POST4

1. Post 4: Task 6 understanding new digital media products
Digital
Media
Products
Examples
(choose at
least one)
Overview of the digital
product (e.g. when it
was launched, number
of users, what it does /
is etc)
What original /
unique features
does this product
offer?
How is the
functionality of this
product new or
improved, compared
to other similar
media products?
Mobile App Facebook,
Messenger,
TikTok,
Instagram,
WhatsApp,
Snapchat,
Spotify,
Amazon,
Netflix,
JustEat,
Uber,
TikTok is a social media
platform for creating,
sharing and discovering
short videos. The app is
used by young people as
an outlet to express
themselves through
singing, dancing, comedy
and lip synching. This
allows users to create
videos and share them
across the community.
TikTok is an iOS and
android media app that
can be used for creating
and sharing short videos.
It was launched as Douyin
in September 2016 in
China. The iOS version of
TikTok reigns supreme, as
data shows it has 30.8
million daily active users
as of September 2021. The
android version receives
14.43 million daily users.
TikTok’s unique
features make it
easy to create
videos, find videos,
filter your view and
control your
privacy. TikTok also
makes it easy to
reuse content you
see by remixing
existing videos or
using audio and
effects. TikTok Is a
popular social
media platform
which offers uses to
create 15 second
videos which is shot
on mobile devices
or webcams. With
personalized feeds
of quirky short
videos set to music
and sound effects,
the app is notable
for its addictive
quality and high
levels of
engagement.
While all of the major
platforms allow you to
share content between
one another, TikTok
actively encourages
your to-do so. You can
share your content to
other social media
platforms and
networks with just a
press of a button (This
will be the share
button) which isn’t
easy on other social
media platforms. Users
enjoy their time on this
app and are delighted
to see the unique
content they find and
they feel safe
expressing themselves
with their own content.
Users feel like TikTok
spreads positivity other
than other social
platforms.
Website Reddit,
YouTube,
Wikipedia,
Amazon,
Google Play,
Twitter,
Amazon is a vast internet-
based enterprise that sells
books, music, movies,
housewares, electronics,
toys and may other goods.
Anything you want to buy
will be placed on the
amazon website. Amazon
is ranked number 1 of the
best companies for in
India as a part of a survey
conducted by business
today. The survey
highlighted aspects such
as growth and learning
opportunities, clarity of
company goals and
flexibility at work that
were strong in the fabric
Amazon is the
largest and most
successful retailer in
the western world
because they built
the best customer
experience. One
example of this
would be Amazon
prime next day
delivery. Consumers
expect 3 things
when they buy a
product online:
Consumers always
want to find the
product that they’re
looking for and
obviously Amazon
Amazon does have a
competitive advantage.
The market place is
excellent for
consumers due to its
unique assortment of
products. It is great for
sellers because of the
flexibility and
popularity that the
platform brings along
with itself. More than
70,000 entrepreneurs
with annual sales of
100,000 are on
Amazon. Also, there is
free delivery as there is
prime and 31.5% of
users would use this

2. Post 4: Task 6 understanding new digital media products
of amazons work culture.
Amazon was founded by
Jeff Bezos and was created
in 1994.
would stock it.
Amazons’ success
largely stems from
its innovative
technologies and
practices, many of
which were
championed by its
CEO.
website to buy all their
products.
Podcast Kermode &
Mayo’s Film
Review,
WTF,
CoffeeBreak
Italian,
RuPaul:
What’s the
Tee?
WTF with Marc Maron
podcast. Marc Maron
welcomes comedians,
actors, directors, writers,
authors, musicians, and
folks from all walks of life
to his home for amazingly
revealing conversations.
Marcs probing,
comprehensive interview
style allows guest to
express themselves in
ways listeners have never
heard. The podcast is very
popular because it
receives 220,000
downloads per episode
and the show having 100
million downloads in
December 9 2014. There
are also 55 million views
er year on the podcast. It
was launched in
September 2009.
It’s an interception
and represents
whats unique about
the industry. It also
will offer facts and
information about a
famous person to
what audiences
have never
experienced.
Other similar media
products would include
– Made it weird by
Pete Holmes / Joe
Rogan experience
YouTube
Shows /
Channels
Jelly, KSI,
Apartment
Therapy,
Screen
Junkies,
Fitness
Blender,
Binging with
Babish, Luxy
Hair, Simone
Giertz,
DanTDM
KSI is a youtuber and a
rapper who started his
content carer in 2008.
Initially uploading gaming
commentary regarding the
FIFA video game. KSI
started his YouTube
channel professionally in
2009 making vlogs and
comedy style videos. He
has 3 YouTube channels
which have more than
40.7 million subscribers
combined.
KSI is unique as he is
a youtuber and a
rapper. KSI is unique
as he is in a
Wasserman boxing
team and he is
promoting boxing to
stag the world
biggest and best
celerity and
crossover boxing
events.
He is known to be
the co-founder of the
British group side-
men. He is known to
be a rapper and
stands out from his
competition for his
lyrics and songs that
he releases.

3. Post 4: Task 6 understanding new digital media products