Intern Project in Singapore

1. [K Shop 10+! Project: Kids & Maternity]
Yu Kim
Prepared for
[Trion PTE LTD]
Prepared by
[Yu Kim]
Gemyu07@gmail.com
Submitted on
[February 27th, 2014]

2. Statement of Confidentiality & Non-Disclosure
This document contains proprietary and confidential information. All data submitted to TRION PTE LTD
is provided in reliance upon its consent not to use or disclose any information contained herein except
in the context of its business dealings with me. The recipient of this document agrees to inform present
and future employees of TRION PTE LTD who view or have access to its content of its confidential
nature.
The recipient agrees to instruct each employee that they must not disclose any information concerning
this document to others except to the extent that such matters are generally known to, and are
available for use by, the public.
Although under the same company, I retain all title, ownership and intellectual property rights to the
material and trademarks contained herein, including all supporting documentation, files, marketing
material, and multimedia.

3. 2
Preface
Clothing Project have been researched and put together since JAN 06, 2014 by Yuya Kim of TRION as a
gateway to broaden the business focus of the company. Although the time spent has been short-lived,
through thorough research and presentations, I believe and are confident that our Clothing Project,
which aims to satisfy the needs of our target customers based in Singapore by taking full advantage of
the recent growth in demand for Korean products, are a perfect opportunity to target this niche market
in Singapore.
My mission is to go beyond our capabilities to make this project a success, and to further expand the
business field of TRION PTE LTD. Furthermore, I would want to achieve and accomplish the overall goal
of the company of marketing our products into 10+1 countries (Thailand, Indonesia, Malaysia, Brunei,
Myanmar, Cambodia, Laos, Vietnam, Philippines + North Korea).

4. 3
Content
I. Business Background ----------------------------------------------------- [Page 4]
- Project Name
- Project Outset
- Project Goal
II. Working Schedule ----------------------------------------------------- [Page 5]
III. Identification of Needs & Opportunity -----------------------------------------------------[Page 6]
- Need
- Opportunity
IV. Progress of Project --------------------------------------------------------------------------- [Page 7-10]
- Review of Possible Items
- Review of Each Item
- SWOT Analysis
V. How to Reach Choice ------------------------------------------------------------------------ [Page 11-16]
VI. Proposed Strategy & Plan ------------------------------------------------------------------ [Page 17-19]
- Objectives
- Strategy (Online Shop)
VII. Why Choose Us ------------------------------------------------------------------------------ [Page 20-21]
- Competitor Analysis
VIII. Conceptual Design
IX. Price/ Buying Process Plan
X. Promotion Plan ----------------------------------------------------------------------------- [Page 20-21]
XI. Web Design Plan ------------------------------------------------------------------------------ [Page 22-23]
XII. Conclusion --------------------------------------------------------------------------- [Page 24]

5. 4
Background
 Project Name: K Shop 10 + !
 Project Term: 23 Dec.2013 - 26 Feb.2014
 Project Coordinator : Yu Kim
 Project Place : Singapore
 Project Outset
- The recent growth in demand for Korean products in combination with the growing trend of
Hallyu
- The company’s strengths based on having both Korean and Singaporean cultural background
 Project Goal
-To find out Korean items for trade [short-range goal ]
-To market our products into 10+1 countries [long-range goal ]
(Thailand, Indonesia, Malaysia, Brunei, Myanmar, Cambodia, Laos, Vietnam, Philippines
+ North Korea)
 Project Condition
- Target Consumer : Pregnant office ladies & Kids (4-7 years)
-Import Items: Maternity and Kid’s clothing from Korea
- Total Budget: SGD 50,000

