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1. The magnificent power of the
press release

2. However large your company might be and whatever
services or products it provides, it must always
communicate with its customers. It should gain publicity
and credibility. One of the most widely used tools to
achieve this is advertisement. Nevertheless, one should
not forget that however effective and appealing your
advertisement might be, most of people tend to regard it
as oversimplified and exaggerated statement. Really, in my
experience, few of potential customers take your every
word for its value in the advertisement. So how can you
win the credibility of your company?! The credibility can
be won if your statement is appeared in trusted and
trustworthy information resources. Many research show
that people trust more opinions of independent mass
media and their representatives such as editors,

4. Try to avoid using exaggerations. It might be difficult
sometimes especially if the company starts providing new
services or products. Remember that your story will be
read by highly skeptical and even distrustful media
representatives. They can be impressed only by true,
credible facts rather than by the statements that might
not correspond with the reality. If you follow these simple
rules, than you will be able to write press release that will
impress press representatives.

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