sales promotion and its techniques

1. MARKETING
MANAGEMENT

2. PROMOTION MIX

3. SALES PROMOTION AND
ITS TECHNIQUES

4. SALES
PROMOTION
REBATE
DISCOUNT
REFUNDS
PREMIUM
QUALITY
DEALS
SAMPLES
PACKAGED
PREMIUM
CONTAINER
PREMIUMS
SCRATCH
AND WIN
CONTESTS
Sales Promotion and its techniques

5.  Rebate
• The technique of selling some products at a price
less than the original price.
Sales Promotion and its techniques

6.  Discount
• Offering a certain percentage of price as discount.
Sales Promotion and its techniques

7.  Refunds
• Refunding a part of price paid by customers on
some proof of purchase.
Sales Promotion and its techniques

8.  Premium
• Offering an article of relatively low price as free
with the original product offered for sale.
Sales Promotion and its techniques

9.  Quality deals
 Samples
Sales Promotion and its techniques

10.  Packaged Premium
 Container Premiums
Sales Promotion and its techniques

11.  Scratch and win
 Contests
Sales Promotion and its techniques

12.  Question answer session
• What is sales promotion?
• What are the different techniques of sales promotion?
• What is the difference between Rebate & Discount?
 Assignment
• Collect pictures for different sales promotion techniques
from news papers and magazines and present it in a
chart
Sales Promotion and its techniques