6. 5
Weekly Schedule
WEEKLY SCHEDULE Details
1 WEEK (23~28)
Make an Outline for K-MART Project
[TOPIC]
- K-MART targeting for housewives & y.g in Singapore2 WEEK (30~JAN 3)
3 WEEK (6~10) Select Items for K-MART
4 WEEK (13~17) Select Items for K-MART
5 WEEK (20~24) Make a Decision for Distribution Channel
- Price Setting for items & market
- Suppliers Selection, Market Selection ( Online/Offline )
6 WEEK (27~31) Interim Report & Feedback
- Suppliers Selection, Market Selection (Online/ Offline )
7 WEEK (Feb 3~7) Sales Plan
- Marketing Plan, Consumer Price-Setting, Facing Plan
8 WEEK (10~14) Sales Plan & Marketing Plan
- Promotion by Sales Promotion, Blog, Facebook
9 WEEK (17~21) Marketing Plan
- Completion for making a blog
10 WEEK (24~26) Presentation & Feedback
Compensating the Defect

7. 6
Identification of Needs & Opportunity
Needs
I understand that although TRION PTE LTD are a stable company in the field of logistics, the company
must use its advantages and expand its business further to achieve greater profitability, as well as to
grow as a whole.
By having the advantage of an established customer base, in addition to being experienced in overseas
moving, as well as the advantage of having an established delivery methods, Clothing Project would be
an ideal way to improve the company further as most of the requirements needed are already fulfilled
by the company’s current abilities.
Opportunity
In my opinion, TRION has the opportunity to exploit the area of clothing, more specifically in the area of
kids, and maternity clothing, as these areas are usually neglected by competitors in Singapore. In
addition, after analyzing different scenarios and taking into account the strengths and the expertise of
TRION, I am confident that if successfully accomplished, the company would not only have the
opportunity to generate greater profit, but become a sole distributor specifically in the targeted field.
With the growing industrial trends, notably the growth of K-wave, (Hallyu Wave), as well as the trend of
trying to be unique, not only would I be available to instrument the business with TRION SHIPPING, but
am confident that I will be able to introduce a new market, establish a customer base, as well as to
better our competitors with innovativeness if the situation arises.
Moreover, TRION has its strength in the cultural background according to the combination of Korean
culture and Singaporean culture based on the members of company. It helps us to not only research and
find proper trading items from Korea but also read the consumer’s need and preference based on
Singaporean culture.

8. 7
History (Progress of project)
A. Review Possible Items
The items on the below list were reviewed for this trading project. Each item was
checked out from 23 Dec. 2013 to 15 Jan. 2014.
-Korean Market - Concierge Service -Candy
- Japanese Market - Cap - Eye Glasses
- Ceramic Plate - Furniture - Home Deco
- Socks -Accessory - Red bean Shop
- Food Restaurant (Toast Shop, Cup Rice, Korean Dessert) -Bicycle
- Kid Clothing - Maternity Clothing
B. Review of Each Item
Success Factor Fail Factor Remark
Korean/Japanese
Supermarket
1) attached
Rapid of updating
Free delivery service
No niche market targeting for
Singaporean
(SHINE : 7 branches,
High loyalty by S’porean)
S’porean housewives
prefer to buying any
ingredients or items by
themselves in outlet
market
(on the spot survey)
Concierge Service
2) attached
Saving manpower cost
Modern Trend: big potentiality of
Service industry
Have to build partnership with
many restaurants
Low input, low outcome
Some restaurant in Raffle City
already provided delivery
services autonomously
Combining with food
delivery service, create a
synergy effect
(offering delivery service
for office men every
morning or night
overtime)
Candy Targeting purely a item=specialty Higher barrier to entrance
(many competitor shop: Sticky)
Cap Korean style of fashionable caps S’porean do not prefer to
wearing caps because of hot
weather
Eye Glasses
3) attached
 80% of Singaporean is a
shortsighted person
 Singaporean spend
SGD300 million for
buying eyeglasses
 Scale of import for
eyeglasses’ frame: SGD
7.7 million
(per a year)
Without ‘LENS’, Singaporean
are reluctant to buy only
eyeglass’s frame
Some eyeglasses outlet shop
selling Korean style of
eyeglasses
Shop in Haji Lane
selling Korean Eye
glasses’frame
(Price: SGD23~32)
9) attached
In regard of high
popularity of Korean
fashionable eye glasses
and sunglasses,

