Brand book MPPM

Brand guide (brand book) is not just a beautiful, stylish book that should have any self-respecting company. It is a kind of passport company, a major document governing certain provisions, from corporate ethics and company image to building relationships with the dealer network. In Russian practice, the brand book is usually called the guide to corporate identity, i.e. the document containing the description of all elements of the brand and their correct use. Actually, it is not so.Read less