Brief SWOT analysis of Ford. To see the full analysis, visit our website: http://www.strategicmanagementinsight.com/swot-analyses/ford-swot-analysis.html

2. Company Background
Name Ford Motor Company
Current CEO Alan R. Mulally
Revenue $ 134.3 billion (2012)
Profit $ 5,665 billion (2012)
Employees 164,000 (2011)
Competitors
Bayerische Motoren Werke AG,
Chrysler Group LLC, Daimler AG,
General Motors Company, Honda
Motor Company and many other
automotive companies.
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3. 1.
•Strong position in US market
2.
•ECOnetic initiative
3.
•Sound financial performance
•‘One Ford’ approach
•Significant growth in China
4.
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5.

4. Weaknesses
1. Poor environmental record
2. High cost structure
3. Unprofitable Europe
operations
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5. Opportunities
1. Positive
attitude
towards
“green”
vehicles
2. Increasing
fuel prices
3. New
emission
standards
4. Growth
through
acquisitions
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6. 1. Decreasing fuel prices
2. Rising raw material prices
3. Intense competition
4. Fluctuating exchange rates
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7. MORE
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Ford SWOT analysis 2013 –
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