9. 8
recommend it for future
items
Ceramic Plate Korean Style of ceramic plate
targeting for housewives
Selling the plates appeared in
Korean Show
Singaporean housewives’s high
interest to Korean Show
High preference for ceramic
plate from Japan (Research in
Takashimaya, Isetan)
High Preference to buy Ceramic
plate in outline market
Many competitor (brand)
Furniture Korean Style of Furniture/ home
deco
Selling the plates appeared in
Korean Show
Singaporean housewives’s high
interest to Korean Show
High-priced Items: (customers
prefer to check those items in
Outlet market, so not suitable
for Online market)
High risk for non-selling stocks
(because of expensive prime
cost)
Home Deco
Socks Korean style of socks Low-priced items
Not suitable for online market
Many small-sized outlet shops
selling socks
Shop in Haji Lane
selling Korean socks
(brand name is ‘박군이
디자인한 언니양말’)
9) attached
Recommendation for
future shops: Accessory
Shop selling all
fashionable items from
Korea such as socks, eye
glasses, ect.
Accessory Korean Style of Accessory Hard to manage stocks
(small-sized items: high cost for
manpower to manage these)
Red bean Shop (설빙)
4) attached
 Bring Korean food ,
sensational in Korea
 Selling in the Raffles
city targeting for office
men in the morning
(benching market Korean Toast
Shop: ISSAC TOAST4)
)
 Selling in the Poly or
School’s food court
(benching market
 High payment for
rent fee
(Food =Impossible for online
market)
 Many alternative goods
(ISSAC TOASTSUBWAY,
Mc Donald, Paul)
(Red Bean BingsuIce
Kachang)
“I want to open this
shop in the future”
(quoted in Yu Kim)
Food Restaurant
(Toast Shop, Cup Rice,
Korean Dessert)
4) attached
Combining with
concierge service, create
a synergy effect
(offering delivery
service for office men on
morning time or night
overtime)

10. 9
Korean Cup Rice:
봉구스 밥버거4)
)
 Selling Korean RedBean
Bingsu and Korean
fusion style of dessert
(benching market: 설빙
4)
)
Bicycle
(Road/Mountain)
Korean bicycle (for professionals)
 Reasonable price compared
to high quality (Samchuly)
S’pore government’s new plan:
Bicycle lanes
High-priced Items: (customers
prefer to check those items in
Outlet market, so not suitable
for Online market)
High risk for non-selling stocks
(because of expensive prime
cost)
Need test run for bike(outlet
shop)
Shop in Haji Lane
selling fashionable
bicycle
(shop name; Tokyo
bicycle) 9) attached
Accessory shop in Haji
Lane also sell bicycle
*Price: around 990$
(White Bicycle)
Kid Clothing Korean Kid clothing
More variations in design
Better quality (materials used)
Reasonable Retail Price
Lower barriers compared to
other types of clothing
Government’s new policy:
encouraging increase in birth rate
Clothing industry
: hard to find buyer/seller having
an eye for clothes
Difference in preference.
No awareness of our brand
compared to other Brand
Refer to detailed
information
SWOT Analysis
[Page 10]Maternity Clothing Korean Maternity Clothing
More variations in design
(highly activated maternity
clothes market in Korean Online
shop)
Better quality (materials used)
Reasonable Retail Price
Lower barriers compared to

11. 10
other types of clothing
Government’s new policy:
encouraging increase in birth rate
Increased number of working
females.
Consumer Need from new social
trend: PHOTO SHOOTING
C. Final Decision for Chosen Items
 Kids clothing
 Maternity Clothing
SWOT ANALYSIS
STRENGTH (S) WEAKNESS (W) Resolution
- More variations in terms of design
- Better quality (materials used)
- Reasonable Retail Price (Buy low, sell high)
- Established delivery system
- Convenient Services (easy payment system)
- Accountability are easier because we will be
focusing on a specific type/style of clothes
- Buyer / Supplier
- Extra expenses
(Delivery fee from
Korea)
- Difference in preference
- No awareness of our
brand yet
- Purely Online for now
- Refer to [Page 20]
- Refer to [Page 13-14]
- Refer to [Promotion:
Page20-21]
- Daily: Wearing School
uniform , so we target for
special occasions such as
birthday party, family
dinner, wedding
ceremony , events
- We target niche market
priced set up SGD 40-150
with better quality and
unique design
OPPORTUNITIES (O) THREATS (T)
- Lower barriers compared to other types of
clothing especially for maternity clothes
- Increased number of working females.
- Government’s new policy for encouraging
increase in birth rate
- Increased number of online shoppers
- Existing shops are very expensive
- New Social Trend
- Outlet store’s brand
awareness (ex. MotherCare)
- S’porean social customs
: School uniform from
nursery school
- Shops providing cheaper
priced clothes
- Brand Shops proving
good design

