Analysis of a advert Analysis of my own photo

1. The Gaze
of the
Camera

2. Forms of the Gaze
•Extra-digetic: a gaze, where the person depicted in the
text looks at the spectator, such as an aside, or an
acknowledgement of the “fourth wall”.
•The camera’s gaze, which is the gaze of the
camera, and if often equated to the director’s gaze.
•Intra-Intra digetic gaze: TV within TV. E.g. Bart and Lisa
watching Itchy and Scratchy on the tv.

3. This is an advert for the new perfume by
Coco Chanel, portrayed by the beautiful
Keira Knightley.
• The background fading into darkness on the left
hand side completely pulls our attention to the
main focus which is Keira, who is outlined in
bright colours. It also helps that she is positioned
on the right hand side, which is unique so we will
be more attracted to it.
• Keira is displaying the product in a very seductive
manner, , her eyes narrowed seductively whilst
glancing towards the camera. Her body is angled
forward towards the wall opposite, but her head
is turned towards the camera, making her hair
fall, hiding part of her face, which is a common
pose that ladies use when trying to play hard to
get. She is also biting the product, which makes
the whole advert just that bit more playful.
• Lastly, the appearance of Keira in this advert is
quite chic and ‘clean.’ By that I mean the crisp,
white, expensive looking coat, the perfectly
manicured nails, the shiny glossy hair, and the
perfect flawless skin set with complimentary
heavy ish makeup – makeup that enhances her
beauty. The main colours of this advert are
earthy, neutral colours, bronze, gold, brown – her
makeup matched the background.

4. This photo was taken by me in
the village of Turville, where the
hit series, The Vicar of Dibley
was filmed. This beautiful glass
painting is one of many inside
the Church of St Mary the
Virgin.
The beautiful abstract
shape of the painting is
not only unique and
interesting, but could be
said that the point of the
three figures is meant to
be a metaphor for
pointing up to heaven,
their ultimate
destination.
The intricate, ancient
language at the bottom of the
glass paintings could be
interpreted two ways; 1) it
means that good will come,
positive things but 2) it could
translate into sinister
meanings.
The colours that have used are incredibly
powerful, and the main colours shown are
blue, green, red and gold. These are quite basic
colours, so maybe this glass window was
designed to attract younger generations who
will be more drawn to these particular colours.
As well as this, each of these colours can be
interpreted to represent the following: blue for
purity and freshness, green for earth and
nature, red for royalty, love but also danger,
and gold which can also symbolise wealth,
fortune, luck, hierarchy.
This would tie in with the presentation of the
three figures in these windows – they appear to
be of noble blood, and emit power, and they
seem to be wearing beautiful and rich flowing
robes.
These glass windows are so important and
crucial to religion because not only do they
make the buildings of worship look
extravagant and exquisite, every shard of
glass helps tell a story, a moral, or even
symbolizing truth. As the light changes
during the course of a day, the colours
change as well; reds and yellows get more
brilliant at noon, blues become brilliant as
the light fades in the afternoon. Light
radiating through glass adds life, beauty is
transcendent, and spiritual connections
become apparent. There are two main values
that these glass windows display; devotion
and education.