Differences And Differences Between Apple And Cadbury

Differences And Differences Between Apple And Cadbury
This factor can be critically evaluated. Whereas, Apple mainly relies on factors related to
technological innovations and development, Cadbury's main focus is on the taste of the chocolate.
Thus, Cadbury often faces challenging situations because consumers can deal with the exclusion of
technological advancements to some extent but they never compromise in the case of the taste of
food. But, most experts agree on the fact that these companies have hardly ever taken or
implemented a wrong decision. This is the reason why Apple and Cadbury are the leaders in their
respective segments.
The decision–making factor can be improved and strengthened if both of these companies give more
emphasis on the recommendations made by the employees. It will ... Show more content on
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The strategies and the structures of the supply chains are amazing at some points. But there are
shortcomings too. These major organizations have always tried to provide their customers with
products of excellent quality. They have never compromised with the factor of customer satisfaction
at any stage of the supply chain. Excellent professionalism and amazing business ethics have
established iPhones and Dairy Milk as the leading products in their respective
... Get more on HelpWriting.net ...

Clear Vision Inc's Branding Pricing and Distribution
Branding, Pricing, and Distribution
Clear Vision Inc.'s Background
Clear Vision, Inc.'s core competency is provision of traditional contact lenses. In a bid to satisfy the
needs of its increasing range of customers, it has undertaken to focus on creating conventional liquid
drop contact lenses. Its customers are transforming from wearing the traditional contact lenses to
liquid drop lenses. It intends to use state of the art technology to create liquid lenses. Its
opportunities and strengths are based on its competition and the impending expansion into other
market territories. Customary contact lenses pose serious competition to liquid drop lenses. This is
the most outstanding weakness Clear Vision Inc. has. Price wars are likely to emerge because Vision
Inc.'s competitors are more likely to introduce a similar product. Clear Vision Inc. has a loyal
customer base this gives them an edge with regard to marketing and promoting liquid drop contact
lenses which its competitors do not have. Clear Vision Inc.'s business model allows the consumers
of its products to view the new model of lenses as a quality product, personal need, convenient, and
reasonably priced. The uniqueness of liquid drop contact lenses gives the company an edge over
their competitors that presently provide traditional contact lenses. Besides, Clear Vision Inc. uses
state of the art systems with scientific testing and development capabilities. The company's
weakness is attributed to inability of the

Northwind Company
Case Study Analysis * The Northwind Company – 1.0 Overview of Situation
The Northwind Company, industry leader and national manufacturer of quality camping products,
was established by Paul Clarey in 1975. At the beginning, the company focused on importing
inexpensive sporting products and reselling them to discount retailers; then, in 1985, it
manufactured a line of high quality tents and backpacking equipment. In addition, it started to
expand its distributions around the world by increasing more products to the product line in 1990.
To date, the Northwind is regarded as a brand with high quality and dependability.
Lately, the Northwind Company ... Show more content on Helpwriting.net ...
Furthermore, it is only used as information, not a strategy to market its products.
4.0 Alternative Solutions * Message Strategy
When marketing agency created a message strategy, they should probe into three categories,
customer needs, competitors' strategies and company's objectives. Consequently, since price is the
most critical factor for male buying motives and the most second important reason for customer
brand selection; additionally, the current objective for the company is that its message strategy
should both combine high–quality brand image and good value of lawn furniture. Furthermore, the
company needs to use photography than illustration to launch lawn furniture due to the fact that the
feelings of customers about the brand can be more vital than knowledge of lawn furniture features. *
Advantage: It can efficiently satisfy both customers' needs and company's objective. Moreover,
good photography advertising can affect on consumers' evaluations of a brand and using emotional
advertising is better remembered than informational one. * Disadvantage: The lawn furniture savvy
buyers, who focus on practicability and utilitarian need of products, would not see the specific
features from this message strategy. Thus, the company might lose some market share. * Marketing
Communication Strategy

Production Strategies: Make to Stock-Make to Order- Make...
Production Strategies Make to Stock/Make to Order/Make to Forecast and the
similarities/differences between them and push/pull strategies.
This essay attempts to investigate make–to–stock (MTS), make–to–order(MTO) and make–to–
forecast(MTF) strategies used in production logistics and find out the ways in which they differ or
are similar to push and pull strategies.
Push and Pull are two different strategies used in production logistics. "Push" strategy is
characterized by an approach in which production and inventory decisions are based on long–term
forecasts whereas "Pull; strategy is characterized by demand of the customers. Push strategy
schedules work releases on the basis of demand whereas pull systems authorize work releases based
on the system status. In push strategy, the product is "pushed down" to the next level of
manufacturing, regardless of whether it is needed or not whereas in pull strategy, the manufacturing
of a product is only completed when there is a demand for the product. Margherita Corniani explains
push and pull strategies as, "A push strategy refers to the development of processes that emanate
from the company and go towards the market: the company invents, develops and proposes a
product that is destined to find purchasers. Supply is therefore sustained by the company. A pull
strategy is the opposite, because it refers to processes that start from the market and go towards the
company: demand requests supply and 'pulls' it out of the company. We

Samsung Push And Pull Strategy
Strategic Implementation
Strategic planning requires the use of management tools to assist with implementation. The
effectiveness of implementation relies on the tools used and the support implied to the organization
through consistency and accountability. One example, is the case study, The Smartphone Wars,
where the companies that used consistency and accountability in their marketing strategic planning
resulted in maintaining a leverage advantage among their competitors. Although, the case study
mentions various competitors the two companies that I will focus on in this analysis are Samsung
and Apple. One of the tools that I will examine when analyzing these companies is the Balanced
Scoresheet and the Push and Pull Strategy that various Smartphone manufacturers use in their
marketing techniques. First, I will include a brief description of both tools and a background of their
use. Second, I will assess how the tools affect the different strategic influences. Finally, I will ...
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Forecasting the future is perilous and utilizing these implements avail with presaging and preparing
for these perils. Efanny, Haryanto, and Kashif (2018) highlight the influence of brand staunchness.
Apple versus Samsung is a war that most people are vigilant of. The perpetual mobile giant vies for
in–app branding, software updates, and advancing the technology of the contrivances which offers
more accommodations than just a cell phone. One example Samsung has engendered an app that lets
consumers control their washer machines from the cell phone. Consumers can opt to control their
appliances within the house and the alfresco control where they can function the washing machine
outside the