12. 11
How to Reach Choice
MIND MAP
Target specific segmentation
: Low cost Brand (Under SGD30) < Ours(SGD40-150) < Fancier Brand(over SGD 200)
[Condition]
Total Budget
Online
Market
[Social
Trend]
Korean
Wave
[Condition: Target]
Housewives
(INVEST)Kids
Necessary items
(Kids clothing)
[Research]
(Isetan, Takashimaya, Forum)
Expensive (SGD 50-160)
Bad Quality & Design
cf, Brand over SGD 200
: Burberry, Paul Smith, ect..
[Research]
(Cityhall)
Popular shop selling Korean & Chinese
clothing
Expensive price setting (SGD 50-100)
[Research]
(Bossini, Kiddy Palace)
Not expensive price setting
(SGD 10-50)
For Casual clothes and Homewear
Conclusion
[Research]
Many Kids clothing Online Shops in Korea (because of severe competition)
Cheap (SGD10-40)
Various Design & good quality
Refer to websites [Kid clothing] http://www.thejany.co.kr [Maternity Clothing] http://www.dintstyle.com/
Target Specific Segmentation with unique design 12) attached
KID: Low Cost Brand (Under SGD30) < Ours(SGD 40-150) < Fancier Brand(over SGD 200)
MATERNITY: Low Cost Brand (under SGD 50) < Ours(SGD 80-180) < Fancier Brand(over SGD 200)
MATERNITY CLOTHES
 Maternity can be linked its loyalty to Kids clothing
 No representative brand for maternity clothes in Singapore
 Maternity clothes in Singapore is expensive (one piece of dress: SGD 80~)
 Highly activated maternity clothes market in Korean Online shop (one piece of dress: SGD 50-60)
SINGAPOREENVIRONMENTKOREAENVIRONMENT

13. 12
Proposed Strategy / Plan
Objectives
 Target Customer : Pregnant office ladies & Kids (4-7 years)
 Import Items: Maternity and Kid’s clothing from Korea
 Total Budget: SGD 50,000
We have analyzed your present market situation and believe the following objectives can be achieved:
 Number of working women between the age of 25-39 have increased to 78.1% (Ministry of
Manpower)5)attached
. The purchasing power of Singaporean women has shown a parallel increase
as well. Maternity clothes are a NECESSITY for all potential and current mothers, and therefore,
with the purchasing power of Singaporean women constantly growing, by offering product and
price differentiation to our targeted customers, Clothing Project will achieve positive outcomes.
 Expand from the current house-moving business and use the company’s abilities to introduce
a new market.
 Develop a new clothing trend in Singapore
 Interconnecting products and loyalty – if potential mother is satisfied with the product, the
customer may return to shop for kid’s clothing in the near future.
Strategy
Our strategy for the establishment of Clothing Project is to combine the growing trend of Hallyu, and the
company’s strengths.
Singaporeans have been ever-willing to adapt a more Korean look in terms of fashion and house wares.
Through research, we have come to a realization that though there are many shops offering clothes for
kids, there aren’t many that offers maternity clothes for working pregnant ladies, and the variation for
kids were also very limited. Our Clothing Project aims to venture into and exploit this opportunity, and
by offering a more “Korean” variety, we will be able to introduce our potential customers to a new
trend. In addition, we believe that with the added bonus of having experience dealing with shipments
both locally and overseas, we will have the leisure to think less of the shipping/delivery methods.
During the process of our research, we have taken into consideration of possible obstacles such as
difference in taste (style), weather, sizing, and the difference in demands of the people in Singapore, in
contrast to the point-of-view of Koreans. Thus, in order to fulfill our customer needs, we have
conducted further research to find solutions to these barriers. Our research on the perspective of
Singaporeans is provided below for your reference.

