leadership

1. Professor Jean-François Manzoni Gaidar Forum, January 16, 2018
2018 Gaidar Forum
Moscow, January 6
Dr. Jean-François Manzoni
President and Nestlé Chaired Professor
IMD (Lausanne and Singapore)
+41 79 596 7904 Jean-francois.manzoni@imd.org
Business School Model for 21st
Century Leaders

2. Professor Jean-François Manzoni Gaidar Forum, January 16, 2018
International Institute for Management
Development (IMD)
 Independent Business School
 Strong historical connections to practice
 Portfolio of activities: Degree 15-20%, Non-degree 80%
 Resolutely international focus

3. Professor Jean-François Manzoni Gaidar Forum, January 16, 2018
Independent Business School
 Disadvantages
• “Infrastructure costs” borne
100% by business school
• Revenues typically
 more volatile
 more programme-driven
=> Funding of R&D?
• No natural/internal partners
in relevant complementary
disciplines
 Advantages
• Total focus on what is good
for the business school!
 Facilities, hiring and
promotion, compensation…
 Faster and more independent
decision making
• Culture: connection with
reality & relevance are
mandatory
• Large number of potential
external partners

4. Professor Jean-François Manzoni Gaidar Forum, January 16, 2018
Positive developments over the last 10-
20 years
 World has become more VUCA
 Executives need updating and stimulation
 Organisations need help!
 Huge growth in market for lifelong learning and OD!
 Technology has become an extraordinary enabler

5. Professor Jean-François Manzoni Gaidar Forum, January 16, 2018
1. Competition has increased dramatically!
a. International schools
b. “Local” schools
c. Corporate Universities
d. Technology-based providers
e. Conferences, support-networking groups…
f. Professional service firms (three types)
Challenging developments over the last
10-20 years

6. Professor Jean-François Manzoni Gaidar Forum, January 16, 2018
2. Clients becoming ever more demanding!
• Individuals
 under huge time pressure
 growing demands
o relevance
o engagement
o “entertainment”
• Organisations
 differentiate increasingly well various objectives of
“development activities”
 expect from us sustainable behavioural improvement
Challenging developments over the last
10-20 years

7. Professor Jean-François Manzoni Gaidar Forum, January 16, 2018
3. Growing importance of Brand
• Ubiquitous rankings…
• Clients overwhelmed with information and proposals
Challenging developments over the last
10-20 years

8. Professor Jean-François Manzoni Gaidar Forum, January 16, 2018
 Be rigorously strategically-focused!
Business schools will have to…

9. Professor Jean-François Manzoni Gaidar Forum, January 16, 2018
IMD Brand positioning: Real Learning, Real Impact
Individual
impact
Organisational
impact
Transformation Journeys
We strive for impact in
all our programmes
1. Individual implemen-
tation of insights
2. Large scale of
deployment

10. Professor Jean-François Manzoni Gaidar Forum, January 16, 2018
Thought Leadership
Pedagogical
processes &
interaction tools
REAL
IMPACT
10
•Rigorous
•Relevant
•Insightful
•Actionable
Our execution model

11. Professor Jean-François Manzoni Gaidar Forum, January 16, 2018
Thank you
and
best wishes
of success!