1. 
HopeAfterDivorce.org
Community and resources in a time of crisis

2. Market Overview
 One million divorces every year—two million people newly single
 Estimates vary widely, but the divorce market is in the billions1
 Approximately $4 billion generated in ad and circulation
revenue in digital magazines by 20142
1. http://www.cnbc.com/id/48045774
2. http://allthingsd.com/20100816/why-ipad-magazines-wont-be-a-really-big-business-for-a-while-and-why-prices-wont-come-down-
either

3. Revenue Streams
 Banner advertising
 Newsletter advertising
 Booking fees for experts (15%)
 Premium publicity package for experts
 HopeAfterDivorce shopping cart (20% net revenue)
 Paid webinars with attorneys and potential clients
 HopeAfterDivorce publications
 Events (HAD “let your light shine” glow-in-the-dark run, etc.)
 Workshops and conferences
 Self Publishing and Publicity for Experts
 Partnerships with charities

4. Projected Customer Profile
 Divorced women
 Ages 25-59

5. Strengths
 New, aesthetically pleasing site
 Passion/sense of mission
 Technical expertise, resources from affiliation with
Sourced Media Books
 FamilyShare, LA Family partnerships
 Publicity plans
 Affiliate program
 Great resources in publishing business content

6. Weaknesses
 Small web presence (however, our
partnerships with
FamilyShare.com, LAFamily.com, and
Cupid’sPulse.com give us a combined total
outreach of over 20 million).
 Small budget for advertising

7. Opportunities
 Create a strong community
 Emotional support for women in need
 Charity to women’s shelters, etc.

8. Threats
 Risk pilfering from larger websites with more revenue

9. Go-to-Market Plan
 April 1: Website finished
 May 1: Corporation formed
 May 1: List of potential sponsors contacted with appointments scheduled
 May 1: Meetings with potential sponsors commence
 June 15: Board of Directors chosen and announced
 June 15: Media outlets researched and compiled
 June 15: Press release created and sent over the AP newswire
 July 1: Nonprofit 501(c)(3) application submitted
 August 1: Official launch of HAD. Launch party.
 August 1: Media tour begins

10. Organizational Structure
 Executive Director, Co-Founder: Amy Osmond
Cook, Ph.D.
 Treasurer and Secretary, Co-Founder: Lisa LaBelle
 Accounting/Finance: Jeff Cook, MBA