Social Media in the Classroom [KL Sept 2010]

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Sunway University College, Tan Sri Jeffrey Cheah Distinguished Lecture Series delivered on September 28, 2010.

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Social Media in the Classroom [KL Sept 2010]

  1. 1. Social Media in the Classroom Potentials and Pitfalls of Graduating Skilled Knowledge Workers Michael Netzley, PhD
  2. 2. How are social technologies impacting university pedagogy?
  3. 3. Sociology, Not Technology Social Media refers to not only the technology but the cultural and behavioral traits of people communicating and sharing with one another. Through social networks, people are listening, sharing, creating, judging, and innovating in ways that reshape relationships (e.g., government to constituents or friend to friend), power bases, financial models, and knowledge.
  4. 4. First Media Age: Greece Greek alphabet and writing led to one of the most productive cultures in all of history
  5. 5. Second Media Age: Print Chinese moveable type in 11th century, and Gutenberg's Press in the 15th century, brought books to the non- elites of society
  6. 6. Third Media Age: Broadcast 20th century broadcasting brought media into homes, and at a low cost, thus increasing demand while decreasing the supply of media channels.
  7. 7. Fourth Media Age: Internet Everyone becomes their own media company because of infrastructure, Internet, digital technology, and interactive easy-to- use sites.
  8. 8. We Live in Networks
  9. 9. “Innumerable confusions and a feeling of despair invariably emerge in periods of great technological and cultural transition.” Marshall McLuhan
  10. 10. Tan Siok Siok: Filmmaker http://www.twittamentary.com/
  11. 11. Twittamentary
  12. 12. Weak Ties: Defined weak ties (acquaintances, not close friends) enable reaching populations and audiences that are not accessible via strong ties.
  13. 13. Crowdsourcing
  14. 14. Solve Problems
  15. 15. Tech Lowers Cost of Making Weak Ties
  16. 16. Expands Your Resource Base
  17. 17. Messages from Peers more Influential
  18. 18. Why Social Media in Education? I assert that social media’s strengths can align beautifully with the aims of higher education, and that as educators we should appropriately leverage upon these strengths in pursuit of participant- centered learning.
  19. 19. A Time for Universities to Lead
  20. 20. Asia Leads the Charge 100% 5% 6% 6% 7% 7% 7% 7% 6% 9% 9% 9% 9% 10% 10% 10% 10% Percentage of Worldwide Online Population 80% 34% 35% 38% 39% 40% 41% 42% 43% 60% 40% 29% 29% 28% 27% 26% 26% 25% 25% 20% 22% 21% 19% 18% 17% 16% 16% 15% 0% 2005 2006 2007 2008 2009 2010 2011 2012 North America Europe Asia, Asia Pacific, and Oceania Latin America and Carribean Middle East and Africa Source: JupiterResearch Worldwide Internet Population Model (3/08) Steven Noble, Senior Analyst, Forrester Research. Presented Ad-Tech, SG
  21. 21. ICT Development Index (2002-07) Economy Rank 2007 IDI 2007 Rank 2002 IDI 2007 Sweden 1 7.50 1 6.05 Korea (Rep.) 2 7.26 3 5.83 Denmark 3 7.22 4 5.78 Hong Kong, 11 6.70 12 5.10 China Japan 12 6.64 18 4.82 Australia 14 6.58 13 5.02 Singapore 15 6.57 16 4.83 Malaysia 52 3.79 50 2.74 Thailand 63 3.44 70 2.17 China 90 3.11 73 1.95
  22. 22. ICT Access Subindex (2002-07) Economy Rank 2007 IDI 2007 Rank 2002 IDI 2007 Sweden 1 8.67 1 7.68 Korea (Rep.) 14 7.48 9 6.82 Denmark 8 8.33 2 7.47 Hong Kong, 3 8.53 7 6.86 China Japan 27 6.89 20 5.93 Australia 19 7.24 19 5.97 Singapore 11 8.06 13 6.54 Malaysia 60 4.14 52 2.73 Thailand 63 3.99 81 1.74 China 64 3.87 71 1.95
  23. 23. ICT Use Subindex (2002-07) Economy Rank 2007 IDI 2007 Rank 2002 IDI 2007 Sweden 3 5.48 3 2.89 Korea (Rep.) 1 5.85 1 3.21 Denmark 7 5.10 6 2.60 Hong Kong, 13 4.64 7 2.45 China Japan 4 5.41 18 1.96 Australia 12 4.68 15 2.00 Singapore 10 4.83 14 2.01 Malaysia 40 2.26 27 1.09 Thailand 73 0.78 63 0.26 China 71 0.81 74 0.17
  24. 24. ICT Skills Subindex (2002-07) Economy Rank 2007 IDI 2007 Rank 2002 IDI 2007 Sweden 9 9.17 3 9.14 Korea (Rep.) 3 9.63 6 9.07 Denmark 5 9.26 9 8.74 Hong Kong, 62 7.16 65 6.85 China Japan 26 8.60 28 8.31 Australia 13 9.05 2 9.17 Singapore 66 7.07 56 7.02 Malaysia 96 6.15 86 6.07 Thailand 50 7.65 67 6.83 China 94 6.21 99 5.53
  25. 25. Supply & Demand Reversed
  26. 26. Democratizes Media
  27. 27. Relatively More Diffused Channels
  28. 28. User-Generated Content
  29. 29. Prosumer
  30. 30. Transfer of Power
  31. 31. Changing Stakeholder Expectations • Transparency • No corporate speak • Listen, respond, and engage • Your statements must be checked and tested
  32. 32. Used for Good or Ill
  33. 33. Traditional v. Digital Literacy Uncertainty Overload Insufficient or Masses of data at missing the push of a button information
  34. 34. Four Stories
  35. 35. Innovation
  36. 36. Twitter in the Classroom
  37. 37. Increased Participation
  38. 38. Memory
  39. 39. Feedback to Faculty
  40. 40. Peer to Peer Support
  41. 41. Harvard MBAs on Classroom Tech
  42. 42. Multi- tasking Problem
  43. 43. Distractions
  44. 44. Responsibility Rests with Learners
  45. 45. Sometimes We Excel!
  46. 46. Wikitext
  47. 47. Learning within Public Network
  48. 48. Opportunity of Strong and Weak Ties
  49. 49. Where is the Safe Space to Learn?
  50. 50. ``If you don't like change, you're going to like irrelevance even less'‘ - Gen.Eric Shinseki Hat tip to Mitch Joel
  51. 51. Leverage and Efficiency
  52. 52. Twitter & Queenstown
  53. 53. “The most valuable asset of a 21st century institution, whether business or nonbusiness, will be its knowledge workers and productivity.” - Peter Drucker
  54. 54. Lenovo’s Mary Ma on Education Regarding the acquisition and integration of IBM, Mary Ma noted how education socialized employees in ways that impacted their job performance for decades. Passive education translated into passive workplace tendencies, and opportunities to improve the M&A process were missed when initiative was not taken. McKinsey Interview Here
  55. 55. Social Media in Education! Social media’s strengths can advance the educational interests of various stakeholders. As educators we should appropriately leverage upon these media in pursuit of participant-centered learning and more productive knowledge workers.
  56. 56. My Business Card

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