14. 13
A. Read Consumer’s Need
Fashion Preference / Style
Fashion Consciousness
80% of the Singaporean population
“tend to pay attention to what they
are wearing.” However, research have
shown that females pay more
attention and are willing to spend
more on clothes than males
(Asia Trend).
Single Married (AVG 27-38 yrs.)
On AVG.
24 yrs. old – “nice colors,” and “comfortable
quality”
26 yrs. old – “nice colors, style, comfortableness,
unique”
27 yrs. old – “comfortable and trendy”
29 yrs. old – “comfortable, pretty appearance”
30 yrs. old – “trendy and nice designs”
37 yrs. old – “stylish and comfortable”
On AVG.
29 yrs. Old – “comfortable and trendy”
30 yrs. Old – “comfortable, quality, stylish”
37 yrs. Old – “clothes are chosen on comfort-
ness”
*Majority of the respondents valued
“comfortable” quality to be the upmost
importance (Asia Trend 6)Attached
).

15. 14
Sizing
 By understanding more about our potentials customers, we will be able to apply this
information when choosing our products.
Boys
Age 4 years: 38-44 inches, mean: 103 cm (41 in) (39.2 –
41.5) / 33.2 – 39.1
(40.6 inches  103.12cm HEIGHT) / 36.2 LBS 
16.4kg WEIGHT
Age 5 years: 40-47 inches, mean: 110 cm (44 in) (41 –
44) / 37.5 – 44.7
(43 inches  109.22cm HEIGHT) / 41.1 LBS  18.64kg
WEIGHT
Age 6 years: 43-50 inches, mean: 116 cm (46 in) (44.2 –
46.9) / 41.9- 50.6
(46.02 inches  116.89cm HEIGHT) / 46.25 LBS 
20.97kg WEIGHT
Age 7 years: 45-53 inches, mean: 121 cm (48 in) (46.6-
49.5) / 46.5- 56.8
(48.52 inches  123.24cm HEIGHT) / 51.65 LBS 
23.43kg WEIGHT
Girls
Age 4 years: 38-44 inches, mean: 103 cm (41 in) (38.6-
41.0) / 32.2- 38.5
(40.4 inches  103cm HEIGHT) / 35.35 LBS  16.03kg
WEIGHT
Age 5 years: 40-47 inches, mean: 108 cm (43 in) (41.3-
43.8) / 36.3- 44.0
(43.03 inches  109.29cm HEIGHT) / 40.15 LBS 
18.21kg WEIGHT
Age 6 years: 43-49 inches, mean: 115 cm (46 in) (43.9-
46.7) / 40.8- 50.0
(45.65 inches  115.95cm HEIGHT) / 45.4 LBS 
20.59kg WEIGHT
Age 7 years: 45-52 inches, mean: 120 cm (48 in) (46.5-
49.4) / 45.6- 56.6
(48.23 inches  122.5cm HEIGHT) / 51.1 LBS 
23.18kg WEIGHT
Information taken by laurenkateblate,
babycentreexpertadvice
7)attached

16. 15
B. Marketing Strategy – Online
 Why?
 On avg, 48% of Singaporeans uses Smart phones
26% uses tablets (Twice as Much as global counterparts)
 Facebook Users in Singapore : 2,483,640
77% of Facebook users in Singapore are digital consumers (1,912,403)
 Online Shopping Boom (Singapore)
 Shoppers increasing every year
 Singaporeans spent $1.9bn in year 2012 - 2013
2010 = $1.1bn
2011 = $1.4bn
Estimated to spend $4.4bn by 2015

17. 16
 Potential Target Consumer
 Our potential Consumers are both Pregnant women and Mom having KIDS
 Median age of first time mothers 29
OUR POTENTIAL CONSUMENR (25 to 39 yrs): approximately 66% Online shoppers
 Consumer’s Reasons to choose Online Shopping
58% - unavailability
48% - greater choice
44% - less expensive
42% - better discounts
SUMMARY
The Biggest Reason for shopping in the Online is the unavailability to buy items which
consumers need. Thus, our online market selling Kid clothes and Maternity clothes make it
possible to be accessible to Korean Items, hard for Singaporeans to get. Also, big potentiality for
Online Market in the near future makes us suggest running our business by Online Shop.
(Source from IDA’s Annual Survey, KOTRA 7)attached )

