Mount Litera Zee School Strategy

1. Vivek Sarda- West

2. MLZS- States and Go To
SrNo State Go-toLocation MajorFocused
1 Maharashtra 39 16
2 Gujarat 32 12
3 MP 35 8
4 Goa 1 1
Total 107 37

3. Maharashtra- Go- T0

4. Maharashtra Go- To
Expected Population Population Population
Populati
on
Child
Populati
on
Expected
Go To
Location
2021 2011 2001 1991
0-6
Years
MLZS
1 M
umbai
M
umbai
City,
3,73,27,119 1,24,42,373 1,19,78,450 99,25,891 4105983 5
2 Pune Pune 93,73,374 31,24,458 25,38,473 15,66,651 1031071 5
3 Nagpur
Nagpur
district
60,14,163 24,05,665 20,52,066 16,24,752 661558 3
4 Thane Thane 46,03,720 18,41,488 12,62,551 8,03,369 506409 2
5
Pimpri-
Chinchw
ad
Pune 51,83,076 17,27,692 10,12,472 5,17,083 570138
3
6 Nashik Nashik 37,15,133 14,86,053 10,77,236 6,56,925 408665 2
7
Kalyan-
Dombivli
Thane 37,41,981 12,47,327 11,93,512 10,14,557 411618
2
8
Vasai-
Virar City
M
C
Thane 36,67,170 12,22,390 403389
2
9
Auranga
bad
Auranga
bad
35,25,348 11,75,116 8,73,311 5,73,272 387788
2
10
Navi
M
umbai
Thane 33,61,641 11,20,547 7,04,002 3,04,724 369781
2
11 Solapur Solapur 28,54,674 9,51,558 8,72,478 6,04,215 314014 1
12
M
ira-
Bhayand
ar
Thane 24,28,134 8,09,378 5,20,388 1,75,605 267095
1
13
Bhiwandi-
Nizampu
r M
C
Thane 21,28,995 7,09,665 5,98,741 3,79,070 234189
1
14 Jalgaon Jalgaon 16,26,423 6,50,569 4,60,228 3,25,448 178906 1
15 Amravati Amravati 12,94,114 6,47,057 5,49,510 4,21,576 142353 1
17 Kolhapur Kolhapur 13,73,090 5,49,236 4,93,167 4,06,370 151040
1
18
Ulhasna
gar
Thane 12,65,245 5,06,098 4,73,731 3,69,077 139177
1
19
Sangli-
M
iraj-
Kupwad
Sangli 12,56,983 5,02,793 4,36,781 1,93,197 138268
1
20
M
alegao
n
Nashik 12,03,070 4,81,228 4,09,403 3,42,595 132338
1
City District

5. Maharashtra Go- To
Expecte
d
Populati
on
Populati
on
Populati
on
Populati
on
Child
Populati
on
Expecte
d
Go To
Locatio
n
2021 2011 2001 1991
0-6
Years
MLZS
21 Akola Akola 10,64,543 4,25,817 4,00,520 3,28,034 117100 1
22 Latur Latur 9,57,350 3,82,940 2,99,985 1,97,408 105309 1
23 Dhule Dhule 9,38,898 3,75,559 3,41,755 2,78,317 103279 1
24
Ahmedn
agar
Ahmedn
agar
8,77,148 3,50,859 3,07,615 1,81,339 96486
1
26 Parbhani Parbhani 7,67,925 3,07,170 2,59,329 1,90,255 84472
1
27
Ichalkara
nji
Kolhapur 7,18,383 2,87,353 2,57,610 2,14,950 79022
1
28 Jalna Jalna 7,13,943 2,85,577 2,35,795 1,74,985 78534 1
29
Ambarna
th
Thane 6,33,688 2,53,475 2,03,804 69706
1
33 Beed Beed 3,66,773 1,46,709 1,38,196 1,12,434 40345 1
34 Gondia Gondia 3,32,033 1,32,813 1,20,902 1,09,470 36524 1
35 Satara Satara 3,00,488 1,20,195 1,08,048 95,180 33054 1
36 Barshi Solapur 2,96,805 1,18,722 1,04,785 88,810 32649 1
37
Yavatma
l
Yavatma
l
2,91,378 1,16,551 1,20,676 1,08,578 32052
1
38 Achalpur Amravati 2,80,778 1,12,311 1,07,316 96,229 30886 1
39
Osmana
bad
Osmana
bad
5,59,125 1,11,825 80,625 68,019 61504
1
40
Nandurb
ar
Nandurb
ar
3,33,111 1,11,037 94,368 78,378 36642
1
41 Wardha Wardha 5,32,220 1,06,444 1,11,118 1,02,985 58544 1
42 Udgir Latur 2,58,875 1,03,550 91,933 70,453 28476 1
43
Hingang
hat
Wardha 2,54,513 1,01,805 92,342 78,715 27996
1
City District