Explanation Of Autozone's Case
I believe the best option for Terry would be to use the specialty paint suppliers. He should sell his
product to a paint manufacturer who would have more established distribution channels and more
experience in this particular market. General Motors probably purchases their paint from paint
suppliers and might be hesitant to use an untested product. AutoZone is already reluctant to carry his
product and also stated that customers are brand and price sensitive. Although AutoZone might be
persuaded to carry his product, he may not receive ideal product placement in the stores and might
be limited to only a few markets.
I believe that since Terry doesn't have experience in this market, it would not be wise for him to
enter. Terry's best option would be to sell his product and rights to a large paint manufacturer and
allow them to distribute. Working with the distribution agent would be a better option for Terry
because the agent associated with the specialty paint supplier would have more knowledge of the
market and would assume more risk.
If Terry decides to use the specialty paint supplier then the best promotion strategy would ... Show
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Due to the competition and the customer's brand and price sensitivity, he would need to price his
product accordingly. To help entice AutoZone to carry his product, he might need to offer discounts
that will help push his product through the channels, while simultaneously, generating customer
loyalty and demand that will pull the product through the channels. Utilizing the pull strategy might
be too costly for Terry. According to Robertson (N/D), pull strategy tactics often include mass media
promotions and advertised sales promotions. If Terry does not have much capital, I believe this
option would not be

Jit And Its Effect On The Manufacturing Industry
In this essay the method of production, Just–In–Time (JIT), will be examined. The historical
background of JIT and its impact on the manufacturing industry will also be discussed. An important
highlight of this paper will be the discussion of push versus pull and how it relates to JIT. Lean
manufacturing and its relation to JIT will also be addressed. Finally, the relationship between JIT
and a Kanban manufacturing system will be highlighted. Information from scholarly research will
be utilized to determine whether JIT can be implemented without Kanban. The essay will conclude
with the current status of JIT and its future relevance in the manufacturing industry.
Background of Just–In–Time The mission of JIT is to create and deliver goods just in time to be sold
(Daniel et al., 2009). This method includes sub–assemblies just in time to be assembled into finished
goods, fabricated parts just in time to go into subassemblies, and purchased materials just in time to
be transformed into fabricated parts (Schonberger, 1982). This technique was designed to achieve
maximum levels of efficiency and quality production. Before the technique became popular in
Western industrialized countries, the Japanese industry used JIT successfully. Taiichi Ohno, credited
with creating the JIT system, applied the technique at Toyota in an effort to handle smaller batch
sizes and offer a wider variety of car parts that could be used for assemblies (Radziwill, 2010). Prior
to JIT, Western

Ray Ban Case Study
–Promotion– There are multiple promotions that Ray–Ban can do in order to make their product
more successful in China. As the company should mainly focus on Urban areas to sell their glasses,
as these are the most densely populated, they should place billboards and posters around the city in
order for those to see it in order to create a pull strategy. Since poor eyesight is in conjunction with
studying more, television advertisements would not be as helpful as one may think as most of the
time those who need the glasses are not watching television. A promotion that I think would be
successful in China is through a push strategy. Ray–Ban representatives should go to private schools
and school in higher class areas and let the children try a pair of glasses for the day or to give a
presentation to parents on how eyesight can affect studying. In a study done in The Economist, it
was shown that when they gave free glasses to students, their test scores improved "by the
equivalent of nearly a year's extra education." By promoting glasses and specifically ray–ban glasses
as helping the education of their children, this would entice parents to buy it, as studying and
education is such an important part of the Chinese culture. –Place– Ray–Bans should mainly be sold
in the Urban areas of the country. This is because those with higher income who can afford the
higher price of these glasses would be able to buy not only glasses but also sunglasses. Ray–bans
have been placed

What Is The Push And Pull Marketing Strategy Of Jafferjees
Introduction
This report shows market entry strategy exactly for Jafferjees to introduce their products in UK (new
market). The report consists marketing mix plan for the introduction of the leather product in UK.
History of the Brand:
More than 125 years' prior, the Jafferjee family settled a business in the city of Quetta. Instantly a
short time later, the product offering extended to incorporate shoes, leather goods and leather
upholstered furniture. Their sense of duty regarding utilizing the finest materials and
uncompromising workmanship never reduced, along these lines, the Jafferjees name picked up a
notoriety for growing great leather goods in India. In the late 1920's, the grooming PORT city of
Karachi displayed new open doors and ... Show more content on Helpwriting.net ...
Along these lines, organizations utilizing the pull marketing strategy for the most part advantage
more in light of the fact that the adamant clients have a propensity to be steadfast promotion long–
term clients of the organization. Mullen and Johnson(2013) contended that in the event of push
marketing strategy the organization will utilize distinctive promotional strategies like incorporation
of discounts, coupons, gifts, warranties and guarantees and extra after sales services for marketing
the item and making the item appealing for the clients. If there should arise an occurrence of push
marketing subsequently, the client may change the buy preference with the adjustment in the design
patterns. Consequently, Phau, Lee and Quintal (2013) expressed that push marketing does not create
long haul faithful clients for the

