Our new version of white-label DSP is a game-changing solution that leverages the power of artificial intelligence to transform how brands connect with their audiences and help them fully adapt to the cookieless environment.

1. White-Label AI-Powered
Cookieless DSP
A cutting-edge digital advertising platform
that stands out in words and action

2. Market Challenges
Rapid shifts in privacy regulations and user preferences have made
traditional cookie-based tracking less effective.
3rd
Party
Cookies
Login Info
Email Address
Login Name
User Info
Gender
Name
Device Info
Type
CPU
Browser Info
Type
Version
Ad Info
Size
Identifier
OS Info
Size
Version
Regional Info
Language
Locale
Location Info
Coordinates
Zip
Web Info
Location
Timestamp
Open
Web
AT$ Pill
Hashed
Encrypted
Privacy-safe
FLoC
Cohort 1
Cohort ...
Cohort n
Walled
G
ardens
Google
Facebook
Amazon
Apple
90%
of Internet will be
Anonymous
90%
of Internet will be
Anonymous
61%
of market share
Google Facebook
61%
of market share
Google Facebook
5%
of IDFA enrolled in
Tracking
5%
of IDFA enrolled in
Tracking

3. Challenges with Traditional
Cookie-Based Tracking
Third-party Cookies Model
User clicks on an ad and
arrives on your site.
User browses your site
and reads about your
product/solutions.
User fills in a form on your
site and becomes a lead.
A 3-rd party cookie
records the lead event,
and sends it to Facebook
or Google.
Conversion is
logged in Facebook or
Google, fueling reporting,
targeting, and budget
optimization.
Ad Product Co.
82%
1 2 3 4 5

4. Challenges with Traditional
Cookie-Based Tracking
Although they cause a lot of controversy in privacy, it is the DSP owners who want
to make sure that they get what they pay for out of their web traffic:
These three demands do not seem that hard to answer, but with cookie-based tracking,
you are taking an educated guess at the precision of your data. Data is skewed in
numbers, and depending on your sample size, there is a large chance for error without
great precision in data, which cookie tracking does not have.
You need to know
exactly how much traffic
you are getting from
channels you pay for.
You need to know
exactly how much traffic
you are getting from
channels you pay for.
You need to know the
quality of the traffic you
are getting from
channels you pay for.
You need to know the
quality of the traffic you
are getting from
channels you pay for.
You would like to know
that the traffic you are
receiving is filled with
real people.
You would like to know
that the traffic you are
receiving is filled with
real people.

5. Challenges with Traditional
Cookie-Based Tracking
If you don't make a shift and continue to rely on cookies, you’ll face these challenges:
User clicks on an ad and
arrives on your site.
User browses your site
and reads about your
product/solutions.
User fills in a form on your
site and becomes a lead.
A 3-rd party cookie
records the lead event,
and sends it to Facebook
or Google.
Conversion is
logged in Facebook or
Google, fueling reporting,
targeting, and budget
optimization.
Ad Product Co.
82%
1 2 3 4 5
You’re already losing
conversations. 40%+ of
US internet browsers
use adblock today.
Apple blocks iOS
conversations. Google
goes cookieless
by 2024.
Pixels track all leads
not good leads. Bad
quality signals lead to
low quality results.

6. Context Enters the Game
Сontextual targeting offers a promising alternative by leveraging advanced
algorithms and content analysis.
Operates outside the
bounds of privacy
regulations and
browser-specific
restrictions.
Adheres to Regulations
and Restrictions
Feels natural to users if
they see relevant ads next
to content they’re
reading, listening to or
watching.
Makes Sense to
the End Users
Gets in front of many
people at a time and
gains a larger reach with
less frequency, and at
higher-value touch points.
Reduces
Ad Fatigue
Puts you in charge of
keywords, contextual
segments and tactics
to optimize your
approach.
Gives You
More Control
Provides better
opportunities to cast a
wider net from the start
and engage qualified
audiences.
Offers Broad
and Niche Reach
1
2
3
4
5
Strongly Agree Agree Neutral Disagree Strongly Disagree
Increasing use
of 3P data 23% 21% 32% 17% 8%
Increasing use
of 1P data 49% 33% 18%
From 2018 to 2021
of marketers find it
while delivering
to the
.
difficult to
achieve reach
right audience in the
right context
71%
of marketers plan to
&
.
increase
the scale of contextual
targeting find new
audiences
87%

7. Introducing AI-Powered
Cookieless White-Label DSP
Our new version of white-label DSP is a game-changing solution that leverages the
power of artificial intelligence to transform how brands connect with their audiences
and help them fully adapt to the cookieless environment.
Improved
Transparency
Transparent and
detailed information on
how your campaigns
are being targeted and
measured
Increased
Compliance
The platform is fully
compliant with privacy
regulations. No
individual user data is
required, respecting
privacy concerns.
Enhanced
Creativity
Creating more
engaging ad
experiences to capture
audience attention and
stand out from the
competition.
Machine Learning
Algorithms
to Optimize the
Performance
KPI-based price
optimization for CPM,
CPC, and CPA
campaigns.
Auto-Optimization
Tools to Reduce
Manual Work
Customizable Smart
alerts, the tool to stop
campaigns, and
optimization rules to
control traffic sources
based on performance
expectations.

