Taking a brand opportunity to reverse the trend of declining ticket sales at one of Tampa Bay's most respected museums by leveraging two bold art personalities and serving relevant content when decision-makers were looking for them most. Visit our website to see the video and read more: http://spark.us/work/dali/

2. m e di a c r e at i v e
b ra n d op p ort un i t y
p r od u c t ion
MEDIA STRATEGY
MEDIA BUY
SOCIAL STRATEGY
IDENTITY
PRINT
OUTDOOR
REVERSE THE TREND OF DECLINING TICKET SALES AT ONE OF TAMPA BAY’S
MOST RESPECTED MUSEUMS.
The Dalí Museum was in a slump. We saw an opportunity to create an iconic
brand campaign that would get people talking, and visiting, again. The first
test of this converging worlds campaign was to leverage the upcoming Andy
Warhol special exhibit.
PHOTOGRAPHY
VIDEO

3. How do you contain two bold
art personalities in one
campaign?
For us, the answer was simple, if somewhat
visually complex—you smash them together
to create an artful experience that manages
to stand out across traditional and digital
media.

4. We delivered relevant content
when consumers were in
decision-making moments
p l a n n i ng & b o ok i ng e x p e r i e nc e
Targeted content to locals and
in-market tourists, while they were
searching for activities online or
picking up their bags at the airport.
Informed confirmed travelers about
the Warhol exhibit with ads printed
on their digital boarding passes.

5. With a highly-digital campaign,
we had multiple opportunities to
test and optimize our messaging
and targeting to ensure we were
delivering maximum value to the
Dali Museum.

10. r e s ult s
Increase in unique
visitors to the museum
website
Traffic increase to the
Dali Museum in the first
two months