This presentation provides some examples of my work on the organization of btl, event, social-media and promo-digital.

1. © Elena Bubnova
I am proactive, result oriented and driven Creative marketing
Executive with in-depth experience and documented
accomplishments, who has over 10 years of experience in
advertising, marketing and public relations both as a leader and
team player within realization of a wide variety of projects.
Experience of work with clients:
British American Tobacco, Moscow Brewing Company, Social
projects Development Center, Toshiba, Raiffaizenbank, Unistream,
Sportmaster, Russian Sugar, Insurance Compny "Soglasie",
Bridgestone, Rosneft, Ebay.ru, BonPrix, Groupon, Pharmacy 36.6,
Stada CIS, Unimilk, Vasco SNG, Inbev, SabMillerRus, Advertizing
Agency “Strong", Advertizing Agency “Aaron Lloyd“, United Energy
company and others.
Highlights to expertise:
- marketing mix;
- PR;
- branding:
- copyright, design;
- scenario writing, video-shooting;
- management of events and btl-activities;
- the development and budgeting of advertizing and PR-campaigns;
- ad placement: radio, media, Internet, indoor, outdoor;
- direct mail;
- sponsorship;
- web-creative, site development, SEO;
- social media;
- effectiveness analysis of ad campaigns.
I participated in both national and international projects.
I freely communicate (oral and written) in English and Italian.
This presentation provides some examples of my work on the
organization of btl, event, social-media and promo-digital.

2. © Elena Bubnova
ELENA
BUBNOVA
PORTFOLIO

3. Prize raffle
june-august 2014
Promo website solution

4. Promo website
Promo web-site
of prize ruffle:
•design and
development of WEB-
site;
•WEB-services;
•unique code
generating;
•customer feedback;
•flash animation;
•interactive banners.

5. Prize raffle
june-august 2013

6. Promo website
Promo web-site of
prize ruffle:
(april-june 2013):
•design and development of
WEB-site;
•WEB-services;
•unique code generating;
•customer feedback;
•banner ad in vkontakte.

7. MANAGEMENT OF
EVENTS
 planning and organization of different scale and level events;
 concept of activities development;
 coordination of personnel.

8. Client:
Event:
The organization of IRN BRU brand
presentation for sales representatives of
"Moscow Brewing Company"
Date and place:
21 may 2015, office of «Moscow Brewing
Company»
Support:
 scenario and schedule of the event writing;
 decoration of the event area, POSM
production, technical equipment support.
 entertainment program: DJ, animation;
 invitation of guests, gifts production;
 full organizational support on the day of the
event.
Event

9. Video of awarding the winners:
https://cloud.mail.ru/public/M4ZB/HVEb1kZhE
Client:
Event:
The organization of congratulations of IRN BRU
sales representatives.
Program description:
IRN MAN program took place from May to August
2015 within 7 steps , 2 weeks duration of each.
150 sales representatives and 17 teams
competed for prizes for the best sales results of
IRN BRU in sales points.
3 first places in individual competition and first
place in the team competition received prizes.
Awarding of the winners took place in a festive
atmosphere with guest animators in costumes and
promo-models.
Sales training was organized in the form of a
game (with animators-penguins help in sales of
the weakest sales representative).
The process was captured on camera, the video
and photos of the winners were posted on the
internal website.
Support:
Participation in the development of the prize pool,
the organization of sales training, organizational
support of congratulations, including casting of
promo staff, the organization of video shooting
and editing.
Event

10. Менеджмент EVENT-проектов Client:
Event:
All-Russian Forum of foster families, approx.
1,000 participants + approx. 2000 invited
guests.
Date and place:
19-20-21 October 2014. Hotel "Cosmos" -
House of Unions - State Kremlin Palace.
Support:
scenario and schedule of the event writing;
invitation of the participants and the media,
preparing handouts and gifts, guests
accreditation;
the organization of participants stay at the
hotel, transfers, meals, excursions, transfer to
orphanages, etc .;
hall rental, design of decorations, production of
means of communication with the audience;
invitation of presenter and actors;
the organization of on-line broadcast, photo
and video shooting;
writing and sending of a post-release;
full organizational support on the day of the
event.
Event

11. Client:
Event:
"Wings Stork" Award, approx. 3,000
participants.
Date and place:
September 6, 2014, the State Kremlin
Palace.
Support:
scenario and schedule of the event writing;
the reduction of the list of nominees;
design of decorations, statuette making (by
Rukovishnikov);
invitation of guests and media accreditation
control;
the organization of the concert;
writing and sending of a post-release;
full organizational support on the day of the
event.
Event

