SEO Audit and Strategy Report of Tridenthotels.com

1. SEO Audit and Strategy
Report of
Tridenthotels.com

2. Overview
URL - http://www.tridenthotels.com
Page Rank – 5
DA – 51
PA – 59
Section 1 / Audit - On Page, Off Page and Technical Parameters
Section 2 / Strategy – Work plan

3. Section 1/Audit - On Page
• Website navigation analysis - Fine (Already optimized)
• Website structure analysis – Fine (Already optimized)
• Content requirement analysis - Need to be optimization (Lack of
content, copied content, website content not updated)
• Meta tags analysis - Need to be optimization (Keyword stuffing,
copied meta)
• GA code analysis - Fine (GA code integrated)
• 404 Page analysis - Fine (Already optimized)
• H tags analysis - Need to be optimization (H tags missing,
overuses)
• URL optimization analysis - Need to be optimization
• Website load time optimization analysis - Need to be
optimization (Having heavy images and sliders on the page)

4. • Site map analysis - Fine (Already optimized)
• Google webmaster code analysis - Fine (Webmaster code
integrated)
•Structured data analysis - Need to be optimization (Structured
data code not found)
• Other aspects analysis - Need to be optimization (Blog not
found, Social media widgets not integrated)
• Mobile site compatibility Analysis - Fine (Responsive design)

5. URL Based On Page Audit -
1. Home Page –
 http://www.tridenthotels.com
- Lack of content (Add content to the page)
- Out bound links found in footer, ie;
http://www.xe.com,http://www.oberoigroupconnections.com,
http://www.oberoigroup.com/careers, causes increase bounce rate
(Work on new utility, pages for these sections)
- Improve Meta title, desc, keyword (Keyword stuffing)
- Heading tags missing/overuses (H1 not found, H2 tag over uses)
- Alt tag (Img) missing (Add alt tag to all Images
- Improve page load time (71 – Desktop/58 - Mobile) (Compress
the size of slider & Images)

6. 2. Find Your Hotel –
http://www.tridenthotels.com/hotels-in-agra
- Improve URL structure (http://www.tridenthotels.com/hotels-in-
agra should be like http://www.tridenthotels.com/agra & in the
same way for Inner pages, ie; rooms, dinning, offers & other
pages)
- Copied content on the page(Remove copied content)
- Heading tags missing/over uses (H1 tag not found)
- Alt tag (Img) missing (Add alt tag to all images)
-Improve page load time (Compress the size of slider & Images)

7. • All other pages under http://www.tridenthotels.com/hotels-in-
agra, ie; rooms & suites, dining, special offers, meeting and
events, wellness and recreation, kids club, gallery having same on
page Issues (url structure, meta duplicacy, H1 tag not found, alt
tag missing, more page load time, copied content).
• In the same way Other pages under Find Your Hotel , ie;
Bhubaneswar, Chennai, Gurgaon, Hyderabad, Jaiur, Mumbai -
Bandra Kurla, Mumbai - Nariman Point, Udaipur and well
respective sub pages rooms & suites, dining, special offers,
meeting and eventts, wellness and recreation, kids club, gallery
having same on page Issues.
• We have to apply same on these pages as applied on
http://www.tridenthotels.com/hotels-in-agra.

8. 3. Dinning –
http://www.tridenthotels.com/dining
- Improve Meta title, desc, keyword (keyword stuffing, duplicate
meta)
- Heading tags missing/over uses (H1 tag not found)
- Alt tag (Img) missing (Add alt tag to all images)
-Improve page load time (Compress the size of slider & Images)

9. 4. Meetings and Events –
http://www.tridenthotels.com/meetings-conferences
- Copied content on the page(Remove copied content)
- Improve Meta title, desc, keyword (keyword stuffing, duplicate
meta)
- Heading tags missing/over uses (H1 tag not found)
- Alt tag (Img) missing (Add alt tag to all images)
-Improve page load time (Compress the size of slider & Images)

10. 5. Special Offers –
http://www.tridenthotels.com/offers
- Lack of content (add content to the page)
- Improve Meta title, desc, keyword (keyword stuffing, duplicate
meta)
- Heading tags missing/over uses (H1 tag not found)
- Alt tag (Img) missing (Add alt tag to all images)
- Improve page load time (Compress the size of slider & Images)

11. 6. Trident Privilege -–
http://www.tridenthotels.com/trident-privilege
- Improve Meta title, desc, keyword (keyword stuffing, duplicate
meta)
- Heading tags missing/over uses (H1 tag not found)
- Alt tag (Img) missing (Add alt tag to all images)
- Improve page load time (Compress the size of slider & Images)

12. 7. About Us –
http://www.tridenthotels.com/about-us
- Copied content on the page(Remove copied content)
- Improve Meta title, desc, keyword (keyword stuffing, duplicate
meta)
- Heading tags missing/over uses (H1 tag not found)
- Alt tag (Img) missing (Add alt tag to all images)
- Improve page load time (Compress the size of slider &
Images)

13. 7. About Us –
http://www.tridenthotels.com/about-us
- Copied content on the page(Remove copied content)
- Improve Meta title, desc, keyword (keyword stuffing, duplicate
meta)
- Heading tags missing/over uses (H1 tag not found)
- Alt tag (Img) missing (Add alt tag to all images)
- Improve page load time (Compress the size of slider &
Images)

14. Section 1/Audit - Off Page
• Back links – Total back link 2912 (Need to be Crete more
authorized niche based back links)
• Competitors back link analysis –
- http://www.tajhotels.com – 203498
- http://www.itchotels.in/ - 8864
- http://www.marriott.com - 191808

15. Section 2/ Strategy
• Work on on page suggestions, ie;
Content optimization
 Meta optimization
 H tag optimization
 Alt tag optimization
 Reduce website page load time
 URL optimization
 Structure data optimization
 Add social media widgets on every web page
 Add blog to website
 Add content feed on every static web page
 Add new utilities like currency converter, world clock

16. • Work on off page activities;
Create niche based links
 Article submission
 Blog submission (Promotional/Non promotional)
 Document/.ppt submission
 Press release submission
 Info graphics submissions
 Profile creatations
 Business listing
 Social submissions
 Classifieds submissions

17. Submitted by –
Saurav Kumar
+91-8826218666
Submitted to –
Interactive Avenu
Gurgaon