This document discusses color trends for the 2014 summer fashion season. It identifies several key colors that will be popular, including sunset hues, underwater blue, olive yellow, brick red, leafy green, graduating brown, cascading blue, and subdued pastels. A brief history of color is also provided, noting the invention of the color wheel by Newton and the founding of the Pantone color system. Each trending color is described in one or two sentences.

1. Fashion Technology
SELLING THE RIGHT COLOR
Presented By : Shivani Sethi B.Sc.F.T Presented To: Dezyne E’cole College
Dezyne E’cole College, Ajmer
www.dezyneecole.com

2. F
A
S
H
I
O
N
 History of Colors
 Sunset Hues
 Underwater Blue
 Olive Yellow
 Brick Red
 Leafy Green
 Graduating Brown
 Cascading Blue
 Subdued Pastels

3. F
A
S
H
I
O
N
 Sir Isaac
Newton the
great scientist
invented color in
1665 during an
experiment with
glass prism
 Pantone as it is
today, was founded
in 1962 was bought
by Lawrence Herbert
who developed the
first pantone color
chart in 1963
History Of Colors

4.  The sunset hues of
the year 2014 are
paler, brighter.
 In the middle
latitudes & over the
eastern half of the
united states, sunset
hues are commonly
used.
 These hues are used
with the bold hue of
pink& with neutral
hues.
F
A
S
H
I
O
N

5. UNDERWATER BLUE
F
A
S
H
I
O
N
 Underwater blue is the
hot new color this
season.
 Any blue get
complements any skin
tone, that’s why for S/S
2014 blue is common for
all.
 This blue reflects heat
that’s why used in the
hot summer months in
the formal & informal
wear by all.

6. OLIVE YELLOW
F
A
S
H
I
O
N
 Summer trend
2014 is the fresh
combination of
olive green
paired with
mustards &
bright yellows.
 Dries Van Noten
has combined
bright mustard
trousers with
army green
uppers.

7. WARM BRICK RED
F
A
S
H
I
O
N
 Not very bright
and not too dark,
this shade of red
is popular in this
season.
 Graduating
between rustic
orange and brick
tones is the color
family of red that
is going to rule
the next summer
stalk for men

8. LEAFY GREEN
 Fantastic and fresh,
Green symbolises
health & growth
 A fresh tone of
green, picked up
right from the
“money plant” can
be spotted as cool
color in most of the
collections of Ellie
Soab, Valentino etc.
combined with white
to maintain its
originality.
F
A
S
H
I
O
N

9. GRADUATING BROWN
 From hues of sand,
camel browns, tree
barks & chocolate
brown, the palette
is all about the
graduating shades
of brown.
 2014’s collections
of Marni, Belly etc.
this is the most
ready to wear
option for evening,
or for office.
F
A
S
H
I
O
N

10. CASCADING BLUE
F
A
S
H
I
O
N
 Bold colors ruled
the runway this
season with blue.
 The cascading
blue is used for
the menswear of
2014.
 Designers like
Diesel Black Gold
have paired it
with the hues of
lighter and darker
grey.

11. SUBDUED PASTELS
 2014 show the
palettes of pastels
colors for women.
 They can be
spotted with staple
white foe a fresh
summer look.
 Combination of
contrasting pastels
are showcased by
designers like
Belmin and
Thakoon.
F
A
S
H
I
O
N

12. Fashion Technology
THANK YOU
Presented By : Shivani Sethi B.Sc.-FT
Dezyne E’cole College, Ajmer
www.dezyneecole.com
Presented To: Dezyne E’cole College