12. Client:
Event:
Moscow Forum of foster families, approx.
800 participants.
Date and place:
4, 5 September 2014, "Russia“ Theatre.
Support:
scenario and schedule of the event writing;
hall rental, decorations, technical support;
guests and media invitation, handouts
production, accreditation;
the organization of the concert program (Ilya
Reznik evening);
organization of on-line broadcast, photo and
video shooting;
writing and sending of a post-release;
full organizational support on the day of the
event.
Event

13. Client:
Event:
The organization of "Caissa" Award ",
approx. 300 participants.
Date and Place:
17 December 2013, Central House of
Writers.
Support:
 scenario and schedule of the event writing;
 hall rental;
 banquet facilities;
 entertainment, online broadcast;
 awards statuette design;
 guests and media accreditation;
 post-release writing and sending;
 full organizational support on the day of the
event.
Event

14. Client:
Event:
Neptune Day. Organization of regattas,
workshops and entertainment on the beach,
approx. 500 participants.
Date and place:
26 july 2014, yacht club "Gals".
Support:
scenario and schedule of the event writing,
prize fund organization;
invitation of guests, entertainers, models,
artists, competitive training programs;
invitation of the media partners,
accreditation;
writing and sending of a post-release;
the organization of photo and video
shooting;
full organizational support on the day of the
event.
Event

15. Client:
Event:
II Russian MEDIAREGATA 2014, about 80
people.
Date and place:
17 july 2014, yacht club "Gals".
Support:
 scenario and schedule of the event writing,
prize fund organization;
 branding of the area and yahts for sponsor;
 invitation of media, accreditation;
 post PR in social networks, Internet (post-
release).
 the organization of promotional Lancaster
space at the event;
 iпvitation of enternainers, photographers
and video-operator;
 full organizational support on the day of the
event.
Event

16. Client:
Event:
The ceremony of awarding winners of the "Rating
Runet - 2010 ", approx.300 participants.
Date:
16 august 2011.
Support:
 the selection of the venue;
 the organization of entertainment program,
providing performances;
 the organization of photo and video shooting;
 meeting and accreditation of visitors and the
media;
 full organizational support on the day of the
event, post-release.
Event

17. Event:
Final Competition of rock musicians "The Global Battle of the Band".
Date and place:
February 2011, London.
Support:
Organizational support of partticipation of the Russian rock group in the GBOB final contest, interaction with sponsors.
Event

18. Client:
Event:
Receiving of the Italian government delegation in
Moscow. Russian - Italian Workshop on the
Application of Standards of Agreement on
Cooperation in the field of international adoption of
children.
Date and place:
27 - 31 October, 2009, Moscow, the International
University in Moscow (MUM).
Support:
 the organization of meetings, accommodation
and cultural (excursion) program of the visit of the
Italian delegation in Moscow (5 days);
 the organization of business meetings in Russian
Duma and orphanages, work with interpreters,
post PR.
Event

19. MANAGEMENT OF
BTL and PR activities
 project planning;
 preparation of proposals;
 the formation of a project team;
 development and maintenance of personnel motivation system;
 the organization of auditions / trainings / educational programs;
 coordination of all phases of the project.

20. BTL
Client:
Event:
Bycicle Parade, dedicated to the Day of the City
(5-6 September 2015).
Program description:
Sponsorship of the Bycicle Parade (Hollandia Beer).
Mechanics:
promotional model s on branded bicycles, dance
staging, the organization of a flashmob and sampling,
participation in bicycle parade.
Support:
sponsorship contract preparation;
casting of personnel;
sewing of promotional uniform;
synchronous dance staging;
flash mob organization;
logistics of equipment.

21. Insurance company «Soglasie», promo-activity in MEGA Malls, design of
interactive area, flash mob on the streets of Moscow
BTL

22. Location:
"Mega“ Malls (3 points with rotation).
Date: august 2014.
Mechanics:
Work of promotional
models and consultants at
the stand. Development of
the project of the stand:
plasma screen with video
rotation, sound
advertizing, promotional
video creation, interactive
customer application stand
creation, point of sale
design.
Flash mob in
the streets of the
city on the tow
trucks.
BTL

23. Promo and PR activity for
BTL

24. Target:
To enhance brand awareness
To attract visitors to sales points
Place:
TNK / BP petrol stations chains
Coverage: Moscow and Moscow region
Date: July 2013
Mechanics of the activity:
2 promoters + 1 consultant Bridgestone at each petrol station
Asphalt 3D advertising and POS-materials at petrol stations
Activity: checking tires, consulting, leafleting
Hours promotional staff work: prime time
BRIDGESTONE BTL
Promo-activity on petrol stations

