Keynote presentation delivered at the BA Summit 2016 in Johannesburg, SA

1. BA Summit - 2016
Octo-agent
[008]
The bulletproof BA

2. the bulletproof BA is someone who …
• moves very fast
• is capable of resisting misguided direction
and/or instruction
• absorbs and adapts to change

3. 008
Bulletproof BA
008
Bulletproof BA

4. Agenda
• LANDSCAPE
• VALUE PROPOSITION
• [RADICAL] CONCEPTS
• PREPARING FOR WHAT COMES NEXT
008
Bulletproof BA

5. Agenda
• LANDSCAPE
• Profession / Knowledge economy
• BA in SA
• VALUE PROPOSITION
• [RADICAL] CONCEPTS
• PREPARING FOR WHAT COMES NEXT
008
Bulletproof BA

6. LANDSCAPE
• Profession / Knowledge economy
008
Bulletproof BA
TRACTION
EXPANSION
RECOGNITION

7. LANDSCAPE
• BA in SA
008
Bulletproof BA
With special thanks to Joe Newbert and Inter-View for the insights & stats
Top Reason for project failure
“lack of initial business analysis”
Most projects are 6 – 12 months
in duration
Centralised within IT (31%) or
independent across business (31%)

8. LANDSCAPE
• BA in SA
008
Bulletproof BA
With special thanks to Joe Newbert and Inter-View for the insights & stats
Age
Work
Tools
• Between 25 and 44
• 84% permanent
• 14% self employed /
contract
• 2% fixed term
• MS Office
• Visio

9. Agenda
• LANDSCAPE
• VALUE PROPOSITION
• [RADICAL] CONCEPTS
• PREPARING FOR WHAT COMES NEXT
008
Bulletproof BA

10. VALUE PROPOSITION
• Understanding drivers, problems &
opportunities
• Measurement
• Requirements custodianship
• Resource stewardship
008
Bulletproof BA

11. Agenda
• LANDSCAPE
• VALUE PROPOSITION
• [RADICAL] CONCEPTS
• CVOs
• Reward structures
• Agents of change
• PREPARING FOR WHAT COMES NEXT
008
Bulletproof BA

12. [RADICAL] CONCEPTS
• Chief Value Officers
008
Bulletproof BA

13. [RADICAL] CONCEPTS
• Reward structures
• BA’s vs BOTS
• Challenging the status quo
• Making mistakes
008
Bulletproof BA
• Revenue
• Benefits
• Reputation
• Costs
• Risks

14. [RADICAL] CONCEPTS
• Agents of change
008
Bulletproof BA

15. Agenda
• LANDSCAPE
• VALUE PROPOSITION
• [RADICAL] CONCEPTS
• PREPARING FOR WHAT COMES NEXT
• Grow your toolbox
• Upgrade your BA DNA
008
Bulletproof BA

16. • PREPARING FOR WHAT COMES NEXT
• Grow your toolbox
008
Bulletproof BA
Ask questionsListen
Build
Relationships

17. • PREPARING FOR WHAT COMES NEXT
• Grow your toolbox
008
Bulletproof BA
Think!OvercomeLead

18. • PREPARING FOR WHAT COMES NEXT
• Upgrade your BA DNA
008
Bulletproof BA
DNA
think
listen
learn
adapt
BA
DNA

19. Beneath this mask there is more than
flesh
Beneath this
mask there is
an idea
And ideas are bulletproof

20. The Wisdom of YODA
• “You must unlearn what you have
learned.”
• “If no mistake have you made, yet losing
you are, a different game you should
play.”
• “Difficult to see. Always in motion is the
future.”

21. IF:
ABCDEFGHIJKLMNOPQRSTYUVWXYZ =
1234567891011121314151617181920212223242526
Then:
H-A-R-D-W-0-R-K =
8+1+18+4+23+15+18 + 11 =98%
and
K-N-O-W-L-E-D-G-E =
11+14+15+23+12+12+12+5+4+7+5 = 96%
but
A-T-T-I-T-U-D-E =
1+20+20+9+20+21+4+5 = 100%

22. Bulletproof BA’s Creed
• You can do whatever you want, and you
don’t have to do anything
• Do the best you can with the tools that
you have, in the circumstances in which
you find yourselves
• Build credibility through co-created value
delivered consistently (Adrian Read)
008
Bulletproof BA
Maintain a spirit of agility, flexibility & innovation

23. Bulletproof BA’s Creed
• Understanding first, solutions later!
• Because we can, doesn’t mean we must
• Activity does not equal productivity
• Allergic to
– Work for work’s sake
– Waste
– Ass-umptions
008
Bulletproof BA
Get out of bed to make it better

24. the bulletproof BA is someone who …
moves fast
resists
misguided
direction
absorbs and adapts to change

25. @Bulletproof_BAThank you alex@fti.co.za
KEEP
CALM
AND
FOCUS ON
BEING BULLETPROOF