Promotional and Pricing Strategies
Promotion Strategies 1. Explain what you think would be an appropriate promotions strategy for
both of them. In doing so compare and contrast the two promotions strategies explaining why you
think they would be similar or different. (50%)
Fitness/ Exercise Products and Vacations to Black Women Aged 18–30 Pricing Methods 2. Explain
what you think would be the most appropriate pricing method and why. In doing so compare and
contrast the two pricing methods explaining why you think they would be similar or different. (50%)
Fitness Products to Gay Men or Women and Non–lethal Personal Security Products to Handgun
Owners
Date of Submission Promotional and Pricing Strategies: Promotional strategy can be described as
the function of notifying, persuading, and influencing the decisions of a customer regarding a
particular product and/or service. Notably, certain promotional strategies are geared towards
creating primary demand or desire for a general product category. The most common objectives of
the use of promotional strategies across organizations include creating the primary demand for a
product, expanding markets, maintaining the current market position, and presenting a corporate
view on a public matter. The other important aspect in the marketing mix is developing an
appropriate pricing strategy for the product and/or service. The main objective a suitable pricing
strategy is to ensure that the product and/or service are provided at reasonable prices while the

Ford Implementation of Virtual Integration: A Push Pull...
Introduction With the implementation of Ford's restructuring plan, Ford 2000, the company has set
forth goals to compete with the expansion of foreign–based auto manufacturers globally. The goal of
Ford 2000 is to continue to improve quality and reduce cycle times by finding ways to improve
processes involving all stakeholders within the supply chain and the company itself. The key to
achieving this goal lies in the ability to take advantage of the Ford Company's size and global
presence to invest in information technology. This can be accomplished by using its intelligence
resources to renegotiate the way it does business with suppliers, including partial integration of the
"virtual integration model", such as Dell Corporation ... Show more content on Helpwriting.net ...
In order to fully integrate technology into the production all tier levels suppliers must have IT
capabilities and expertise to integrate with Fords information systems expectations. The Ford
Production System (FPS) would utilize a pull–based production process that synchronizes
production and ensures flow and stability throughout the production process. Ordered assembly
drives costs down by providing Ford and its suppliers when and where supplies are needed. This
also reduces overstocking of supplies. The Order to Delivery (OTD) process as envisioned by the
Ford 2000 initiative is intended to reduce the production time to 15 days. This is hindered by
bottlenecks throughout the Ford supply chain. Ford desires to be able to forecast customer demand
from dealers and keep at least 15 days of vehicles in each assembly plant's order bank. Ford would
also like to utilize mixing centers to optimize scheduling and delivery. Finally, there is a need for an
order amendment process for minor customizations during the production process. Historically,
purchasing has been hesitant to discuss pricing with suppliers. To fully integrate technology in the
supply chain, pricing would have to be negotiated along with service level agreements in order for
each party to be fully aware of its responsibilities throughout the supply chain. The Competition:
Suppliers need to be able to keep costs down, in order to keep

Sales Promotion Strategy
Sales Promotion Strategy
Sales are the lifeblood of a business, without sales there would be no business in the first place;
therefore it is very important that if a business wants to succeed, it should have a sales promotion
strategy in mind. The primary objective of a sales promotion is to improve a company's sales by
predicting and modifying your target customer's purchasing behavior and patterns. Sales promotion
is very important as it not only helps to boost sales but it also helps a business to draw new
customers while at the same time retaining older ones. There are a variety of sales promotional
strategies that a business can use to increase their sales, however it is important that we first
understand what a sales promotion ... Show more content on Helpwriting.net ...
These agencies would also provide overall marketing and sales promotion and branding strategies
for its clients.
Sales promotions or term it as sales and promotion, together makes one. These promotions include
quite a lot of communication activities that would help in adding value or advantage to the
customers, retailers and wholesalers and others to kindle the sales. These things would help in
rousing interest in having a trail or purchasing the product or a service. Samples, premiums,
contests, point of purchase displays etc are some of the techniques that you can use.
There are some agencies having their sales promotions divisions, where they wholly depend only on
promotions. The functionalities for both the sales promotion and ad agencies are alike up to some
extent, but these sales promotions, promo staff are more consumerist. These promotions are vital for
proper marketing of services or products of a company. There are three categories of strategies
namely push strategy, pull strategy and combination of both.
A push strategy engrosses the intermediary channel members to push the product through the
distribution channels to end consumers through promotions. Companies promote the services or
products though the resellers who in turn promote it to another buyer or to the end customer. These
are the people who carry the brand though out the channel to reach the end

Essay on Culinarian Cookware Marketing Hbr Case
To: Donald Janus From: XXX Date: XXX Subject: Advising a price promotion plan for Culinarian
cookware [pic] Culinarian is a strong brand that is ready for a successful 2007. We have reviewed
the marketing mix of push vs. pull tactics, compared them to the industry, and examined past
performance in this area. Most importantly, we have examined 2004's price promotion and drawn
conclusions that have allowed us to make recommendations for this coming year. Outlined below
are our findings, with accompanying appendixes. Culinarian uses an acceptable blend of push and
pull tactics; they primarily utilize push for their premium cookware products. This is advantageous
for Culinarian because the majority (55%) of consumers ... Show more content on Helpwriting.net
...
Looking to 2007, a price promotion program would enable Culinarian cookware to: 1. contribute to
the minimum 15% revenue growth's objective set by the firm's CEO Audrey Roux 2. increase its
market share on the premium cookware segment and 3. build brand awareness among consumers.
We recommend Culinarian to run a 15% price promotion on the CX1 and DX1 categories of
products during the high peak seasons (June–July and November–December), and to advertise
nationally on this promotion. We feel that a 15% discount rate is more adapted to the brand's
premium identity than the 30% discount rate suggested by Brown. Indeed, it shows more
consistency with the high–end pricing strategy of the group ($200 rather $199.99) and seems fairly
adapted to consumers' expectations since even at a rate of 10% –that half of the retailers ran in
2004– the promotion remained successful. A 15% discount rate should encourage retailers to
maintain the suggested discount rate rather than lowering it because Culinarian would request a
lower contribution from retailers: from a 4% to a 3% loss in their margin. We believe that the best
way to enhance sales and to maintain the premium identity of the brand is to run that price
promotion on the two lower priced products: CX1 and DX1. This would avoid cannibalization
between these two products that target high