8. Introducing AI-Powered
Cookieless White-Label DSP
SmartyAds
DSP
Contextual
Targeting Module
Machine Learning
Algorithms
Identity Solution
Module
AI-Powered
Keyword Expansion
Auto Optimization

9. ContextualTargeting&Identity
Solutions:RightMessage,RightMoment
BycombiningContextualTargetingfeatureswiththeIdentitySolutionsmodule,we
provideacomprehensivetargetingapproachforenhancedaudienceengagement.
DSP + Contextual
Targeting +
Identity
Solutions
Module
=
Cookieless-
FriendlyDSP

10. Contextual Targeting Module
3 Contextual targeting
ensures that ads are aligned
with the user's interests and
the website's content.
3 Contextual targeting
ensures that ads are aligned
with the user's interests and
the website's content.
2 Reach the right audience
based on the relevance of
ad placements, without
relying on user cookies.
2 Reach the right audience
based on the relevance of
ad placements, without
relying on user cookies.
1 Leverage the power of
contextual analysis to
understand the content of
websites where ads will be
displayed.
1 Leverage the power of
contextual analysis to
understand the content of
websites where ads will be
displayed.
Contextual
Advertising
Content Category
Targeting
Contextual
Exclusions
Creative
Customization
OpenAI
Integration
Advanced
Reporting
Keyword
Targeting

11. IdentitySolutionsModule
3 Ensureaccurateaudience
segmentationand
retargetingcapabilities
withoutcompromisinguser
privacy.
3 Ensureaccurateaudience
segmentationand
retargetingcapabilities
withoutcompromisinguser
privacy.
2 Enablebuyerstoestablisha
persistentidentityforusers
acrossdifferentplatforms
anddevices.
2 Enablebuyerstoestablisha
persistentidentityforusers
acrossdifferentplatforms
anddevices.
1 Utilizealternativeidentifiers,
suchasLiveRamp,Trade
DeskUnifiedID2.0,ID5.
1 Utilizealternativeidentifiers,
suchasLiveRamp,Trade
DeskUnifiedID2.0,ID5.
Publisher
Publisher
CPM
CPM
ID5API
ID5API
HeaderBidding
HeaderBidding
SSP1
SSP1
DSP2
DSP2
DSP1
DSP1
SSP2
SSP2
DSP3
DSP3
1
3
2
4
5
Captureuser’s
consent
preferences
Captureuser’s
consent
preferences
Requestthe
ID5ID(ifnot
cached)
Requestthe
ID5ID(ifnot
cached)
ID%provideskeysfor
DSPtodecryptand
mergeinstructionsfor
linkingIDs
ID%provideskeysfor
DSPtodecryptand
mergeinstructionsfor
linkingIDs
SSPsreceive
theID5ID
formthepage
SSPsreceive
theID5ID
formthepage
OpenRTBbid
requests
containthe
ID5ID
OpenRTBbid
requests
containthe
ID5ID

12. Machine-Learning Algorithms:
Enhanced Campaign Optimization
Now, our DSP empowers advertisers with advanced data analysis, real-time
optimization, predictive insights, and continuous improvement.
Campaign Control with
Performance Expectations
ML-driven KPI-based
Price Optimization
Optimized KPI-driven campaigns
(CPM, CPC, CPA).
Dynamic adjusting of the bidding
strategies, ensuring optimal KPI
achievement.
An innovative tool allowing to manage
campaign’s bidding based on performance
expectations.
ML algorithms continuously assess campaign
data against predefined benchmarks.
Underperforming campaigns can be
automatically paused, optimizing budget
allocation and maintaining ROI.
Optimization Rules for
Traffic Sources
Advanced optimization rules feature harnesses
Machine Learning to control traffic sources
Algorithms adapt campaign distribution across
sources to maximize performance.
Campaigns are dynamically allocated to
sources that consistently deliver desired
outcomes.
Customizable
Smart Alerts
Customizable smart alerts keep advertisers
informed in real time.
Algorithms monitor campaign performance
against predefined thresholds and trigger
alerts for deviations.
Advertisers can respond promptly to any
unexpected changes, ensuring campaign
success.

13. AI-Powered Keyword Expansion
for Contextual Targeting
Our WL DSP leverages ChatGPT to expand keyword lists, providing users with a
comprehensive set of relevant keywords to precisely target their desired audience.
The user sets up a
contextual campaign.
The user sets up a
.
contextual campaign
Chat GPT generates a set
of additional similar
keywords.
Chat GPT generates a set
of
.
additional similar
keywords
The advertiser selects the
relevant keywords from
the expanded list for their
campaign, optimizing
audience reach and
relevance.
The advertiser selects the
from
the expanded list for their
campaign,
.
relevant keywords
optimizing
audience reach and
relevance
The user defines the
targeted audience.
The user defines the
.
targeted audience
DSP scans traffic and
obtains keywords related
to the target audience.
DSP and
related
to the target audience.
scans traffic
obtains keywords

14. About SmartyAds
SmartyAds is a that has been creating
programmatic solutions for demand, supply partners, and enterprises .
global programmatic development company
since 2013
As an award-winning digital advertising software developer, SmartyAds creates
for seamless trading within the programmatic ecosystem. Powered by
and , SmartyAd's
data-driven solutions easily cater to the needs of media buyers, publishers, ad networks, and
marketing agencies in any spot of the world.
innovative
ad tech solutions AI,
machine learning, the latest ad tech industry technological innovations

15. Our Offices
United States
1201 N. Orange Street,
Suite 762Wilmington,
New Castle County,
DE 19801.
United
Kingdom
122-126 Tooley Street
London SE1 2TU
Konstantynivska Str.
1/2 Kyiv, 04071
Ukraine

16. WeKeep
AdvertisingSimple
ContactUs
Email:oleg@smartyads.com Address: 1201N.OrangeStreet,Suite762,Wilmington,
NewCastleCounty,DE19801
Phone:+15162431241