分享者广告分成项目 • 背景和目标: • 分享、传递、收益,每一次阅读都有价值, 每一次分享也有价值。 • 解决主线新闻客户端上,优质内容的沉淀和 获取,高时效性内容获取、社交版本上内容 分享的动力问题。 • 多数移动端内容处于难抓取甚至无法抓取的 情况,通过人肉分享行为,实现对现有内容 源的强力补足。 • 产品模式: • 模式:用户分享文章链接,新闻产品对链接 内容进行抓取,并形成优质排版页面,页面 上悬挂联盟广告,通过用算法对分享者进行 兴趣图谱分析,帮助用户管理兴趣,以及向 单篇文章的第一分享者进行广告分成,实现 激励用户进行优质文章的分享操作 • 初期预计引入2000~3000位记者、媒体人和 专业人士,作为启动用户做数据的分享,和 模式可行性的调研