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SOCIAL MEDIA
                                     STRATEGY
                                                    NEUROSURGERY®




Duncan MacRae • June 2, 2010 • SSP Annual Meeting

                                                                    1
BACKGROUND



             2
NEUROSURGERY®
Official Journal of the Congress
  of Neurological Surgeons




                                  3
OBJECTIVE



            4
Drive traffic to publisher web site

                                     5
RULES OF
ENGAGEMENT



             6
1. Frequency



               7
SUNDAY   MONDAY   TUESDAY   WEDNESDAY   THURSDAY   FRIDAY   SATURDAY




           1        2          3          4         5         6

 7         8        9         10         11        12        13

14        15       16         17         18        19        20

21        22       23         24         25        26        27

28        29       30         31




                                                                       8
SUNDAY   MONDAY   TUESDAY   WEDNESDAY   THURSDAY   FRIDAY   SATURDAY




           1        2          3          4         5         6

 7         8        9         10         11        12        13

14        15       16         17         18        19        20

21        22       23         24         25        26        27

28        29       30         31




                                                                       9
2. Content



             10
3. Create Once



                 11
4. Investment



                12
PROCESS



          13
BLOG POST

Concealed Neuroanatomy in Michelangelo’s Seperation of
Light From Darkness in the Sistine Chapel

Authors: Ian Suk, BSc, BMC; Rafael J. Tamargo, MD, FACS

Michelangelo Buonarroti (1475–1564) was a master anatomist as well as
an artistic genius. He dissected cadavers numerous times and developed a
profound understanding of human anatomy. From 1508 to 1512,
Michelangelo painted the ceiling of the Sistine Chapel in Rome. His Sistine
Chapel frescoes are considered one of the monumental achievements of
Renaissance art. In the winter of 1511, Michelangelo entered the final
stages of the Sistine Chapel project and painted 4 frescoes along the
longitudinal apex of the vault, which completed a series of 9 central panels
depicting scenes from the Book of Genesis. It is reported that
Michelangelo concealed an image of the brain in the first of these last 4
panels, namely, the Creation of Adam. Here we present evidence that he
concealed another neuronanatomic structure in the final panel of this
series, theSeparation of Light From Darkness, specifically a ventral view of the
brainstem. The Separation of Light From Darkness is an important panel in
the Sistine Chapel iconography because it depicts the beginning of
Creation and is located directly above the altar. We propose that
Michelangelo, a deeply religious man and an accomplished anatomist,
intended to enhance the meaning of this iconographically critical panel and
possibly document his anatomic accomplishments by concealing this
sophisticated neuroanatomic rendering within the image of God.

Keywords: Cadaver dissection, Michelangelo, Neuroanatomy, Sistine Chapel




                                                                                  14
15
Journal
           Content
                             YouTube
                             Channel
           Blog Post




                       Google
FaceBook     Yahoo!                Reddit   Digg
                        Buzz


                       Twitter




                                                   16
RESULTS



          17
Facebook Fans             Twitter Followers


1500



1125



 750



 375



   0
  01/2010     02/2010       03/2010         04/2010       05/2010



                                                                    18
FaceBook Fans International Breakdown




                    27%
                                              32%




               4%
                4%
                     5%                 13%
                          5%
                                8%




USA         Italy              Mexico          Egypt   Saudi Arabia
Canada      Greece             Others


                                                                      19
Click Thru %


20



15



10



 5



 0
01/2010   02/2010    03/2010       04/2010   05/2010



                                                       20
Paradox



          21
FUTURE CONCERNS



                  22
Audience Expectations



                        23
Interactivity



                24
Platform Evolution



                     25
Thank You



            26

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331 seminar1 duncanmacrae

  • 1. SOCIAL MEDIA STRATEGY NEUROSURGERY® Duncan MacRae • June 2, 2010 • SSP Annual Meeting 1
  • 3. NEUROSURGERY® Official Journal of the Congress of Neurological Surgeons 3
  • 5. Drive traffic to publisher web site 5
  • 8. SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 8
  • 9. SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 9
  • 13. PROCESS 13
  • 14. BLOG POST Concealed Neuroanatomy in Michelangelo’s Seperation of Light From Darkness in the Sistine Chapel Authors: Ian Suk, BSc, BMC; Rafael J. Tamargo, MD, FACS Michelangelo Buonarroti (1475–1564) was a master anatomist as well as an artistic genius. He dissected cadavers numerous times and developed a profound understanding of human anatomy. From 1508 to 1512, Michelangelo painted the ceiling of the Sistine Chapel in Rome. His Sistine Chapel frescoes are considered one of the monumental achievements of Renaissance art. In the winter of 1511, Michelangelo entered the final stages of the Sistine Chapel project and painted 4 frescoes along the longitudinal apex of the vault, which completed a series of 9 central panels depicting scenes from the Book of Genesis. It is reported that Michelangelo concealed an image of the brain in the first of these last 4 panels, namely, the Creation of Adam. Here we present evidence that he concealed another neuronanatomic structure in the final panel of this series, theSeparation of Light From Darkness, specifically a ventral view of the brainstem. The Separation of Light From Darkness is an important panel in the Sistine Chapel iconography because it depicts the beginning of Creation and is located directly above the altar. We propose that Michelangelo, a deeply religious man and an accomplished anatomist, intended to enhance the meaning of this iconographically critical panel and possibly document his anatomic accomplishments by concealing this sophisticated neuroanatomic rendering within the image of God. Keywords: Cadaver dissection, Michelangelo, Neuroanatomy, Sistine Chapel 14
  • 15. 15
  • 16. Journal Content YouTube Channel Blog Post Google FaceBook Yahoo! Reddit Digg Buzz Twitter 16
  • 17. RESULTS 17
  • 18. Facebook Fans Twitter Followers 1500 1125 750 375 0 01/2010 02/2010 03/2010 04/2010 05/2010 18
  • 19. FaceBook Fans International Breakdown 27% 32% 4% 4% 5% 13% 5% 8% USA Italy Mexico Egypt Saudi Arabia Canada Greece Others 19
  • 20. Click Thru % 20 15 10 5 0 01/2010 02/2010 03/2010 04/2010 05/2010 20
  • 21. Paradox 21
  • 26. Thank You 26