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In week 2,3 and 4 we will look at travel trade from the perspective of different channel members
(suppliers, intermediaries and retailers). Due Nov. 15 th will be the Supplier Presentation Due Nov.
22 nd will be the Intermediary Presentation Due Nov 29.th will be the Retailer Presentation How
do the following work for each channel member: 1. Company Profiles- High Level Details: Name,
size, location, year of operation, etc. Any other Interesting thing you found out about this
company? 2. How they build and sell their info- USP (what are their unique selling propositions) 3.
How they price and profit-Who do they BUY FROM? Who do they SERVE: Target Markets ("a
particular group of consumers at which a product or service is aimed"), Who do they SELL TO:
Customers (who directly buys their products), How do they make money? How is their business
changing? 4. How they present and pitch.

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In week 23 and 4 we will look at travel trade from the pers.pdf

  • 1. In week 2,3 and 4 we will look at travel trade from the perspective of different channel members (suppliers, intermediaries and retailers). Due Nov. 15 th will be the Supplier Presentation Due Nov. 22 nd will be the Intermediary Presentation Due Nov 29.th will be the Retailer Presentation How do the following work for each channel member: 1. Company Profiles- High Level Details: Name, size, location, year of operation, etc. Any other Interesting thing you found out about this company? 2. How they build and sell their info- USP (what are their unique selling propositions) 3. How they price and profit-Who do they BUY FROM? Who do they SERVE: Target Markets ("a particular group of consumers at which a product or service is aimed"), Who do they SELL TO: Customers (who directly buys their products), How do they make money? How is their business changing? 4. How they present and pitch.