Comparative Analysis: Funnel Based Marketing Relative to...
Branding in the Digital Age
Introduction
In the article Branding in the Digital Age (Edelman, 2010) author and research David Edelman
successfully illustrates how the Internet has re–ordered the balance of power between consumers
and the brands they develop loyalty to over the long–term. His premise of the article is based on
how successfully the Internet is transforming buying decisions into a more egalitarian– and trust–
based relationship between marketer and customer. The concepts he bases his Customer Decision
Journey (CDJ) on is predicated on a foundation of mutual benefit and trust between customer and
marketer. The four phases of the CDJ, which are Consider, Evaluate, Buy and Enjoy, Advocate, and
Bond are more oriented towards a lifetime relationship with customers versus the completion of a
transaction.
Charlene Li and Josh Bernoff found comparable customer behavior dynamics and a strong re–
ordering of the balance of power in customer relationship due to the Internet when they were
researching their best–selling book Groundswell (Bernoff, Li, 2008). The marketing concepts of
customer lifecycle management and customer lifetime value (CLV) in addition to the mindset
emerging in marketing of seeing relationships with customers more important than transactions
(Edelman, 2010). Unifying all of these concepts is a strong orientation towards delivering an
excellent customer experience, especially online where customers are drastically redefining how
websites are used

What Happens When Great Innovation And Corporate...
What happens when great innovation and corporate responsibility come together? Johnson and
Johnson happens. J&J has been a benchmark for both innovation and customer relations their entire
history, which has been a long one. From the original Band–Aid, to Tylenol, to the famous Johnson's
Baby Shampoo, J&J has created numerous highly successful brands. They control over 275
subsidiaries in over 60 countries giving them a huge global presence. By examining its history,
ethical investigations, and organizational analysis, I will paint a clear picture for which J&J stands.
J&J is best summed up by the words in their credo. To be concise, I will summarize the credo
instead of stating it in its entirety. They rank their responsibilities by the importance they place on
them. These responsibilities are as follows: customers first, employees second, the community third,
and stockholders fourth. These aren't pure rankings but rather the order in which they consider the
results of their actions. This approach has been instrumental in creating the customer revered
company J&J is today.
J&J hasn't always been a powerhouse. Its humble beginnings began in Brunswick, New Jersey in the
year 1886. The founders were the Johnson brothers, Robert, James, and Edward Johnson. Their
focus hasn't changed much from its founding principles. They began by selling first aid kits to
railroad workers and health products to families. In 1888, they came out with the first commercial
First Aid Kit,

Supply Chain Integration Strategy Analysis
Gregory Long April 10, 2016 MG 5069 (Advanced Supply Chain Management) Dr. Michael Essary
Supply Chain Integration Strategies Introduction The challenges that organizations face in supply
chain integration is the ability to successfully coordinate activities across the supply chain so that
they can improve performance in the areas of increase service level, reduce cost, better utilize
resources, reduce bullwhip effect, and effectively respond to changes in the marketplace. According
to Levi (2008), These challenges are met not only by transportation and inventory decisions,
coordinating production, but also by integrating the front end of the supply chain, customer demand,
to the back end of the supply chain, the ... Show more content on Helpwriting.net ...
Another challenge with the push system is that excess product can be left in inventory. With excess
inventory it can lead to increases in the company's cost associated with storing that excess. There are
some positive that come from using a push–based system. One advantage to the push–based system
is that companies will have more than enough products on hand to successfully meet their customer
needs. Additionally when using the push system, companies and their retailers have an advantage
when it comes to the predictability in their supply chains. This predictability allows for retailers to
have the ability to plan ahead of time as how to store products and organize their product
accordingly. Overall with the push system there are some challenges that a company will face. Some
of those challenges include high inventory costs, huge distribution and warehousing costs, off the
shelf items and seasonal demands, and the challenge they will face with working capital
requirements due to low inventory turns. Push–Based Systems A system that come to mind that is
push–based is the Material Requirement Planning (MRP). MRP is a described as a system that
combines the calculations for financial, operations and logistics planning. It is a computer–based
information system which controls scheduling and ordering. Its purpose is to make sure raw goods
and materials needed for production are available when they are needed (Hunt 2006). The main
objective of an MRP system is to

Advantages Of Push Marketing
Despite the fact that push communication is overwhelming the market, it gives the idea that sooner
rather than later, pull marketing will turn out to be more noticeable. Push–Marketing, although still
utilized, is thought to be not as compelling as Pull Marketing. Push–marketing most prominent issue
is the reality, that consumer's perception of interference has a negative effect on consumer's attitude
to mobile marketing (Zhang & Li, 2012). Pull–marketing gains advantage by utilizing the richer
customer data, so the organizations can provide more personalized and relevant marketing, which is
beneficial for both parties (Kautonen, Karjaluoto, Jay–awardhena, Kuckertz, 2007). Often pull–
Marketing is called permission–based mobile marketing, alluding ... Show more content on
Helpwriting.net ...
What's more, an incredible inverse, pull strategies include conveying messages upon customer ask
for, or context data on perused mobile content (Barnes, 2002). Push marketing, for the most part
depending on SMS marketing, has commanded mobile marketing for a considerable length of time
(Barnes, 2002). however, when taking a gander at the pattern of developing mobile applications that
are particularly intended for pull marketing (Dou and Li, 2008, for example, short codes, QR (quick
reaction) codes, and picture acknowledgment based codes, it is likely that pull campaign will have a
more prominent part to play later on of mobile marketing. Because it was created in the 1960s where
a push approach ruled marketing strategy, the four Ps ideas is censured for its item arranged
approach and does not perceive customer needs, which is the quintessence of the present market
(Chaffey, Ellis–Chadwick, Mayer and Johnston, 2006). The viability of mobile directs in marking is
generally talked about in the regions of brand awareness and brand association Using SMS
marketing; marketers can successfully build up brand recognition and review with push

