This is a submission for Digital Digest #3 as part of MKM915SAA: Digitial Marketing with Seneca College. This submission is a slide deck. All sources that are used within this slide deck are properly cited and their citations are displayed at the end. All images that are used within this slide deck belong to websites (as they are cited) or they are licensed under Creative Commons.

1. Digital Digest #3 AI
(Artificial Intelligence)
Writing
A Slide Deck by Wyatt Flett (140575218)
This Photo by Unknown Author is licensed under CC BY-NC

2. What is AI (Artificial Intelligence)
Writing?
AI (Artificial Intelligence) writing can define the content that a computerized assistant writes. That type of generated
content can be applied to any business sector, which includes the entertainment industry. This malleability is
exemplified by AI’s ability to write potential monologues for comedians such as Stephen Colbert(Des Moines
Register). His monologues were written by a chatbot programmed to produce a variety of ideas for someone to use or
take influence within their position due to AI technology.
This Photo by Unknown Author is licensed under CC BY-SA

3. The Facts of AI Writing
Here are the facts that are based on the rising popularity of AI writing within North America
•Based on AI’s involvement in writing scripts within the film industry, about 11,500 writers have gone on strike in Los
Angles, California(Barnes and Spearling). Which is already outlying a negative impact involving the implementation
and popularity of this technology.
•In association with the other responsibilities of what AI will be utilized for, it will also commit to marketing for a
company. If the technology were supposed to be responsible for creating content for companies, then it would be
why 26% of those marketers would use AI(CMO Council). Those marketers seem to find AI an efficient solution for
creating content such as blogs for social media platforms.
•On the topic of using AI for creating copywriting within the marketing industry, it can attend to different usages
based on its correlating popularity. In which one of the most popular formats that AI was responsible for improving
communication with customers; was e-mails. About 44% of marketers rely on AI to create messages that endorse
advertising for products and services(Botoco.ai).
This Photo by Unknown Author is licensed
under CC BY-NC-ND

4. An Example of A Brand’s
Appliance of A.I Writing Within
Their Organization – CNET
In connection with the current controversy involving how AI
writers can be used to replace actual writers within Hollywood,
there is the case of CNET and how they attempted to replace
journalists. CNET is a media brand owned by the company Red
Venture, in which their articles can be classified as the products
they promote to their readers. For months, CNET has attempted
to utilize AI to write their articles for their site. However, their
usage of this technology rebounded by how they needed to
issue about 41 corrections of their generated reporting(Sato
and Roth). Therefore, the appliance of this technology they use
to produce their content further has damaged their relationship
with their readers.
Citation for Image: CNET. CNET GUIDE TO A BETTER
FUTURE. RED VENTURES. https://www.cnet.com/. 19 July
2023.
Citation for Image: Red Ventures. RedVentures.
https://www.redventures.com/. 19 July 2023.

5. My Personal Thoughts
About AI Writing
AI writing can be very productive and easy to use when
making texts with a linear intention, such as marketing.
However, this technology can be seen as detrimental to
the creativity and effort within actual writing based on
how AI can demean actual writers within their positions.
A writer’s anger over being replaced to make more scripts
instead of more effective scripts can emphasize by the
ongoing strike in Los Angelus. Communicating stories
should be derived from people instead of computers
within the industry, as the human element can make the
content much more meaningful than what AI
writes(Geher). Without that human element in the text
that intends to provoke emotion within a screenplay, the
piece can come across as soulless in how it can be
formatted for an audience.
This Photo by Unknown Author is licensed
under CC BY

6. How A.I Writing
is Implemented
Within My Life.
For how this trend is implemented within my life, I will have to outline an example of
this involvement with the example of Grammarly. I frequently use Grammarly to correct
my writing.
I purchase a Grammarly subscription in the winter to be a more efficient writer. This
program can be sequenced within the trend of AI writing due to how the platform can
be responsible for rewriting phrases or phrases to replace grammatical errors. It can also
point out other problems, such as unclear antecedents and past tenses.
Using Grammarly is an example of how the trend of AI writing can improve the talent of
human writers instead of just replacing them, as that has become ironic as the platform
just introduced Grammarly Go, which is a conjoined AI writing assistant(“Your Context”).
Grammarly only proceeds to rewrite content based on how the platform suggested it,
and they are optional as they are based on the writer’s decision.
This Photo by Unknown Author is licensed under CC BY-SA-NC

7. Citations
• Barnes, Brooks, and Nicole Sperling. "Outside Hollywood Studios, Writers make their Case: [Business/Financial Desk]." New York
Times, May 04, 2023. ProQuest, https://libaccess.senecacollege.ca/login?url=https://www.proquest.com/newspapers/outside-
hollywood-studios-writers-make-their-case/docview/2808814795/se-2.
• Botoco.ai “Marketing purposes for which professional are using generative artificial intelligence (AI) in the United States as of
2023”, Statista, March 2023
• CMO Council “Leading Reasons for Marketing Professionals to Use Artificial Intelligence (AI) to Improve Customer Experience (CX)
Worldwide as of 2022”, Statista, December 2022.
• Geher, Glenn, “ChatGpt, Artificial Intelligence, and The Future of Writing” Psychology Today, 6 January 2023.
https://www.psychologytoday.com/ca/blog/darwins-subterranean-world/202301/chatgpt-artificial-intelligence-and-the-future-of-
writing
• Grammarly Inc, ”Your Context, Your Voice, Your Assistant”. https://www.grammarly.com/grammarlygo, 19 July 2023
• Sato, Mia and Emma Roth. “CNET Found Errors in More Than Half Of It’s A.I Stories” Verge, 25 January 2023.
https://www.theverge.com/2023/1/25/23571082/cnet-ai-written-stories-errors-corrections-red-ventures
• "With AI, Whither English Degrees?: Iowa Department Leaders Examine what the Value of a Major Will Become." Des Moines
Register, Jun 18, 2023. ProQuest, https://libaccess.senecacollege.ca/login?url=https://www.proquest.com/newspapers/with-ai-
whither-english-degrees/docview/2826893964/se-2.