Progressive developments in the internet and tech space have made it rather easy for pretty much anyone to generate content, regardless of their education or skill in the topic.
2. 1. Introduction
2. The Developments in AI Right Now
3. The Field of AI is Progressing, and So Is Its Software
4. Writers Win by a Mile (In Quality)—For Now
5. Six Essential Skills that Give Contemporary Writers
an Edge Over AI
a. Ingenuity
b. Variation
c. Passion
d. Compassion
e. Experience
f. Judgment
6. What are the Prospects For AI and Content Creation?
7. In Summary
8. Fancy More Reading?
9. Harvest An Avalanche of Leads with Content Creation, Today!
01
INDEX
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04
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08
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09
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10
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12
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3. INTRODUCTION
1
Progressive developments in the internet and tech space have made it rather easy for pretty
much anyone to generate content, regardless of their education or skill in the topic.
However, the very thought of content automation makes writers anxious.
The rise of AI tools automating content has writers disheveled and chewing their nails.
Tools and software driven by artificial intelligence have blanketed the content creation process.
These technologies are (increasingly) used by several businesses—including digital firms that
have produced content for years.
4. The Developments in AI Right Now
2
Progressive developments in the internet and tech space have made it rather easy for pretty
much anyone to generate content, regardless of their education or skill in the topic.
However, the very thought of content automation makes writers anxious.
The rise of AI tools automating content has writers disheveled and chewing their nails.
Tools and software driven by artificial intelligence have blanketed the content creation process.
These technologies are (increasingly) used by several businesses—including digital firms that
have produced content for years.
Contemporary AI is being developed with a two-pronged approach. AI assistants which:
a. Respond to human queries
b. Respond to machine instructions
5. AI content writing comes with its advantages.
3
It saves time and curates ideas instantly. This allows authors to concentrate on their
strengths on much more important tasks; increasing the quality and value of the con-
tent.
Automation is far more efficient than conventional writing. It makes writers far more
productive.
Employing machine learning algorithms to produce content, a decent AI writing soft-
ware can simplify and speed up the process dramatically.
It uses available data to provide more relevant content for business audiences and per-
forms all the heavy-lifting tedious operations involved in content research.
AI is efficient at automating monotonous, repetitive activities such as image identifica-
tion and customer care, to say the least.
a.
b.
c.
d.
e.
6. However, AI software is only still in its infancy.
4
It is capable of creating low-quality, generic content that may not even pass (on its
own) at best.
Automated content requires constant overwatch. Writers need to proofread every line,
correct grammatical errors, cross-check facts, modify the content, format it, and re-
check it.
Artificially generated content has a long way to go before it can write at an editorial lev-
el—without supervision.
a.
b.
c.
7. You cannot expect a computer program to
comprehend feelings and experiences.
And most of the time, that is not its intend-
ed purpose. Have you used Grammarly?
How often do you disregard Grammarly's
suggested corrections? Ceremoniously, no
doubt.
Grammarly is an excellent application. It
detects plagiarism and pinpoints improper
usage of commas and semicolons. We use
it to proofread our initial drafts.
Accepting all of Grammarly’s recommenda-
tions would alter the author’s take on the
piece and generalize the content to fit a
much wider audience than intended.
AI-bot technologies cannot be relied upon to
substitute human authors, well, at least not
yet.
Emotions are feelings—something that a
piece of software, no matter how large or
well stacked, will probably never fully com-
prehend.
When creating a marketing strategy, we at-
tempt to take into account the multi-channel
behavior of our target leads and consumers.
The Field of AI is Progressing, and So Is Its Software
5
8. According to research conducted by Motista, there is a clear association between emotional
connection and consumer spending. As the emotional connection increases, so does the ex-
penditure.
a. Consumers are hungry for knowledge, actively looking to broaden their perspective.
b. Brands seek to share the appropriate information to the right lead at the right time.
c. Effective (content) planning serves as the foundation for a long-term customer-brand
connection.
6
9. Writers Win by a Mile (In Quality)—For Now
Helpful hints and guidance, a welcoming tone that creates a sense of well-being, and content
that helps readers make educated choices are key.
Content should also make readers feel connected and engaged. So far artificial intelligence
cannot do this, at least not without compromising on some real-time variables.
We like hearing tales, reading about them, and being inspired by them.
a. Why should my readers read my material
b. What makes them click on the links
c. What gets them to return often for more engaging information
7
Writers strive to address the most important questions:
10. Six Essential Skills that Give Contemporary Writers an Edge
We prefer to extend our confidence to someone who empathizes with our current problems
and pains, and offers advice on how to best address it.
We relate and connect with that individual, whether we know it or not. This is only conceivable
when there is a human touch; when a person writes about his or her experiences in their own
style and tone.
When compared to Artificial Intelligence, writers still have a few aces up their sleeves. Let’s
examine these.
Artificial intelligence analyzes data and transforms it into fathomable, pellucid text.
The information is provided in clear, grammatically sound texts, yet there is no way to pro-
gram genuine imagination into a computer (yet). In this regard, the human brain—which has
evolved over a period of thousands of years—is ahead of artificial intelligence, by a decade
or two.
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1. Ingenuity
11. 9
Intelligent software is getting better at parroting humans.
Strong writing, however—whether rhetoric or not—skillfully combines words, phrases, sen-
tence lengths, and sentence structures.
We like things kept at a novel, interesting pace, especially millennials.
AI tends to come off as rather impersonal, diluted, and generic, appealing safely to a much
broader audience, no matter how much you tweak the settings.
2. Variation
We often find ourselves overwhelmed while enjoying a book—or other written work—where
a writer has poured his heart and soul.