6. Madhya Pradesh – Go- To

7. Madhya Pradesh Go-To
Population Expected
below 5 yrs MLZS
1 Indore
Indore
district
Ci ty 6502341 21,67,447 11,29,348 10,38,099 2,54,108 92.73
4
2 Bhopal
Bhopal
district
Ci ty 5650143 18,83,381 9,85,408 8,97,973 2,17,415 95.29
4
3 Jabalpur
Jabalpur
district
Ci ty 3802692 12,67,564 6,63,096 6,04,468 1,28,679 89.13
3
4 Gwalior
Gwalior
district
Ci ty 3305943 11,01,981 5,88,752 5,13,229 1,20,347 85.1
2
5 Katni
Katni
district
Ci ty 1545645 5,15,215 2,65,291 2,49,924 57,630 85.55
1
6 Ujjain
Ujjain
district
Ci ty 1110888 3,70,296 1,94,659 1,75,637 43,835 89.98
1
7 Dewas
Dewas
district
Ci ty 868314 2,89,438 1,50,193 1,39,245 34,435 85.83
1
8 Satna
Satna
district
Ci ty 849012 2,83,004 1,49,460 1,33,544 34,435 86.33
1
9 Ratlam
Ratlam
district
Ci ty 821676 2,73,892 1,39,766 1,34,126 29,397 87.89
1
10 Rewa
Rewa
District
Ci ty 706266 2,35,422 1,24,634 1,10,788 24,234 87.74
1
11 Sagar
Sagar
district
Ci ty 665625 2,21,875 1,15,463 1,06,412 25,168 87.42
1
12 Singrauli
Singrauli
district
Ci ty 660885 2,20,295 1,17,276 1,03,019 29,569 77.35
1
13
Burhanp
ur
Burhanp
ur district
Ci ty 632673 2,10,891 1,08,234 1,02,657 28,107 81.7
1
14 Khandwa
Khandwa
district
Ci ty 602043 2,00,681 1,02,873 97,802 24,079 86.98
1
15 Bhind
Bhind
district
Ci ty 591996 1,97,332 1,05,394 91,938 24,486 84.2
1
16
Chhindw
ara
Chhindw
ara
district
Ci ty 570024 1,90,008 97,040 92,968 19,227 89.25
1
17 Guna
Guna
district
Ci ty 542934 1,80,978 94,645 86,333 23,757 81.71
1
18 Shivpuri
Shivpuri
district
Ci ty 539916 1,79,972 95,227 84,745 22,683 79.24
1
19 Vidisha
Vidisha
district
Ci ty 467877 1,55,959 81,424 74,535 19,360 86.88
1
20
Chhatarp
ur
Chhatarp
ur district
Ci ty 443064 1,47,688 78,070 69,618 18,312 78.46
1
Female
Literacy
Rate
Population
2021
Rank Name District Type*
Population
2011
Male

8. Madhya Pradesh Go-To
Population Expected
below 5 yrs MLZS
21 Damoh
Damoh
district
City 442545 1,47,515 76,951 70,564 17,519 86.94
1
22
Mandsau
r
Mandsau
r district
City 424404 1,41,468 72,370 69,098 15,721 86.79
1
23 Khargone
Khargone
district
City 400083 1,33,361 68,672 64,689 16,662 83.01
1
24
Neemuc
h
Neemuc
h district
City 385725 1,28,575 67,566 61,009 15,008 85.88
1
25
Pithamp
ur
Dhar
district
City 378297 1,26,099 70,577 55,522 20,438 82.73
1
26
Narmada
puram
Narmada
puram
district
City 353868 1,17,956 61,610 56,346 13,012 87.97
1
27 Itarsi
Narmada
puram
district
UA 343290 1,14,430 59,382 55,058 11,832 90.3
1
28 Sehore
Sehore
district
City 327075 1,09,025 56,397 52,628 12,869 85.48
1
29 Morena[ 2]
morena
district
City 617178 2,05,726 1,04,150 1,01,476 11,053 77.01
1
30 Betul
Betul
district
City 310023 1,03,341 52,902 50,439 11,005 90.27
1
31 Seoni
Seoni
district
City 307131 1,02,377 52,354 50,023 10,413 72.2
1
32 Datia
Datia
district
City 301398 1,00,466 52,931 47,535 12,218 80.54
1
33 Nagda
Ujjain
district
City 300108 1,00,036 51,410 48,626 11,053 81.61
1
34 Dindori
Dindori
district
City 490500 1,63,500 66,271 66,656 null 54.1
1
Male Female
Literacy
Rate
Rank Name District Type*
Population
2021
Population
2011

