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OvercomingOvercoming
EverydayEveryday
ImpossibilitiesImpossibilities
No “I” In
Market Diversity
Half of children under 5 are ethnic.
By 2019 half of children under 18 will be ethnic.
Source: NBC Nesws, US Census,
“More so than ever, we need to recognize the
importance of young minorities for the growth
and vitality of our labour force and economy.“
-William H Fey, Demographer - Bookings Institute
Notable Quotes::
The Only Tribe That Matters Is
The One Built On Merit.
Meritocracy
SpeedSpeed OfOf
TechnologyTechnology
Organizations diffusion of Innovation and acceptance of change:
• Lack of leadership/support for innovation
• Comfort level – effect of disruption
• Time to make changes and adjust
• Understanding of and ability to implement
• Social implications – changes in collaboration communication styles
• Current processes or procedures
• Budgetary priorities
• Difficulty/availability/time for training
• Resistance to learning new technology
• Work stress/overload
• Cost
• Proof of value
• Reliability – will it continue to provide value
• User acceptance
• Performance
51% 49%
Smartphone
Audience
Social Landscape
72% 1919%%1919%%
22%%22%%
3535%%3535%%
4343%%4343%%
1313%%1313%%1313%%1313%% 2121%%2121%%
5252%%5252%%
Social @ PlaySocial @ Play
99%%99%%
44%%44%% 1111%%1111%%
7676%%7676%%
Social @ WorkSocial @ Work
22%%22%%
Introduction
Growth
Maturity
Decline
Development
SalesRevenue
0
+
Product/Service Life Cycles
PoliticalPolitical
ManeuManeuveringvering
Accelerators (+’s)
Things that are working well
Ranking
(1 low – 10
hi)
Resistors (∆’s)
Things that need to change
Ranking
(1 low – 10
hi)
• Ipso lorum 8 • Ipso lorum 8
Force Field Analysis
• This is a placeholder text.
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own information. This text
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a placeholder.
Constituents Map
(Group Exercise)
What activities do we do that are essential to future success?
• Group activities into common categories these become “success factors”
Category A Category B Category C Category D
Critical Success Factors
Business Success Factors
Critical Success
Factor A
Critical Success
Factor B
Critical Success
Factor C
Critical Success
Factor D
Critical Success
Factor E
This is a placeholder text.
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own information. This text
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placeholder.
- Sales
- Marketing
- Finance
- Customer Service
Change Acceleration Profile
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placeholder text.
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with your own
information. This
text
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how your text will
look like. Type
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this is only a
placeholder.
Stakeholde
r
Strongly
Against
Moderately
Against
Neutral Moderately
Agree
Strongly
Agree
Stakeholder A X
Stakeholder B X
Stakeholder C X
Stakeholder D X
Stakeholder E X
Stakeholder F X
Stakeholder G X
Stakeholder Analysis
Data: Individuals in this category require data to
motivate their decision-making on change.
Demonstration: Individuals in this category require you to prove
to them that the proposed change will work.
Diagnosis: Individuals in this category require you to
amplify the problem and provide a solution in
order to accept change.
3D Analysis
This is a placeholder
text. Replace this text
with your own
information. This text
demonstrates how your
text will look like. Type
your text here, this is
only a placeholder.
Monitor Closely Manage with Maximum Effort
Monitor with Minimal Effort Keep Informed
Interest Level
AuthorityLevel
Stakeholder A Stakeholder C
Stakeholder D Stakeholder B
Influence Strategy
ManagersManagers
vsvs
LeadersLeaders
New Leadership ParadigmNew Leadership Paradigm
TraditionalTraditional New AgeNew Age
• Hierarchical
• Goal-oriented
• Manage resources
• Knowledge
• Extroversion
• Experience
• Egotism
• Empowering
• Intelligence
• Success
• Influence
• Effectiveness (myopic)
• Drives Consistency
Leadership is influence, nothing more,
nothing less.
-John Maxwell
Leadership is the process of influencing others
to work towards a mutually desired vision.
-David Burkus
• Holistic
• People-oriented
• Liberate resources
• Situational impact
• Self-motivated
• Intellectual Capital Management
• Self confident
• Without Boundaries
• Selfless
• Trust
• Effectiveness (peripheral)
• Collaborator
• Enabler
Source: Actionpointe, Journal of Applied Psychology
Meet business objectives
Creating an environment where individuals
will be allowed to foster positive change
“Management causes 85% of problems in an
organization.”
-Dr. Demmings
The cost of losing an employee in the first
year of hire is projected at 3 times their
annual salary.
-Wynhurst Group
THINKING
Customer
Catching
Companies spend too
much time here
Customer Keeping
Companies do not spend
enough time here
Target Prospect
Prospect
Customer
Client
Supporter
Advocate
Ladder of Customer Loyalty
Partner
PerpetualPerpetual
ProjectProject
ManagementManagement
Long Term
Short Term
Leap Frog
Innovation
Team
Management
Team
Product
Engineering
Product
Management
Diversify/
Acquire
Maintain/
Penetrate
ParallelPath
CROSS POLLINATION
Innovation Engine
Product
Development
Product
Marketing
ParallelPath
Function
A
Function
B
Maintain Penetrate
Market Development Market Diversification
ExistingMarketNewMarket
Markets
Existing Product New Product
Products
Ansoff Matrix
Prioritization Matrix
Home Run El Dorado
Milk Run Red Herring
ImpactonGrowth
Level of Effort
L H
L
H
Innovation
DisruptiveDisruptive
source: mackcollier.com, Think Like A Rockstar
Harnessing The Opinion Leaders
Market A Market B Market C Market D Market E Market F
Pareto Review
Vital Few
Market A Market B Market C Market D Market E Market F
80/20 Rule
Trivial
Many
Market A Market B Market C Market D Market E Market F
20/80Rule
Customer Activity CycleCustomer Activity Cycle
(Completing Glauben Machen)(Completing Glauben Machen)
Step 1
Step 4
Inspiration&ChoiceSelection
CustomerRelationship
Step 2
Step 3
Step 5
Step 6 Solution
1
Solution
2
Solution
3
Solution
4
Enabling Customers With Solutions
MANAGEMENTMANAGEMENT
ABC Inc.
Builder
Program
Awareness
Engagem
ent
Conversion
Advocacy
Feature
Product
Media
Case Studies
PR Plan
Tradeshows
Honeycomb Effect
Creating Successful Environments
OvercomingOvercoming
EverydayEveryday
ImpossibilitiesImpossibilities
@mktngjnky
Linkedin.com/marketingjunky
marketingjunky.wordpress.com
Suresh Parmachand
Overcoming Everyday
Impossibilities
#ConquerYourImpossible

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