25. Check of the tires – measuring of tread depth and tire
pressure.
Objective:
To draw attention to security (security = intact tires, correct tire
pressure);
To develop the car owner’s sense of security on the roads, the
effect of «word of mouth», as a result - an increase in sales.
Mechanics of the activity / building brand loyalty

26. Car theft
Sun reflector
Prizes valuable enough to attract the interest of
driver and encourage him in the future to buy
Bridgestone tires.
Special prizes at petrol stations:
Towel on the road
Sunglasses
Cloak
Formation of brand loyalty

27. FS location
Work schedule July 6-23
July 6 July 7 July 8 July 9 July 10 July 11 July 12 July 13 July 14 July 15 July 16 July 17 July 18 July 19 July 20 July 21 July 22 July 23
Fri Sat Sun Mon Tue Wed Thu Fri Sat Sun Mon Tue Wed Thu Fri Sat Sun Mon
1 Kaskadnaya, 21 17.00-
21.00
17.00-
21.00
17.00-
21.00
17.00-
21.00
17.00-
21.00
17.00-
21.00
17.00-
21.00
17.00-
21.00
17.00-
21.00
17.00-
21.00
17.00-
21.00
17.00-
21.00
2 Pererva, 90 17.00-
21.00
9:00-
13:00
9:00-
13:00
9:00-
13:00
9:00-
13:00
17.00-
21.00 9:00-13:00
3 Krylatskaya, 2a 17.00-
21.00
17.00-
21.00
9:00-
13:00
17.00-
21.00
9:00-
13:00
17.00-
21.00
17.00-
21.00
9:00-
13:00
17.00-
21.00
9:00-
13:00
17.00-
21.00
17.00-
21.00
4 Krasnykh Zor, 12 17.00-
21.00
17.00-
21.00
17.00-
21.00
17.00-
21.00
17.00-
21.00
17.00-
21.00
17.00-
21.00
17.00-
21.00
17.00-
21.00
17.00-
21.00
17.00-
21.00
17.00-
21.00
5 kutuzovsky prospekt, 12 17.00-
21.00
17.00-
21.00
17.00-
21.00
17.00-
21.00
17.00-
21.00
17.00-
21.00
17.00-
21.00
17.00-
21.00
17.00-
21.00
17.00-
21.00
17.00-
21.00
17.00-
21.00
6
Leningradskoye shosse,
77a
17.00-
21.00
17.00-
21.00
9:00-
13:00
17.00-
21.00
9:00-
13:00
17.00-
21.00
17.00-
21.00
9:00-
13:00
17.00-
21.00
9:00-
13:00
17.00-
21.00
17.00-
21.00
7
Nagatinskaya
embankment, 8a
17.00-
21.00
9:00-
13:00
9:00-
13:00
9:00-
13:00
9:00-
13:00
17.00-
21.01
9:00-
13:00
9:00-
13:00
9:00-
13:00
9:00-
13:00
17.00-
21.00 9:00-13:00
8 Ostrovityanova, 1б 17.00-
21.00
17.00-
21.00
17.00-
21.00
17.00-
21.00
17.00-
21.00
17.00-
21.02
17.00-
21.00
17.00-
21.00
17.00-
21.00
17.00-
21.00
17.00-
21.00
17.00-
21.00
9 Ryabinovaya, 12
9:00-
13:00
9:00-
13:00
9:00-
13:00
9:00-
13:00
9:00-
13:00
9:00-
13:00
9:00-
13:00
9:00-
13:00 9:00-13:00
10 Shmidtovskiy lane, 39 17.00-
21.00
17.00-
21.00
17.00-
21.00
17.00-
21.00
17.00-
21.00
11
Shscelkovskoye shosse,
93a
17.00-
21.00
17.00-
21.00
17.00-
21.00
12 Entuziastov shosse, 92г 18:00-
22:00
17.00-
21.00
17.00-
21.00
17.00-
21.00
17.00-
21.00
18:00-
22:00
17.00-
21.00
17.00-
21.00
17.00-
21.00
17.00-
21.00
18:00-
22:00
17.00-
21.00
13 Krylatskiye kholmy, 40
9:00-
13:00
9:00-
13:00
9:00-
13:00
9:00-
13:00
9:00-
13:00
9:00-
13:00
9:00-
13:00
9:00-
13:00 9:00-13:00
14 Lipetskaya -Dugovaya 17.00-
21.00
17.00-
21.00
17.00-
21.00
17.00-
21.00
17.00-
21.00
17.00-
21.00
17.00-
21.00
15
Kiyevskoye shosse
(Leninskiy prospekt, 184)
Business Centre
Rumyantsevo 18:00-
22:00
18:00-
22:00
18:00-
22:00
18:00-
22:00
18:00-
22:00
18:00-
22:00
18:00-
22:00
Geography of the projectGeography of the project

