www.connectskart.com - How to enhance organic search traffic as per GTM Plan and VIPS method. Keywords ranking must enhance web traffic.

1. Strategy
Organic Search
By Hemant Kumar

2. People Internet Usage
Source : Google

3. Decision Making – Online or Offline
Source : Google

4. Purchase Decision
Source : Google

5. Brand - Always Considered
Source : Google

6. Organic Search – A Overview
GTM Plan
a) Competitors Analysis
b) Online Demand
c) How to Promote
d) Weekly Analysis
e) Eyes on Competitors

7. Organic Search
a) Competitors Analysis
• Technical Analysis
• User View (A/B Testing)
• Keywords Analysis (VIPS Method)
• Product Pricing
• Delivery
• Customer Reviews

8. Organic Search
b) Online Demand
• Keywords Monthly Searches
• Organic Traffic Prediction – Keywords
Ranking
1- 5 SERP - 20 % Click of Monthly Searches
6 -10 SERP - 15 % Click of Monthly Searches

9. Organic Search
c) How to Promote
• Selection of Keywords (On the basis of Competitors Analysis)
• On Page Optimization
- Structure of Websites
- Meta Tags (VIPS Method)
- Image Optimization
- URL Optimization
- Content Optimization (LSI Based)
- Contextual Hyperlinking
- URL Canonicalization
- Load Time and more points must be considered

10. Organic Search
c) How to Promote
• Off Page Optimization
- Quality Backlinks
- Review Posting
- Business Listing
- RSS Directory
- Local Listing
- Social Bookmarking
- Other Activities

11. Organic Search
d) Weekly Analysis
• Keywords Ranking (As per Direct Competition in Online
Market and Domain Age, other factors)
• Organic Traffic
• Traffic from which Keywords
• Competitor’s Keywords Ranking
• Activities to Enhance Keywords Ranking
• Google SERP Algorithm Updates and how to avoid
any penalization

12. Organic Search
e) Eyes on Competitors/Risk Factors
• Keywords Ranking
• Product Pricing
• Offers / Discounts
• Festive Seasons Offers
• How to Retain Customers
• How to attract New Customers
• Algorithm Updates

13. Organic Traffic Analysis
0
10
20
30
40
50
60
70
80
90
1st Qtr 2nd Qtr 3rd Qtr 4th Qtr
East
West
North
Organic Traffic Analysis
- Monthly Wise
- Metro Cities Wise
- Conversion Monthly Wise
- Conversion Metro Cities Wise
After analysis, different sources to enhance
organic search traffic if all keywords are in
top 10 positions.

14. Process Flow – A Brief
PlanDesign Build Optimize Evaluate

15. Thanks