Samah Razor Blade Industries produced Balaka Shaving Blades. But for their wrong decision, the company got out of the market

1. Course Code: MKT-5135
Course Teacher:
Prof. Dr. Mohammad Salek

2.  Established in 1966
 First razor blade “Balaka” manufacturer
 Monopolistic manufacturer until 1976
 Cheaper than imported razor blades
 Users from lower class & lower middle class
 Introduced “Balaka Super” in 1985

3. Improving quality a bit
Increasing price than Balaka
Targeting upper middle class users
Discontinuing sales of Balaka
Dramatically failing market

4. 1
• Higher price than Balaka
2
• Change of target customer
3
• Product name selection
4
• Low ranged market survey
5
• Wrong market idea
6
• Stronger competitors

5. Recommendations for marketing B/S
Not banning Balaka out from market
Not neglecting lower class users
Selecting a different name
Analyzing competitor’s prices
Surveying in the rural areas
Not underestimating competitors