28. Geography of the project

29. Announcement of the event:
http://www.bridgestone.ru/, facebook, vk
Massive post-PR with online and off-line media: press releases
publication on the corporate website and social networks, specialized
automobile publications.
PR-support

30. Location:
"Mega“ Malls (3 points with rotation).
Date: august 2014.
Mechanics:
Work of promotional
models and consultants at
the stand. Development of
the project of the stand:
Plasma screen with video
rotation, sound
advertizing, promotional
video creation, interactive
customer application stand
creation, point of sale
design.
Flash mob in
the streets of the
city on the tow
trucks.
BTL

31. Federal scale promo-activity
Gift with purchase of a new fuel FORA
on petrol stations
BTL

32. Management of BTL-projects
Mechanics:
Stage I: handout gifts to all drivers who purchased
"Fora" petrol regardless of the purchase amount.
Stage II: gifts are presented to drivers who buy
"Fora" petrol on a certain amount of money. Gifts
vary depending on the type of purchase.
Main objective:
Sales stimulation
Effect:
30% sales growth

33. Promo-activity for
TM

34. 34
1 type of mechanics – Mechanics with 2
promoters.
Announcement: leaflets, promoters.
Mechanics: degustation + gift with purchase: buy
2 UHT, yogurt and sour cream and get a beach towel.
Supermarket chains participants: Ashan,
Ashan-city, 7 Continent, Spar, Diksi, Cheap, Victoria.
Project Mechanics Description
1 type of mechanics – Mechanics with the
reversal.
Announcement: standard networking
opportunities (Posters, pallets).
Mechanics: 3 reversal programs: UHT 3 + 1,
yogurt 2 + 1, cream 2 + 1.
Supermarket chains participants: Billa,
Lenta, Metro, Mosmartr, O’K, Real.

35. 35
Promo-
uniform:
promo uniform of
natural material:
gabardine.
Sizes 44-46,
with an opportunity
of modulation
within the body.
Promo-
stand:
plastic, full-color
printing on
pellicle.
At those points,
where reversal
mechanics is used
promo place is
decorated with an air
figure of a cow, belt
clip on the arm of
promoter.
Requisite of the activity

36. 36
Polymer application, the logo is put on a
special tape that is stitched by on the towel.
Prize fund of the activity

37. 37
Leaflet is designed in a form of a flower on which there is placed a formula to receive
the prize, as well as useful information on the manufacturer and type of production.
Leaflet:
Two-way
Size - 15 * 15 cm.
Print 4 + 4 full color
POSM

38. BTL
Client:
Event:
The organization of the company's participation in
the air show "Max", Zhukovsky, August 2015.
Support:
design of the area;
models casting;
sewing of promotional uniform;
POSM production.

39. 2006 The State University of Management, Moscow
2015 MBA Marketing Program, City Business School
2015 Workshop "Raising sales in the period of crisis", MBA SKOLKOVO
2014 Implementation of Adobe solutions in web-design course, British school of design, Moscow
2012 Big Business Weekend’12. Business-trainers: S. Covey (USA), Jeff Liker (Japan), A. Pease (Australia), I. Mann,
R. Gandapas, A. Levitas
2012 i-COMference'12. Social and Mobile Communications. 2-days Conference. Internet in numbers
• PR 360°: International PR, CSR and Sponsorship Leaders Forum, MSB Events
• Workshop "Marketing 3.0", Philip Kоtler, Kellogg School of Management, USA
2011 Annual Business Conference "Brand Day 2011". Brand Development. New Era, AKAR Russia
• Italian Language Course, Cavour School, Italy
2009 Italian language course ВКС - International House
2002 English language course, ВКС - International House, Advanced English
2002 Cambridge Certificate in Advanced English (CAE), British Council, Moscow
.
Education

40. Languages
English - fluent
Italian - fluent
French - basic knowledge
Computer skills:
Programs:
• Microsoft Office (Word, Excel, Power Point);
• Adobe (Photoshop, Illustrator, Lightroom);
• CorelDraw.
Technologies:
•Digital solutions that combine all kinds of online
communication.
•Development, update and support of WEB-sites
(promo-site, corporate site), SEO.
•Viral promotion and the creation of community.
Cofounder and CEO for: russindoor.ru
Key Skills

41. Contacts
Tel:
+7 (926) 846 0956
E-mail:
bubnova_elena@inbox.ru
© Elena Bubnova