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Key Assignment
Based on the PowerPoint project from Week 4, write a social
media policy manual that defines the creation, scope, and
purpose of a social media presence for a small- to mid-size
company. The manual will cover reasoning for presence,
platforms or outlets selected, types of messaging and content to
be distributed, and intended results for the social media
campaign.
The content is to be developed and cover the development and
maintenance of a social media presence and content. Items to be
addressed include the following:
Definition of which platform or platforms are to be used
The types of content to be used on each
Who is responsible for the content and time frames for updates
Other important aspects to creating a social media presence
Note:
The manual should be professionally formatted and contain a
cover and reference page in addition to 7–10 pages of text
containing details. The cover and reference pages do not count
toward the page requirement. A minimum of 5 professional or
academic references are required to support your paper and to
provide additional discussion points.

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