A majority of authors love their profession and develop the skill with hard work.
No matter how well we stack AI algorithms, there is just no way to replicate the amount of
emotion, passion, and rhetoric that helps people to connect so intimately with the author,
or in this case, the brand.
3. Passion
12. 10
Artificial Intelligence can do much for us humans, but it cannot sense emotions or put itself
in our place (empathize) to deconstruct and comprehend the issues we face.
AI is hence unlikely to replace humans in customer service or any other sector where you
require personal and empathic relationships for this reason anytime soon.
4. Compassion
No data can match the value of the experience itself, just as images of exotic locations on
Google cannot compare to actually seeing them.
Similarly, given the absence of experiences to draw on, AI-written texts seem to lack the
depth, driving us, or our audiences rather, to take the desired actions.
5. Experience
14. 12
Artificial Intelligence can do much for us humans, but it cannot sense emotions or put itself
in our place (empathize) to deconstruct and comprehend the issues we face.
AI is hence unlikely to replace humans in customer service or any other sector where you
require personal and empathic relationships for this reason anytime soon.
AI software is designed to make decisions based on a set of predetermined criteria, but this
does not constitute the development of judgment abilities.
Copywriters depend on their ideals, acquired knowledge, intuition and ability to sense pat-
terns, to create content that resonates with readers.
Many authors "go with the flow" and let their work lead them, sometimes into unintended
places. We improvise and make decisions as we move forward.
For example, it is not currently possible to produce the quality of writing that you see on the
New Yorker, Goings About Town section with AI Content Software.
6. Judgment
15. 13
AI has not yet achieved that degree of intelligence and flexibility. AI will often loop around
and repeat material rather than go to a peripheral topic if that's how the piece is flowing.
Source New Yorker, Goings About Town
https://www.newyorker.com/goings-on-about-town
16. What are the Prospects For AI and Content Creation?
14
The future of copywriting is not dependent on whether there will be human or AI authors, but
rather on how they will work together.
Content writers could use AI writing assistance to develop ideas at scale, while they concen-
trate on their strengths—using creativity and emotions—in the time that they save.
These AI writers should not be considered a substitute for human content writers or copywrit-
ers. AI aids content writers to overcome writer's block and generate content ideas at scale.
AI Content Writing Software is very similar to what Photoshop, the image-editing software,
does.
https://xenoss.io/blog/artificial-intelligence-in-marketing
17. https://digitalzone.com/blog/?s=content+syndication https://digitalzone.com/blog/?s=opt+in+list+building https://digitalzone.com/blog/?s=ABM https://digitalzone.com/blog/?s=Demand+Research
https://digitalzone.com/blog/?s=Demand+Research https://digitalzone.com/blog/?s=content+creation
https://digitalzone.com/blog/martech/
https://digitalzone.com/blog/case-studies/ https://digitalzone.com/blog/market-research-whitepapers/
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In the hands of a skilled artist,
Photoshop can produce magical
art. In the hands of lesser mortals
you will be able to create images
that don’t particularly stand out.
AI has a big future ahead and will
continue to progress. The balance
between humans and AI will be
maintained, with people continuing
to manage the process with the
assistance of AI in content.
Source for Photoshop Magic
https://www.photoshoptutorials.ws/photoshop-tutorials/create-amazing-watercolor-artwork-photoshop/
18. In Summary
Modern AI is being created using a two-pronged strategy.
It must be responsive to both people and robots as necessary. However, for now, writers
using AI tools must read each line, check for grammatical faults, verify facts, revise the con-
tent, format it, and recheck pieces of content produced by AI.
The relationship between emotional connection and consumer spending is evident. As the
emotional connection strengthens, so do the revenues.
AI excels at evaluating data and converting it into comprehensible, clear prose.
However, it is impossible to program true creativity into a machine yet.
Artificial Intelligence (AI) can assist people in many ways, yet it cannot perceive emotions or
understand the challenges we confront.
Hence, writers are unlikely to be replaced by artificial intelligence in customer service or any
other industry needing personal and emotional interaction anytime soon.
16
19. Especially articles on topics like: Content Syndication, Opt-in List Building, ABM Topics, Demand
Research, and Content Creation.
While you’re enjoying these, you might also want to take a peek at our MarTech Report, Case
Studies, and Researched Whitepapers.
Fancy More Reading?
Check out Digitalzone’s Blog.
https://digitalzone.com/blog/?s=content+syndication https://digitalzone.com/blog/?s=opt+in+list+building https://digitalzone.com/blog/?s=ABM https://digitalzone.com/blog/?s=Demand+Research
https://digitalzone.com/blog/?s=Demand+Research https://digitalzone.com/blog/?s=content+creation
https://digitalzone.com/blog/martech/
https://digitalzone.com/blog/case-studies/ https://digitalzone.com/blog/market-research-whitepapers/
17
20. Harvest An Avalanche of LEADS
WITH INTENT-BASED MARKETING Today!
Get in touch with us, skyrocket sales today.
Digitalzonehelps you skyrocket your B2B leads and sales.
Leverage a global B2B database of 71 million companies, and the experience of managing 46,872
successful campaigns for US companies. We help B2B companies, just like yours, with a variety of
lead gen programs:
1. Account Based Marketing
2. Content Syndication
3. Intent-Based Marketing
4. Opt-in List Building
5. Demand Research
6. Content Creation
https://digitalzone.com/account-based-markeing
https://digitalzone.com/content-syndication
https://digitalzone.com/intent-based-marketing
https://digitalzone.com/opt-in-list-building
https://www.digitalzone.com/demand-research
https://www.digitalzone.com/content-creation
https://digitalzone.com/contact-us
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