9. Gujarat- Go To
Gujarat

10. Gujarat- Go-To
Sr no City
Populati
on (2021)
Populati
on (2020)
Populati
on (2011)
Expected
MlZS
1
Ahmeda
bad
82,53,000 80,59,000 63,57,693
6
2 Surat 74,90,538 71,85,000 46,42,829 5
3 Vadodara 42,50,000 40,00,000 20,22,321
3
4 Rajkot 19,34,000 18,78,000 13,90,640 1
5
Bhavnaga
r
7,12,000 7,00,000 6,05,882
1
6 Jamnagar 6,51,000 6,45,000 6,00,934
1
7
Gandhina
gar
4,10,323 3,38,616 2,06,167
1
8 Junagadh 4,07,000 3,87,338 3,19,462
1
9
Gandhid
ham
4,06,000 3,86,746 2,47,992
1
10 Anand 3,85,291 3,61,417 2,88,092 1
11 Navsari 3,50,674 3,33,777 2,82,791 1
12 Morbi 3,60,001 3,34,286 2,51,859 1
13 Nadiad 3,30,400 3,14,911 2,25,071 1
14
Surendra
nagar
2,98,692 2,87,093 2,53,606
1
15 Bharuch 2,88,244 2,72,756 2,23,647 1
16 Mehsana 2,57,043 2,42,158 1,90,753 1
17 Bhuj 2,51,489 2,40,853 2,19,514 1
18
Porbanda
r
2,43,584 2,37,138 2,17,203
1
19 Palanpur 2,42,936 2,37,746 1,41,532 1
20 Valsad 2,31,756 1,96,185 1,70,060 1

11. Gujarat- Go- To
Sr no City
Populati
on
(2021)
Populati
on
(2020)
Populati
on
(2011)
Expecte
d MlZS
21 Vapi 2,30,598 1,93,000 1,63,630 1
22 Gondal 1,89,797 1,86,121 1,73,353 1
23 Veraval 1,85,797 1,77,126 1,56,696 1
24 Godhra 1,73,014 1,68,423 1,43,644 1
25 Patan 1,71,614 1,62,982 1,33,744 1
26 Kalol 1,71,395 1,61,692 1,33,737 1
27 Dahod 1,59,326 1,56,642 1,30,505 1
28 Botad 1,58,985 1,55,168 1,30,327 1
29 Amreli 1,46,014 1,36,513 1,17,967 1
30 Deesa 1,35,869 1,29,365 1,11,160 1
31 Jetpur 1,29,653 1,24,236 1,18,302 1

12. Goa – Go - To

13. Goa Go- To
Sr. No
City
Name
Taluka
Populati
on 2021
Populati
on 2011
Expected
MLZS
1 Bicholim Bicholim 50958 16986 0
2
Canacon
a
Canacon
a
37302 12434
0
3
Cuncoli
m
Salcete 49869 16623
0
4
Curchor
em
Quepem 68190 22730
0
5 Mapusa Bardez 121461 40487 0
6 Margao Salcete 262950 87650 1
7
Mormug
ao
Mormug
ao
283179 94393
1
8 Panaji Tiswadi 120051 40017 0
9 Pernem Pernem 15867 5289 0
10 Ponda Ponda 67992 22664 0
11 Quepem Quepem 44385 14795 0
12
Sangue
m
Sangue
m
19332 6444
0
13
Sanqueli
m
Bicholim 40953 13651
Already Have
14 Valpoi Sattari 25596 8532 0