Implementing The Right Level Of Control And Support
Introduction "A distribution channel strategy enables us to sell to customers in geographical areas or
market sectors that the direct sales team cannot reach. We can choose from a number of distribution
channels, including wholesalers, retailers, distributors and the Internet. Each channel gives us
different options for dealing with customers and prospects. However, to ensure that our distributors
operate effectively on our behalf, our strategy must incorporate the right level of control and
support." (Linton) Producing a product and making it available to buyers requires building
relationships not only with customers but also with key suppliers and resellers in the company's
supply chain." (pg 304) It is important that we come up with creative ways to try to keep the market
balanced "It is essential that different firms in the same business not attempt to compete on exactly
the same variables. If they do, competition will invariably degenerate into price–there is nothing else
that would differentiate the firms." (Perner) Channel Members Due to the fact that beats by Dre
targets Electronic stores like Best Buy as well as Department Stores like Walmart. We a want to
target Athletic and Sporting goods stores like Foot Locker, Academy, Dick's, and Bass Pro, this will
allow us to make our presence known in places athletes shop. We will also like to have a presence in
Electronic and Department stores as well, but we ultimately want to target athletes. "The question,
then, is

E Commerce And Its Impact On Waste Management
According to Pawar and Driva (2000), not every firm is ready to embrace e–commerce as it could
lead to serious security, legal and financial problems. Back in early 2000s those hurdles of e–
commerce limited the confidence of companies in terms of Internet–based business integration
(Prasad et al., 2000). The research by Quayle (2002) revealed that small and medium enterprises
(SMEs) in the UK would generally focus on waste management rather than adopting e–commerce.
Moreover, some critics even predicted an imminent collapse of e–commerce (Wallace, 2000).
Surprisingly for the oppositionists, wide use of e–business initiatives has proved its impact on waste
management with the adaption of electronic data interchange, electronic catalogue ordering, e–mail,
mobile telephone, direct link–ups with suppliers According to the research in the lean manufacturing
conducted by Toyota Production System, companies encounter 7 types of waste in their operations:
overproduction, defects, over–processing, inventory, transportation, waiting, motion (El–Namrouty
et al., 2013). Different business model of ecommerce companies as opposed to brick–and–motors`
enables reduction or elimination of some of those types of waste (reduced paper transactions, shorter
order cycle time and the subsequent inventory reduction). The changes result in speedy transmission
of information, enhanced supplier/buyer partnership through web communication networks
(Gulledge et al., 1998) and cost savings. Moreover, if

Push V Pull Strategy
The business terms push and pull originated in the logistic and supply chain management,[2] but are
also widely used in marketing.[3][4] A push–pull–system in business describes the movement of a
product or information between two subjects. On markets the consumers usually "pulls" the goods
or information they demand for their needs, while the offerers or suppliers "pushes" them toward the
consumers. In logistic chains or supply chains the stages are operating normally both in push– and
pull–manner.[5] Push production is based on forecast demand and pull production is based on actual
or consumed demand. The interface between these stages is called the push–pull boundary or
decoupling point.[5]
[edit] Marketing [edit] Push ... Show more content on Helpwriting.net ...
[edit] Push Pull Music Marking Future
This section may require cleaning up to meet Wikipedia 's quality standards. Please improve this
section if you can. The talk page may contain suggestions. (August 2009) (Consider using more
specific clean up instructions.)
Many media and music futurists have observed large changes within the music industry and predict
larger ones to come. The introduction and success of social networking, along with the rise of digital
music, has transformed the way music is marketed to the consumer; shifting from a push to pull
strategy. The prior push strategy would feature a marketing campaign in total control of the message
being sent out. The newer pull strategy has has been viewed as a shift in power from advertisers to
consumers, and so is bad news for marketers. With the increase of social networking platforms and
users, social networking has become a major and focal part to music marketing adopting the pull
marketing strategy. Pull marketing shifts the emphasis and attention onto the customer, trying to
market in the correct places by knowing who the target audience is. Consumers are increasingly
customizing to better suit their individual needs. Rather than relying on music companies or a DJ to
pre–determine the mix of songs on a CD, an increasing number of music listeners are downloading
individual tracks and assembling their own sequence of songs. This process is also being replicated
with

