10th edition of the wildly popular automotive telematch around Singapore

1. 24 . 08 . 19 (SAT) | 9AM - 6PM
Updated as at 15.02.19
10th Edition . 10 Hours . 10 Junctions . 100 Cars

2. AN
AUTOMOTIVE
AMAZING
RACE!

3. WHAT IS TOTM?
TORQUE ON THE MOVE (TOTM)
Singapore’s favourite automotive telematch
https://www.torque.com.sg/features/torque-on-the-move-2018-is-singapores-most-exciting-automotive-telematch/

4. EVENT DETAILS
DATE : 24 August 2019 (Saturday)
TIME : 9am – 6pm (9 hours. The 10th hour will be conducted before the event day.)
PROGRAMME : 9am →Registration
10am – 4pm →Flag-off & Challenges
4pm – 6pm →Return to End Point / Refreshments & Prize Presentation
FORMAT : 10 Torque Junctions, 10 Bonus Challenges
NO OF PAX : Approximately 200 participants (100 teams, 2 pax per team)
(There may be slight changes to the event details upon finalization of event operation)

5. ENGAGE
WITH YOUR
TARGET
AUDIENCE

6. TORQUE’S READERS
They are car enthusiasts and interested in expressing their
individuality through the cars they drive. They are always on
the lookout for promotional opportunities but do not mind
paying more for quality goods.
Through Torque, they keep themselves up to speed on all
things automotive in Singapore.
AGE RANGE: 20s to 40s
GENDER : Over 80% male
EDUCATION/PROFESSION:
80% are tertiary-educated & PMEBs
MEDIAN PERSONAL INCOME :
Over $6,600/month (vs national
median $2,866)
MARITAL STATUS: 80% are married
10,000
Print Readership
(Source: Nielen Media Index 2017)
107,000
360 Readership
(Readership for print & digital edition
+ website +EDM)

7. WHAT IS TOTM ABOUT?
TORQUE JUNCTIONS
BONUS CHALLENGES
TEAMS OF
TWO
drive around the
island on event day
Decipher clues &
solve puzzles to complete
PRIZES FOR TOP TEAMS
REFRESHMENTS
ACTIVITIES
Return to end point
&

8. TOTM COMPONENTS
TORQUE JUNCTIONS
Teams are given clues to locate the junctions and they can
choose to go in any sequence within the stipulated time frame.
Teams will have to complete the appointed tasks at each
sponsor’s junction to gain points. The junction can be the
sponsor’s showroom or retail store.
BONUS CHALLENGES
Bonus challenges are designed as optional challenges on event
day for teams to locate and take on for additional points. They
are to snap a picture of the venue or item and to send these
photos back to Torque for scoring purposes. Bonus Challenge:
Snap a selfie with
a trishaw uncle!
Torque Junctions

9. To celebrate our 10th edition of TOTM, participants and sponsors alike can look forward to an
exciting MEGA EVENT this year:
WHAT’S NEW THIS YEAR?
10TH EDITION
10 HOURS . 10 JUNCTIONS . 100 CARS
10HOURS Extended time (6 hours instead of 4) at your Torque Junction for
maximum engagement with participants.
2 Junctions (instead of 1) for Presenter. Official sponsors may top-up
to have a 2nd Junction.
Wider reach to 200 participants (instead of 120 pax).
10JUNCTIONS
100CARS
MORE OPPORTUNITIES FOR SPONSORS:

10. EXPERIENCE
THE EVENT

11. ENGAGEMENT OPPORTUNITIES
What can you gain from TOTM?
with 200 participants through customised challenges, games and activities designed specifically to
suit your objectives, at your:
✓ Torque Junction
✓ Bonus Challenge
✓ End Point Booth
• Product knowledge is required to complete the challenges. Participants may be given your
product brochures beforehand, or a hint to view your website / video, to learn about your
product.
• Get participants to visit your latest showroom or retail store as a Torque Junction or Bonus
Challenge location for awareness and increased footfall.
A. On-site & In-depth Interaction

