2. 2
JULIA
RUMYANCEVA
5.5 лет в EPAM
Программный менеджер
Руководитель EPAM коммьюнити
Организатор крупных конференций
Заказчик
Участник UX Camp
4. 4
КАК ЭТО
БЫЛО?
Команда разработки:
Только разрабатывала продукт,
сама ею не пользовалась
Не понимала потребностей
конечных пользователей
Не была готова к постоянным
изменениям и согласованиям
Тушила пожары, но не устраняла
истинную причину проблем
8. 8
ПОТРЕБНОСТИ
ЗАКАЗЧИКА
От команды:
Заказчика слышат и понимают
Делают быстро и качественно
Максимально дешево
Лучше чем у конкурента
От пользователей:
Достигали своих личных целей
Приносили деньги
Решают проблемы бизнеса
12. 12
ЧТО ЖЕ ДЕЛАТЬ
КОМАНДЕ?
Решать проблемы
Предлагать
Думать о пользователях
Работать с собственнным продуктом
Делать качественно
Выстраивать доверительные
отношения
Общаться
Получать удовольствие
15. 15
СЕРВИС-ДИЗАЙН
Цели бизнеса
Анализ конкурентов
Интервью и воркшопы с
заказчиками и пользователями
Персоны
Карта ценностного предложения
Путь пользователя по сервису
Принципы продукта
Проблемы пользователя и бизнеса
Решения
19. 19
ПЕРСОНЫ
COMMUNITY
LEADERS
COMMUNITY
PARTICIPANTS
ACTIVE
CONTRIBUTORS
PASSIVE IT-
SPECIALISTS
SPEAKERS, BLOGGERS, MODERATORS, DRIVERS
• Experts in the Competency
• Would like to change the
world
• Engage and motivate
people
• They are not the same
• Create something new
• Always thinks about people
who are following him
• Develop the competency
all over the world
• Active people
• Have experience in the
competency
• Would like to teach others
and give them chance to
grow up on their mistakes
• Have great communicative
skills
• They like challenges
• People who would like to
grow up
• They like networking and
deal with cool & smart
people
• They are interesting in new
trends and how do the
other people solve
different tasks
• They are not the same
• Too tired from everything
• They don’t believe in EPAM
and don’t want anything
• They have too much
activities on their projects
• They would like to receive
rewards and benefits
• They don’t want to
improve anything
• They are working for
money
• They are unhappy
23. 23
VALUE PROPOSITION
Products & Services Gain Creators Pain Relievers
1. Solves Problems
2. Unites people
3. Grows up people
4. Promotes Communities
5. Creative
6. Always on contact
7. Consults & educates
8. Build strategy & reports
9. Organizes meet-ups & conference
10. Builds communities
1. Comfortable place for people
2. Delivers great speakers
3. Helps with approvals
4. Helps to spend time usefully
5. Makes Competency Centers’ Heads
happy
6. New Customers are coming to EPAM
7. People say that EPAM is the great place
because of Community
8. New trends are promoting
9. People are speaking better & better
1. Helps EPAM to hire new right people
2. People better understand main issues
3. Unites lots of different teams
4. Entry point for lots of questions
5. Helps people to develop community
6. Builds conditions where it’s nice to work in
7. Increases soft-skills levels
24. 24
COMMUNITY LEADER
Jobs Pains Gains
1. Right communication with right and
targeted people
2. Prepare great content
3. Find new contacts
4. Organize event with the team
5. Promote communities & ideas
6. Take fun and implement ideas
1. Project & personal overload
2. No one needs it
3. Issues with organization: venue,
broadcasting, equipment, budgets,
approves
4. Not relevant content and bad feedbacks
5. Afraid of people
1. Recognition
2. Expertise and advising
3. Popularity
4. Speakers’ backlog
5. Super Core Team
6. Invitation to other conferences
7. Community Manager can help
8. Thank you from people, from manager
25. 25
COMMUNITY PARTICIPANT
Jobs Pains Gains
1. Listen to the talks and ask questions
2. Network with great people
3. Take fun
4. Share experience
5. Grow up
6. Create & implement smth. super
7. Teach smth. new
8. Feel yourself as a part of smth. big &
important
9. Discuss IT in unformal format
10. Receive new t-shirt
1. Content doesn’t relevant
2. Not clear: about what, for whom, ….
3. Time, Day, Venue are uncomfortable
4. Personal uninterested & tire
5. Afraid to come alone
6. Not satisfied from work / project activities
7. It’s too difficult & unclear in EPAM
8. Lack of food
9. No reminder about meet-up
10. Company, Managers doesn’t support my
participation
1. I remember!
2. Venue is close to me
3. There is entertainment for family
4. I grew up & helped on my project
5. I found new opportunities
6. I was found and recognized
7. I was not alone and found friends