Purchase Of A Digital Refraction System
Goal: Incentivize the purchase of a digital refraction system as well as assist new clients in
maximizing the value of their purchase
Total Words in this Document:
Title:
Congratulations on your new digital refraction system! You've taken the next steps to grow your
ophthalmic business and provide your customers with a better overall experience. This investment
will pay off greatly for the years to come, building you a solid, steady additional income stream
while giving your clients the high level of quality of service they've come to expect.
Your new digital refraction system isn't just a tool for your exam room, though. Now that you have
this piece of technology, it can be a powerful component in your practice's marketing plan. By ...
The best way for them to care is to center your pieces around your clients.
Each piece of content you publish should emphasize the relationship between your customer and the
digital refraction system. HIghlighting the benefits to customers will re–frame their vision and
understanding of your practice's new purchase.
Cleaner: Not only are these systems easier to clean in the prime points of client contact than manual
systems, they are easier to clean and maintain than manual systems. Fogginess or dullness on the
mirror can affect the readings taken by the doctor or technician using a manual system, but a digital
system removes that challenge.
More efficient: Manual phoropters require the ophthalmic professional to enter data during the
pretest into the refractor and the patient's individual charts and records. A digital refractor, though,
allows professionals to synchronize each of their pieces of equipment, which makes sure each piece
of equipment that will be used is pre–set to the exact specifications needed by client, as well as
uploading the data to the patient's digital records.
More streamlined: A manual refraction system requires doctors and technicians to complete a wide
variety of administrative tasks to make sure that the phoroptor is ready for the client and that the
numbers read are accurate and consistent. Digital systems eliminate the need for many of these
processes, allow the doctors and technicians to spend more

Branding, Pricing, and Distribution Strategies
ASSIGNMENT 3 MARKETING PLAN FOR TEACH CHINA BRANDING, PRICING, AND
DISTRIBUTION STRATEGIES This section of Teach China's Marketing Plan will focus in on key
factors related to branding, pricing, and distribution: creation and development of the domestic and
global product branding strategy; determination of optimum pricing strategy; looking at how the
pricing strategy supports Teach China's branding strategy, preparation of a distribution channel
analysis, justification of opting for a push or pull strategy; an overall look at how the distribution
strategy fits the product/service target market. It is very important that a start–up company, such as
Teach China, build and develop a strong product brand. It is essential that such ... Show more
content on Helpwriting.net ...
[ (Wasserman, 2012) ] This approach could return the greatest profit margin but would cause a
fluctuation in price when other costs increase. According to Professor Osteryoung, one should be
aware of what competitors are charging for the same service. Yet he cautions against competing on
price. Instead, he suggests that service companies compete on service, ambiance, or other factors
that set [them] apart," [ (Wasserman, 2012) ] The other factor discussed by Professor Osteryoung is
perceived value to customers. Osteryoung points out that setting a price for a service can be
subjective. He rightly posits that pricing (for a service) becomes an art form when one considers that
"the important factor in determining how much (a customer is) willing to pay for a service may not
be how much time was spent providing the service, but what the customer perceives as the value of
the service and the level of expertise," [ (Wasserman, 2012) ] One method available for setting a
price for the services offered by Teach China would be to use what has been called in some literature
the "service pricing formula". Simply put this method helps determine an hourly rate for services
rendered. Desired annual salary + Annual fixed costs (overhead) + Desired annual profit ÷Annual

The Benefits of Integrated Marketing Communications
In today's multi–media world driven by computer and Internet technologies, communications has
changed drastically. Today's communications landscape is a multitude of media and tools wherein
messages can be communicated in real time, making message reception and sending occur almost
simultaneously, within a period of seconds or even milliseconds. Thus, the communications
landscape has become a dynamic realm wherein people from different parts of the world can
communicate and share information instantaneously. It is in this context that integrated marketing
communications thrives and flourishes in the fields of marketing studies and strategic planning
today. Integrated marketing communications (IMC) is the synergistic combination of different media
and communication tools, developing a marketing program that aims to reach target consumers most
effectively and efficiently. It involves development of different marketing strategies such as
advertising campaigns, public relations, and sales promotion, among many others.
Through the above–mentioned marketing strategies, IMC can implement "pull" and "push"
promotion strategies. Push strategies include promotions that are directed to consumers, "pushing"
them to subscribe or buy a specific product, service, and in the case of information technology,
solutions to technical challenges or problems. Advertisements through traditional media such as
television, radio, and print are examples of push promotional strategies. Pull strategies,

Home Depot Marketing Strategy
Once Home Depot's marketing plan contains a thorough description of the scissor lift, it will then
focus on the branding, pricing, and distribution of the lift. The plan will also need to include a
product branding and pricing strategy, as well as examine how the pricing strategy supports the
branding strategy. In addition, Home Depot will prepare a distribution channel analysis from which
it will create a distribution strategy, determine whether the company is going to use a push or a pull
strategy, and how the distribution strategy fits the product.
Branding Strategy
A brand is utilized by a company to differentiate its products from others in the market. Some
techniques for accomplishing this are through the use of distinguishing ... Show more content on
Helpwriting.net ...
It will also discuss the in–house purchase of several lifts for rental purposes, thereby creating
another revenue source. Reach the Top® can also set up its own rental plan. Close, meaningful
collaboration and communication between Reach the Top and Home Depot are the key ingredients
to developing a win/win pricing strategy for both companies.
An effective pricing strategy, especially one which delivers both profit and affordability, will in turn
support and complement the branding strategy. The ultimate goal being when the consumer needs a
ladder, scissor lift, or scaffolding, an immediate identification is made with the sky–blue products of
Reach the Top known for their high–quality, affordability, and are also available at Home Depot.
Distribution Channel Analysis and Distribution Strategy
Another component of an effective marketing plan is a distribution channel analysis. The path a
product or service takes to reach the end consumer is referred to as a distribution channel, which can
include wholesalers, retailers, distributors and the internet (Distribution Channel, 2013). A
distribution channel analysis aids in the creation of a distribution strategy which will convey the
company's plan regarding the distribution of its products, determining whether to use a push or a
pull strategy, and how that strategy fits the product, the target market, and overall marketing