18. 17
Why Choose Us
Competitor Analysis
ONLINE SHOP ITEMS ORIGIN PAYMENT DELIVERY CHARACTERISTICS
QOO10 Various items EBAY PAYPAL
E-NETS
CASH PAYMENT
At convenient store
Bill Payment
Direct Cash Deposit
S $1~5
Normally items
from Korea: 1.5$
Only 4 pages
for Maternity Clothes
RAKUTEN Various items JAPAN Credit Card FREE SHIPPING Only 7 items
for Maternity clothes
DEAL S’pore Various items S’pore Credit Card
PayPal
Self-Collection :
S4.5$
Courier Delivery
: S8$
Only 1 item
for Maternity clothes
88DB No Items just
provide service
S’PORE Link to the websites
which customers are looking for
KOODING Various items USA Credit Card
Paypal/bill me later
Gift Certificate
Free Shipping
with orders over
150$
Linked the websites
Which customers are looking for
ISABELLAO
LIVER
Maternity
clothes
USA Credit Card
Gift Voucher
Standard
International
$14.95
Express 1-3
business days
$29.95
BRAND
ASOS All categories
of clothes
ENGLAND Credit Card
Gift Voucher
Free Shipping BRAND, Design Good

19. 18
Benefits of Our Proposed Plan
Comparing our competitors’ characteristics, there are numerous similarities:
 Majority of the well-known online markets in Singapore do not seem to focus on a specific
type of clothes  lack of specialty
 Singaporeans preferred method of payment in an Online Markets are:
1st
Credit Card / 2ND
PayPal / 3RD
E-NETS / 4th
Cash Payment at convenient store
 Mean rate for delivery are SGD 3.5.
The benefits in considering our proposal are:
 We have narrowed our focus to a specific type of clothes within the maternity and kid’s
segments. We have specific Identity for our items compared to other clothing shops. Especially, in
case of maternity clothes, except the brand MotherCare, there are no outstanding brands for
pregnant women in Singapore. This means we can target niche market that still has low entry
barrier.
 According to Social Economic trend, pregnant women in Singapore participate in social
activities during the pregnancy as norm. This means working pregnant ladies need formal dress for
their offices and/or social gatherings, but obtaining these types of clothes is difficult.
 Make Cash on Delivery payment method available.
 Despite maintaining the same delivery fee of SGD 3.5, for purchases exceeding SGD 100, the
fee will be waived
 For Order systems, we should follow ‘Sunshine Kids,’ which includes: Web, Email and Phone
Order services.
 By purchasing our goods directly from Korea, we will be able apply the buy low, and sell high
concept to generate greater profit.
 Many younger generation couples have the desire to keep a memoir of their pregnancy
through maternity photo-shoot, and therefore are in need of clothes to suit the occasion.
Although the photo-shoots usually are done in studios professionally, we believe that there are
currently no shops to meet this consumer demand.

20. 19
Price / Buying Process Plan
A. Price Setting (SURVEYS 8) attached )
0 -
3
4 -
5
5 -
6
7 -
8
< 8
$10 -
30
2 1 3 3
$30 -
40
5 3 2 1 4
$40 -
60
(3)
1
(1)
(2)
3
(2)
$60 -
80
(3) (1) (1) (1)
1
(2)
$<100 (2) (1) (1) (5)
Normal font– Casual italic font – Special
 Mode Casual clothing price: $ 30-40 (15/21)
 Mode Special clothing price: $<100 (9/25)
 Our price setting is $ 40~50 for casual, $<100 for special
(Conducted Survey in Unite Square & Forum)
B. Buying Process

