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How to build a great landing page

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How to build a great landing page - Case Uprightpose.com

Joni Salminen
joolsa@utu.fi

Published in: Business
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How to build a great landing page

  1. 1. How to build a great landing page Case Uprightpose.com Joni Salminen PhD, marketing
  2. 2. 9 steps to perfect a landing page…
  3. 3. 1. Include a clear USP (unique sales proposition) Visitors need to understand at first glance what’s it about.
  4. 4. 2. Answer ” Why?” Visitors should be quickly given a reason to care – follow ”Why, How, What”.
  5. 5. 3. Explain how it works People don’t believe unless you tell them precisely how they get to the why.
  6. 6. 4. Make it tangible Use pictures of real app, product to visually communicate what you’re selling.
  7. 7. (Cont’d)
  8. 8. 5. Show testimonials Testimonials from real people make you seem more credible – preferably use video.
  9. 9. (Cont’d)
  10. 10. 6. Link to press & partners Press stories enable people to learn more about you, and partnerships add to trustworthiness.
  11. 11. 7. Show facts Showing results from real studies help to back up your ”Why” and ”How”.
  12. 12. 8. Include trust indicators This makes you seem more professional, more like a ”real business”.
  13. 13. 9. Make CTA (call-to-action) available at all times Customers literally need to be ’one click away’ from buying.
  14. 14. Recap 1. Include a clear USP (unique sales proposition) 2. Answer ” Why?” 3. Explain how it works 4. Make it tangible 5. Show testimonials 6. Link to press & partners 7. Show facts 8. Include trust indicators 9. Make CTA (call-to-action) available at all times.

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