TARGET MARKETING CAMPAIGNS, LIFE INSURANCE LEADS AND
Change of Customer’s Perspective
Today's technology can turn your one person insurance sales
business into a entire one person marketing team. You can
become a client information business that will create more
exposure and sales opportunities for yourself. This simple and
inexpensive concept should not be over looked in today’s
Having your own personal insurance website can help with
promoting yourself and your products and your brand.
In today’s insurance
market, one must stay
one step ahead of the
your own website can at
least keep you at par
with the competition.
What you and your personal website could
Insurance agents or insurance recruiter, there are so many
reasons for you to consider having your own website that I
could go on and on. Below are just a couple of reasons that first
come to my mind. You add your own list of things you could do
with your own website.
As a personal producer
If you’re an insurance recruiter
As a Personal Producer
Send them monthly updates on what you are
Ask for referrals. (provide a contest, free gift
certificate for referrals)
Send them financial planning tips.
Build a resource page to advertise items and earn
an additional income stream.
Recruit your friends to get into the act of helping
you sell and build.
If You’re an Insurance Recruiter
Build a monthly board of directors and
promote a contest for recruiting agents.
Keep them informed of any new recruits
and your progress.
E-mail specific groups in your local area
using specific target marketing.
Provide a monthly news campaign for
prospective agents, using websites like this
one or your own articles.
Increase in Business
If you have the know how, and the technology to
build a website for your agency and your agents, you
cannot imagine the additional amount of business
you can generate, and the money you can save in
mailings and secretarial costs.
Imagine having a team of dedicated players: Your
client base, your friends, etc., helping your insurance
business grow, by using a personal website and
networking with them.
Tying in your Prospect and Clients
Every insurance agent should be tying in their prospect or clients,
Somewhere in your interview or visitation, once you have your website
set up, you should say something to the effect of:
Mr. Prospect, I have a personal website where I provide ongoing and
updated ideas on financial planning. It is a place where you can ask
questions, as well as communicate with me. I do not make this
available to everybody. I would like to sign you up. You then can see if
it benefits you. If not, you can opt out at anytime you desire, with the
click of a button.
Easy Way to Communicate
Every time you send out a new
article or information piece, it will
automatically pop open on their
personal e-mail site. What a
fantastic way to communicate,
and save a ton of money on
postage stamps and sending out
individual letters. It is a great
recruiting tool also.
Importance of having a Website
Having a good website reflects you as a
business owner and your professionalism. It can
also drum up extra business from clientele who
like to search online, and it allows you to do
business outside your normal area.