14. Quarter Wist Target
STATE RM
STATE
/MONTH
APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB MAR Total
M
H
0 0 0 0 1 0 1 0 1 0 1 1 5
M
P
0 0 0 0 0 1 0 0 0 1 1 1 4
GJ
0 0 1 1 0 0 0 1 0 0 0 0 3
Goa
0 0 0 0 0 0 0 0 0 0 0 0 0
Total 0 0 1 1 1 1 1 1 1 1 2 2 12
QUARTER Q1 Q2 Q3 Q4
M
P

15. Quarter- 1 – Planning
Sr. No Month Wise Targeeted State Targeted Area Support Needed Effect ETC
Quarter
1
May Maharashtra Aurangabad, Jalna, Jalgaon,Pune
Lead, Paper Add Qualified Lead will help to reach more people Ground Work
June Gujarat Mehasana, Ahmedabad
MP Indore, Bhopal, Gwalior
Maharashtra Washim, Buldhana, Amravati

16. Quarter -2 – Planning
Sr. No Month Wise Targeeted State Targeted Area Support Needed Effect ETC
Quarter-2
July MP Khandava, Ratlam, Sagar
Lead, Paper Add Qualified Lead will help to reach more people Ground Work
Maharashtra Gadchroli, Umred, Yavatmal
Gujarat Vadodara, Rajkot, Bhavnagar
August Maharashtra Solapur, Kholapur, Sangli
MP Chinwada, Ghuna, Videsha
Gujarat Amrali, Junaghadh, Rajkot
September MP Betul, Chinwada, Hoshangabad
Maharashtra Hingoli, Parbhani, Osmanabad
Gujarat Vadodara, Narmada, Baruch

17. Quarter-3 – Planning
Sr. No Month Wise Targeeted State Targeted Area Support Needed Effect ETC
Quarter-3
October Maharashtra Bhandara, Gadchroli, Wardha
Lead, Paper Add Qualified Lead will help to reach more people Ground Work
Gujarat Gandhidham, Anand, Navsari
MP Itarsi, Rajghar, Guna
November Gujarat Barcuch, Bhuj, porbandar
Maharashtra Yavatmal, Wani, Ghugus
MP Datia, Nagda, Dindori
December Maharashtra Satara, Barshi, Osmanabda
Gujarat Valsad, navsari, Dang
MP Shivpuri, Vidsha, Chattrpur

18. Quarter-4- Planning
Sr. No Month Wise Targeeted State Targeted Area Support Needed Effect ETC
Quarter-4
January Gujarat Morbi, nadiad, Surandarnagar
Lead, Paper Add Qualified Lead will help to reach more people Ground Work
MP Narmadapuram, Prithampur, Neemuch
Maharashtra Gondal, Viraval, Godhara
February MP Katni, Ujjin, Dewas
Maharashtra Wardha, Hinghanghat, Yavatmal
Gujarat Ahmadabad, Surat, Vadodara
March Maharashtra Mumbai, Pune
Gujarat Ahmedabad
MP Indore

19. FY 22-23 Plan to achieve 12 signup
L eads So urc e N o o f l eads / D ata Si gnups
Q ual i f i ed L eads thro ugh Cam pai gn 300 4
Ref erenc es / Co ns ul tants 40 3
Si bl i ng 18 1
N o n B randed s c ho o l / Co nv ers i o n 100 4
T o tal 12

20. Target to Approach
Already Running School
Identifying the opportunity with the Existing relationship Base
Trigger Relatioship in other cities
Competition within the cities with similar potentials
Data Collection of local school
Using online Platforms like Justdial Google etc to identify the base
Finding out top 15 schools of each cities and Sending Mail to Them
Making Consultants
Sector Specific Approach like Jewellery Shops Owners , Builders , C and F Agents etc
Focus on Professionals Doctors Advoctaes CA to get leads
More Tool
Identifying the opportunites in the existing relationship
Probing and discussions on tops business familes of the cities
Finding Professionals like CA Advocates Doctors to get refined leads
Already running top schools in the periferals

21. Required Support
Qualified Leads / Paper Add
Better Advertising in National TVs , E Commerce Sites , Better Marketing
News Papers Adds , Better Call center response , Local Marketing budgets
Paper Adds in Location befour Visit ,
Already Given Go- To Location and Planning Request for Support at that time for lead Generation

22. Prospect for AMJ
Prospect Location State ExpectedMonthofClosure
MrSanjayMalu Nagpur Nagpur May
Mr.Vijay Mahasana Gujrat June
MrNanditOza Ahmedabad Gujrat June

23. Thank You