2. FAILURE
“I’ve missed more than 9,000
shots in my career. I’ve lost
almost 300 games. 26 times I’ve
been trusted to take the game
winning shot and missed. I’ve
failed over and over and over
again in my life, and that is why I
succeed.”
-Michael Jordan
3. FAILURE
“Failure should be our
teacher, not our undertaker.
Failure is delay, not defeat. It is
a temporary detour, not a dead
end. Failure is something we
can avoid only by saying
nothing, doing nothing, and
being nothing.”
-Denis Waitley
4. Sergey L. Sundukovskiy
Raken, CTO/CPO & Founder
Companies: Capital One, PushPoint, Cinsay, LowerMyBills,
DIRECTV, CBW
Interests: Entrepreneur, Speaker, Mentor, Advisor
Education: BA CS, MS IT, PH.D. Business
Sergey L. Sundukovskiy, Ph.D. has over 20 years of experience
serving in capacities of Chief Technology Officer, Chief Information
Officer and Chief Product Officer. Sergey specializes in
implementation of subscription based high volume SaaS platforms,
with strong emphasis on early stage product development and
market deployment. Specific areas of expertise include A/B Testing,
Big Data, Video Management, eCommerce, RTB platforms and
Cloud Computing. Education: B.A. in Computer Science from the
University of California, San Diego, and an M.S. in Information
Technology from the University of Liverpool. Ph.D. in Information
Technology Management from the School of Business and
Technology, Capella University.
INTRODUCTION
BACKGROUND &
13. Failure of the Way
to Success
Completes Success Cycle
(Failure -> Learning ->
Success)
WHY IS
FAILURE
IMPORTANT?
14. why is failure
so Common?
Failing is
SO HOT
right now!
REASONS
FOR FAILURE
15. what does Failure Look Like?PERFECT
FAILURE • No Addressable Problem
• No Market
• No Effective Team
• No Customers
• No Product
• No Product Positioning
• No Money
19. • Constant Failure
• Must Have the Right Tools
• Impossible to Get Lucky and Win
• Team Gets It Done
• It Is Even More About Execution
• It Is All About Micro-Pivots
WHAT DO
STARTUP
BUILDING
AND GOLF
HAVE IN
COMMON?
25. • Too Many Steps to Get There
Wrong Way To Unfail
(Tail of two Extremes)
• Hole in One Win Strategy
• Listening to Too Many People at
Once
• Giving Up Too Soon
UNFAILURE
STRATEGIES
27. • Have Big Targets To Hit
Right Way to Unfail
• Unfail Most Important Things First
• Change Strategy at the Right Time
• Have Very Clear Measuring
Strategy
UNFAILURE
STRATEGIES
35. • Complementary Skillset
• Worked Together Before
• Similar Work Ethic
• Similar Commitment Level
• Similar Conflict Resolution Style
• Can Disagree and Commit
• Ideal Number of Co-Founders is 3
CO-FOUNDER
UNFAIL
CRITERIA