How to apply the Pareto 80/20 heuristic to hack your life in an age of distraction

Avi Solomon
Avi SolomonTechnical Patent Writer at Outbrain
Avi Solomon
@avisolo	
  
How	
  to	
  apply	
  the	
  Pareto	
  
80/20	
  heuris5c	
  to	
  hack	
  
your	
  life	
  in	
  an	
  age	
  of	
  
distrac5on	
  
Why?	
  
• Doing	
  the	
  right	
  thing	
  (at	
  any	
  level	
  of	
  skill)	
  
is	
  be7er	
  than	
  doing	
  the	
  wrong	
  thing	
  well.	
  
• But	
  how	
  do	
  you	
  know	
  you	
  are	
  doing	
  the	
  
right	
  thing	
  for	
  you?	
  
• The	
  Pareto	
  80/20	
  “principle”	
  is	
  a	
  heurisGc	
  
rule	
  of	
  thumb	
  that	
  can	
  help	
  ID	
  the	
  “right”	
  
thing	
  for	
  you	
  to	
  do.	
  
Pareto	
  Principle	
  
80%	
  (or	
  more)	
  of	
  the	
  results	
  
come	
  from	
  20%	
  (or	
  less)	
  of	
  the	
  
causes	
  
•  Vital	
  Few	
  vs.	
  Trivial/Useful	
  Many	
  
•  InnovaGon	
  (Science)	
  vs.	
  ExecuGon	
  (Art)	
  
•  Both	
  are	
  necessary,	
  but	
  we	
  have	
  a	
  tendency	
  to	
  overvalue	
  the	
  
urgent	
  over	
  the	
  important.	
  
•  Fractality	
  of	
  the	
  principle.	
  
Examples	
  
•  20%	
  of	
  clients	
  provide	
  80%	
  of	
  the	
  profit	
  
(cherish	
  them	
  –	
  geVng	
  new	
  clients	
  is	
  hard)	
  
•  20%	
  of	
  clients	
  make	
  80%	
  of	
  the	
  trouble	
  (these	
  
are	
  usually	
  not	
  the	
  profitable	
  20%	
  -­‐	
  fire	
  them!)	
  
•  20%	
  of	
  soluGons	
  provide	
  80%	
  of	
  the	
  results	
  
•  20%	
  of	
  product	
  features/apps	
  get	
  used	
  80%	
  of	
  
the	
  Gme	
  
•  20%	
  of	
  your	
  Gme	
  supplies	
  80%	
  of	
  your	
  
producGvity	
  
	
  
Personal	
  Pareto	
  Analysis	
  
via	
  Richard	
  Koch	
  
80%	
  of	
  your	
  Happiness	
  
happened	
  in	
  20%	
  of	
  your	
  Time	
  
	
  
80%	
  of	
  your	
  Achievements	
  
came	
  from	
  20%	
  of	
  your	
  Ac5ons	
  
Personal	
  Pareto	
  Analysis	
  
via	
  Richard	
  Koch	
  
• Capture	
  your	
  Happiness	
  &	
  Achievement	
  
Islands	
  (and	
  also	
  your	
  desert	
  islands	
  
when	
  you	
  were	
  unhappy	
  &	
  stagnant)	
  
• Find	
  emergent	
  paDerns	
  and	
  themes	
  
among	
  the	
  posi5ve	
  islands	
  and	
  focus	
  on	
  
crea5ng	
  more	
  experiences	
  like	
  them	
  
• Eliminate,	
  Reduce	
  or	
  Outsource	
  the	
  
negaGve	
  desert	
  islands	
  and	
  associated	
  
themes	
  
My	
  Happiness/Achievement	
  Islands	
  
Happiness	
  
Person/Activity/Place	
  
Achievement	
  
Person/Activity/Place	
  
	
  
My	
  UnHappiness/StagnaGon	
  Islands	
  
Unhappiness	
  
Person/Activity/Place	
  
Stagnation	
  
Person/Activity/Place	
  
	
  
Tips	
  
• Have	
  a	
  maximum	
  of	
  five	
  diverse	
  80/20	
  
goals	
  as	
  your	
  personal	
  lighthouse	
  
• Periodic	
  Focus:	
  Is	
  this	
  helping	
  me	
  achieve	
  
my	
  core	
  5	
  goals?	
  If	
  not	
  drop	
  it	
  or	
  
outsource	
  
• Remember	
  fractality	
  of	
  the	
  80/20	
  
principle:	
  works	
  at	
  every	
  level	
  
1 of 9

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How to apply the Pareto 80/20 heuristic to hack your life in an age of distraction

  • 1. Avi Solomon @avisolo   How  to  apply  the  Pareto   80/20  heuris5c  to  hack   your  life  in  an  age  of   distrac5on  
  • 2. Why?   • Doing  the  right  thing  (at  any  level  of  skill)   is  be7er  than  doing  the  wrong  thing  well.   • But  how  do  you  know  you  are  doing  the   right  thing  for  you?   • The  Pareto  80/20  “principle”  is  a  heurisGc   rule  of  thumb  that  can  help  ID  the  “right”   thing  for  you  to  do.  
  • 3. Pareto  Principle   80%  (or  more)  of  the  results   come  from  20%  (or  less)  of  the   causes   •  Vital  Few  vs.  Trivial/Useful  Many   •  InnovaGon  (Science)  vs.  ExecuGon  (Art)   •  Both  are  necessary,  but  we  have  a  tendency  to  overvalue  the   urgent  over  the  important.   •  Fractality  of  the  principle.  
  • 4. Examples   •  20%  of  clients  provide  80%  of  the  profit   (cherish  them  –  geVng  new  clients  is  hard)   •  20%  of  clients  make  80%  of  the  trouble  (these   are  usually  not  the  profitable  20%  -­‐  fire  them!)   •  20%  of  soluGons  provide  80%  of  the  results   •  20%  of  product  features/apps  get  used  80%  of   the  Gme   •  20%  of  your  Gme  supplies  80%  of  your   producGvity    
  • 5. Personal  Pareto  Analysis   via  Richard  Koch   80%  of  your  Happiness   happened  in  20%  of  your  Time     80%  of  your  Achievements   came  from  20%  of  your  Ac5ons  
  • 6. Personal  Pareto  Analysis   via  Richard  Koch   • Capture  your  Happiness  &  Achievement   Islands  (and  also  your  desert  islands   when  you  were  unhappy  &  stagnant)   • Find  emergent  paDerns  and  themes   among  the  posi5ve  islands  and  focus  on   crea5ng  more  experiences  like  them   • Eliminate,  Reduce  or  Outsource  the   negaGve  desert  islands  and  associated   themes  
  • 7. My  Happiness/Achievement  Islands   Happiness   Person/Activity/Place   Achievement   Person/Activity/Place    
  • 8. My  UnHappiness/StagnaGon  Islands   Unhappiness   Person/Activity/Place   Stagnation   Person/Activity/Place    
  • 9. Tips   • Have  a  maximum  of  five  diverse  80/20   goals  as  your  personal  lighthouse   • Periodic  Focus:  Is  this  helping  me  achieve   my  core  5  goals?  If  not  drop  it  or   outsource   • Remember  fractality  of  the  80/20   principle:  works  at  every  level