21. 20
Conceptual Design
Maternity Clothes
 Consumer Need
- Formal Attire ( One piece of dress )
- Targeting Segmentation : Pregnant women working in the office
- RESEARCH in Raffle City
: Out of 17ppl, 13 pregnant women wearing a piece of clothes attached 17)
because of convenience (body temperature high in pregnant period)
because of Reuse (After delivery, still can wear a piece of dress with straps which
hels to adjust size)
 Competitor Brand Image attached 17)
- 'Mother Care': casual
- 'Kiddy Palace' : casual
- 'Maternity Exchange': casual & formal (expensive over SGD 400)
: Majority shops set their brand image up for casual
 External Environment attached 17)
- Social trend: Photo shooting
: Need clothes for photoshooting or special occasion
Formal attire for OFFICE DRESS (one piece of dress)
Clothes for Special Occasion

22. 21
Kids clothes
 External Environment attached 18)
- Social Customs: Singaporean children wear school uniforms from nursery (weekday)
: Because of this environment, we target for weekend clothes which is for
special occasions(Birthday Party, Wedding Ceremony, Shopping with parents)
 Competitor Brand Image attached 18)
- 'Bossini': casual & homewear
- 'Kiddy Palace' : casual & homewear
- 'Bobbies: too princess style
: Majority shops set their brand image up for casual
HOME
WEAR
FORMAL
DRESS
SMART
CASUAL
SMART CASUAL

23. 22
Promotion Plan
A . KEYWORD MARKETING (ADWORDS)
- Sign in ADWORD created by Google
- Tied with its Search Engine function, Google Adwords piggybacks on the search results to give the
user an opportunity to go to a relevant company website.
- Google can scale the exposure of the ad, leveraging its frequently used search engine to draw
interest from consumers
Ex) When consumers search a word, ‘Kid Clothing’ as referred to the below photo, some
websites automatically recommend by Google.
A-2) The reason for recommendation
- Adwords claims that about 80% of internet users alone and uncountable browsers abroad can be
reached through its advertising on the Google Search Engine. This is a powerful advantage when
on a budget but need to reach as many people as possible to get the fastest returns.
A-3) How to Set Up Google AdWord 10) attached

24. 23
B . Flyer
- Distribute flyers promoting our website in the Raffles City where our target customers easily
were found out
- Flyers : should not be a trash but be attractive.
To be attractive, flyers should be necessary for consumers. Thus, 1)
‘post- it’ is recommendation
for our flyer. In regards to our potential consumers, women in office, post-it could be necessary
items to keep it in their desk as keep reminding consumers of our website. 2)
A baby sock is our
second flyer to be recommended. Baby sock is matching with our concept, kids clothing and
maternity clothes. Instead of distributing useless paper, handing baby socks out easily be able to
imprint our website’s concept to consumers.
* Imprint our website address and QR code on the bottom of socks
* A fair of Baby sock: 50 cent ~1 dollar (from wholesales shop)
* Prototypes of design (referred to below photos) 11 attached
C. FACEBOOK
- Facebook Users in Singapore: 2,483,640
- Updates our event or Upload new arrivals of clothes on FACEBOOK
- Click on ‘LIKE’ or ‘SHARE’: give some benefits such as a discount, free deliver ect.
D. EXTRA BENEFITS
- New comers provided free delivery service
- New sigh up valued to have accumulated money

25. 24
Web Design Plan
Main Page (MATERNITY + KIDS Prototype)

26. 25
Interior Main WebPage (MATERNITY Prototype) 13) Attached
Interior Webpage (MATERNITY Prototype)
Interior Webpage (KIDS Prototype)

27. 26
Conclusion
It is confident that the Clothing Project and its proposed strategy is not only an opportunity to be
explored, but will meet the company’s goal of “expanding its business field” well. Although there are
business competitors offering similar products, by revolutionizing and improving the standards by
differentiation and quality of our products that meets both the growing trends, and the customer
desires, it is confident that our exploration towards the overlooked niche market would be a success. I
am sincerely hope that TRION will consider my business proposal and consider me as a long-term
prospect and allow me to enter into a mutual relationship that would benefit both parties in the long
run.
I am available and open to answer any queries, as well as any feedbacks you may have on our proposal,
and I look forward to discussing this opportunity further.
Thank you for your time and interest.
Sincerely,
_________________ Yu Kim