Land O Lakes Marketing Strategy
Land O Lakes
Amber Johnson
Marketing 421
Christopher Boucher
December 2, 2010
Marketing In business, it is essential for management to understand the role and importance of
marketing to his or her organization. Management utilizes marketing tools to satisfy the needs of
customers, and to gain a better understanding of the product itself. The goal of this paper is to
discuss and analyze the distribution practices of Land O Lakes butter. In review of the distribution
practices, I will also attempt to show the importance of knowing and understanding the product you
are marketing.
Distribution Strategies A distribution strategy is in relation to how a company will distribute the
product or services they are offering to ... Show more content on Helpwriting.net ...
In retail, an example would be in department stores; a salesperson can push or recommend a
particular product. Pull marketing refers to an attempt to get the consumer to come and see what
product or service your organization is offering. The consumer is enticed so to speak, by the
promotions and advertising being presented. Land O Lakes used the pull method of marketing to
promote the new butter spread with olive oil, with a commercial of an Olive painted with cow
markings, and created the "Colive". The promotion included a free coupon to try the spread.
Wheel of Retailing Wheels of retailing is a hypothesis of M.P.McNair that explains the patterns of
change in retailing. It is new types of retailers who cut prices by lowering or eliminating customer
services, once established, the retailer increases prices and customer services. During this process
the retailer becomes vulnerable to the next low priced retailer.
Types of Wholesalers The U.S. Bureau of the Census defines wholesalers as: The activities of those
persons or establishments which sell to retailers and other merchants, and or to industrial,
institutional, and commercial users, but who do not sell in large amounts to final consumers. It is
important for marketing managers to understand the role of the wholesaler. There are ten types of
wholesalers. The merchant wholesaler owns the products he or she is selling. The general
merchandise wholesalers are

linear models of innovation are poorly suited to today's...
Introduction
What is innovation? Innovation is not creation or invention. Innovation is not a simple concept of
create or invent a new product either. It is innovation that is to build a new successful product or a
theory which will be accepted by people in the market. And linear models of innovation are a
description of innovation process. It is a unidirectional, incremental process from basic science,
applied science, design or engineering, manufacturing to marketing. To linear models, knowledge
flow is very simple in the process of innovation. The origin of innovation is science, the basic
science. It will increase the production of innovation when increasing the investment to science.
Actually, technology–push model and need–pull ... Show more content on Helpwriting.net ...
To linear models, they ignored the multiple links and feedback loops between the stages of the
innovation process. Every stage has linked with other stages. When doing manufacturing, it can
influence research and development and then when the products come into market, it may get
feedback to be remanufactured. It is not a unidirectional process but a multidirectional process. And
also, linear models was not aware of the interchange between research and development managers,
research and development funding sources, regulatory agencies, entrepreneurs, marketing experts,
etc. They forgot the networks of innovators as well. Doing successful innovation needs the
cooperation of companies, science laboratories and government agencies.
Schmookler(1966) demonstrated that push and pull...like a pair of scissors. People can not divide
them into two different parts. They should be put together to contribute to the innovation. For
instance, Sony's Walkman cassette player came into marketing in 1980. Is it technology–push or
market–pull? At that time, there was no identified need. But people complained about the weight of
system. And headphones were the biggest technical challenge in the project and most innovative
component. However it became popular soon as a personal

Case Study : Supply Chain Integration
Introduction
The challenges that organizations face in supply chain integration is the ability to successfully
coordinate activities across the supply chain so that they can improve performance in the areas of
increase service level, reduce cost, better utilize resources, reduce bullwhip effect, and effectively
respond to changes in the marketplace. According to Levi (2008),
These challenges are met not only by transportation and inventory decisions, coordinating
production, but also by integrating the front end of the supply chain, customer demand, to the back
end of the supply chain, the production and manufacturing portion of the supply chain. In this paper,
it will discuss the challenges and opportunities associated with supply chain integration. Those
opportunities and challenges include the push, pull, and push–pull supply chain systems, the impact
of lead time, the impact of the Internet on supply chain strategies, e–business, and the impact on the
grocery, book, retail, and transportation industries.
Push–Based Supply Chain
Push–based supply chain is define as a strategy where projected demand determines that enters the
process (Landers 2016). With the push–based system it involves the need for companies to forecast
inventory needs in order to meet their customer demands. This can be challenging for most
companies. One challenge that they face with this is the ability to predict which products customers
are willing or will purchase along with deciding

Marketing Analysis : Consumer Promotion
Consumers promotion are based on any different kind of processes used to convince the consumers
to purchase goods or services, usually these are based on promotion such as reduced prices, free
samples, rebates, or even or other bonuses for a limited time to push demand for the particular
product being promoted(Ogden & Ogden 2014). Consumer account for at least 20% of the value of
the average shopping. Promotion are very popular because of demands of powerful retailers,
because they help with brand management, the strength of the retailer emphasis is based on trade
mostly consumer promotions (Planning promotions. 2011). Many consumers promotional tactics
can be used for businesses purposes, because they are associated with consumer promotion, this is
directed to the final user, or the trade promotion, that is directed at wholesalers not the consumers
(Ogden & Ogden 2014). Some consumers prefer the instant wind promotion to the money back,
sales promotion can deliver short termed gain and long termed promotions, promotional tactics do
work to snare the consumer. The product is a perfume, , which involves visual and physical
feedback, coupons can be used for this products, in fact a discount coupon can be applied,
sometimes it has to be printed out and taken in the store to be redeemed before purchasing this
product (Ogden & Ogden 2014). There is countless way to market and advertise perfume one way is
sampling, there are always free sample of perfume online and in the