12. Sponsor Torque Junction Bonus Challenges End Point
Automotive Tag correct car features to
different parts of car
Spot and shoot a specific
car model on the road
Car display and demo of park assist
system
Timepiece Use watch’s functions to seek
‘treasure’ in store.
Find and shoot outdoor
branding poster with
location clue
Timepiece showcase and
basketball hoops (brand related to
basketball)
Tyre Bowling game using tyres,
incorporating product quiz
Spot the difference in tyre
tread
Photowall made of tyres.
Participants who post their photos
and tag sponsor get a gift.
EXAMPLES OF SPONSORS’ ENGAGEMENT

13. Sponsor Torque Junction Bonus Challenges End Point
Retail Mall Visit the mall and complete a
puzzle (eg. Find the location of
the shops on the clue card)
Take a wefie at the mall
with a specific
structure/shop/mall logo
etc
Membership or Mall App sign ups.
Open up to tenants to take booth
and offer promotions or product
awareness.
Insurance First aid/cpr challenge.
Fixing a car lego.
Spot their roadshow and
take a selfie
Fringe activities that include
product knowledge or awareness
and give away premiums for
participation
FMCG Visit their outlet and play a
guessing game that describe
their product (eg. The Pyramid
Game)
Spot the brand truck and
take a selfie or watch a
video and answer a
question of the product.
Product sampling or new product
launches promotions
EXAMPLES OF SPONSORS’ ENGAGEMENT

14. Torque Junction
Product Trial
Torque Junction
Product Interaction
End point booth
Bonus Challenge with
Social Media
Engagement
End point activity
EXAMPLES OF SPONSORS’ ENGAGEMENT
Sponsors logos on
participants’ cars
Torque Junction
Product Knowledge

15. ENGAGEMENT OPPORTUNITIES
What can you gain from TOTM?
to your target consumers – 107,000 Torque readers and beyond, with our extensive publicity and
editorial coverage:
✓ TOTM event publicity
✓ Post-event editorial coverage
✓ Dedicated in-mag advertorial in our special TOTM feature
• Over multiple platforms: print, tablet, website, social media and more.
B. Brand Exposure

16. MEDIA EXPOSURE OVERVIEW
REACHING OUT TO
107,000 AUDIENCE via 360 ENGAGEMENT
(Print, Digital, Online, Social Media, On ground etc)
MAY JUN JUL AUG SEP OCT NOV DEC ‘19
Pre-publicity
Post Event Coverage
(Online)
Post Event Publicity
(Print)
Event
Media Entitlement Utilisation
Across up to 7 months of MEDIA EXPOSURE

17. EXAMPLES OF PRE-EVENT COVERAGE
OTHER
MAGAZINES
NEWSPAPER
(TNP, BH, ST, ZB)
PRINT
TORQUE IN-BOOK

18. EDMS TO SPH MAGAZINES
NETWORK
E-NEWSLETTERS
EXAMPLES OF PRE-EVENT COVERAGE
DIGITAL
EVENT
WEBSITE

19. BANNER UNITS
ON MULTIPLE PLATFORMS
EXAMPLES OF PRE-EVENT COVERAGE
FACEBOOK
POSTS
DIGITAL

20. EXAMPLES OF POST-EVENT COVERAGE
TORQUE IN-BOOK
PRINT & ONLINE
IN-MAG ADVERTORIAL
FOR SPONSORS

21. EXAMPLES OF POST-EVENT COVERAGE
PRINT & ONLINE
ONLINE NEWS NEWSPAPERS
(PRINT & ONLINE)

22. GETTING
ON BOARD

23. OUR PAST SPONSORS
PRESENTER
OFFICIAL SPONSORS

24. SPONSORSHIP PACKAGES OVERVIEW
INVESTMENT starts from $8,000 ONLY!
OFFICIAL SPONSOR
PRESENTER
PARTNER
Enjoy entitlements worth:
$80,500
$60,000
$35,000
Drop us a note at magadpromo@sph.com.sg to find out more!

25. WE LOOK FORWARD TO HAVING YOU ON BOARD WITH US!
Confirmation of participation: Mid April 2019