Domestic and Global Product Branding Strategy of Comfort...
Create the domestic and global product branding strategy. My company Comfort Cakes by Lynda
would specialize in making cakes for events such as birthdays, weddings, anniversaries and other
special events. The main specialty that it would offer is the wide range of tastes and designs which
may be unknown to the local consumers. My company should also adapt to the best quality
standards so that maximum consumer satisfaction is guaranteed. Comfort Cakes by Lynda will
experiment with new fusions of flavors along with the regular flavors that it has to offer to its
consumers Altogether some seem to think branding a bakery a waste of money, research (e..g Idea
spot; Inc.com) shows it to be useful. This is particularly so since even though one may have a cadre
of local customers, customers need to be able to describe and particularize the product, aside from
the fact that branding helps disseminate the bakery's reputation. Branding for both domestic and
global product will adopt the same technique: My steps will be to develop a brand promise that will
crystallize Comfort Cake's purpose and essence.
My steps are the following:
To identify the top three values under which I operate my bakery. These are: family, honesty,
passion.
To develop a mission for my bakery: This is to provide the best quality standards and range of cakes.
To create a vision of the business when it succeeds in fulfilling that mission. This will be to be the
baker of choice for special occasions in

Research Paper On Push And Pull Marketing
Research questions and Aim of review:
What are the most affective push/pull strategies in this industry?
What benefits can these strategies provide?
What control does the government have on the marketing of this industry?
How is technology affecting the way in which pharmaceuticals are marketed?
What involvement do medical insurers have and what part do they play in the prescribing of
pharmaceuticals?
Why are generic medications less expensive?
What drivers an effective business to business relationship?
How can loyalty programs be beneficial when marketing to intermediaries?
Research Objectives and Articles:
1) To determine Push and Pull strategies adopted from companies.
Push marketing is marketing that targets physicians and doctors with ... Show more content on
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Both Healio (Healio) , as well as Wikipedia (wikipedia) highlight similar strategies in this regard.
Four strategies that are most prominent and highlighted by several sources are the following:
1) Articles and journals – Often called 'ghostwriters', professionals are paid to write journals and
articles about the medical industry. The literature will include beneficial information of the
concerned party such as benefits, advantages, comparisons to competition and so on These articles
can often be distorted as the focus is only on the positive aspects of the pharmaceutical products or
company, whilst side lining important negative information such as side effects and complication.
2) Pharmaceutical company representatives – These representatives will meet as many doctors and
physicians as possible the persuade them to persuade the medical profession to prescribe the given
pharmaceutical which are often newer and more expensive pharmaceuticals. These representatives
are there to get the physicians to buy into the pharmaceutical product and thus have prior knowledge
to answer questions such as the effect of the

Gossip-Based Algorithms
1. INTRODUCTION
Gossip–based algorithm plays a major part for distributing simple and efficient information in large
networks. One of the examples of gossip–based algorithm is rumor –spreading model. It is also
called as rumor mongering. It is introduced by Daley & Kendall (D K model) in the context of
duplicated databases. The rumor spreading algorithm is an example of epidemic process. It is mainly
used to examine in the view of mathematics. The algorithm follows synchronous rounds. The main
aim of rumor spreading is to spread a rumor to all nodes in a social network in small no of rounds.
At the beginning of the round, the information is sent to initial node known as start node. Then the
information is sent to all nodes. The node having information will not accept to receive the
information again. While executing the algorithm the graph and degree of nodes must be constant.
In case of dynamic networks, an evolving graph is introduced to study the behavior of graph and
nodes.
Fig. 1 Graph connected with rumors
1.1. Problem statement:
To begin with the rumor spreading algorithm mainly concentrates the broadcasting of message that
is the information should reach all nodes of a graph. Secondly it concerns about the completion time
i.e., within how many rounds the information is reached to all nodes. From the above research the
problem can be stated as :each node transfers the rumor what has but in cases the node might not be
knowing what information that the neighbour

The Pandora Jewlery Company
In 1982, Pandora was founded in Denmark by goldsmith, Algot Per Enevolsen, and his wife Winnie,
situated in a modest surrounding in Copenhagen.
The story is about a company with distinctive brand and products that in just a few years had an
extraordinary journey from local Danish jewellery to a world's most recognized and loved jewellery
brand with sales in more than 70 countries.
The Pandora universe was born as an idea of making quality jewellery accessible for all women.
Along the way came the idea of designing a bracelet made of genuine high quality material.
Bracelets made of sterling silver, 14/18 carat gold and precious stones, each charm telling a story
that can be mixed and matched to create a more personal look.
It may be just a small detail, but is one that makes all the difference. At Pandora we pay great
attention to the finer aspect of each piece of jewellery: Every facet and feature is carefully
considered before it leaves the hands of our goldsmiths combining century–old craftsmanship to
make modern and beautiful designs.
Our logo represents someone bestowed with an inimitable crown which conveys a sense of privilege
to our women. It also means being true to our respect for individual woman and the moments that
make them special. Pandora's point of difference builds upon the brand unique set of values, a real
ambition that led women express their style. Our logo reflects that we will always inspire women
and

Soren Chemical Case Study
1. Why is Soren Chemical struggling to sell Coracle? In particular, please discuss how the channel
structure affects the sales of Coracle.
Soren Chemical is new to developing a consumer brand (it partners with formulators to use private–
label branding for its Kailan MW line). Therefore, they are relatively inexperienced with marketing
consumer–oriented brands whereby they have to handle directly with wholesalers and also market to
retailers, pool service professionals and consumers. This inexperience might have caused
miscommunication between channels as seen when pool service professionals and specialty retailers
had made inquires about Coracle but only 30% recalled receiving the Coracle material. Also 70% of
them stated that Coracle ... Show more content on Helpwriting.net ...
To calculate the annual EVC, we need to take reference value plus differentiation value. The
reference value is the cost of substitute, which is ClearBlu's annual cost of $56.25. The
differentiation value includes Coracle's increase in chemical savings. Coracle reduces the need for
additional chlorine, shock treatments and enzymes, thus reducing pool owners' annual chemical cost
by 20% to 30% (average of 25%). ClearBlu reduces annual chemical cost by 15%, thus the increase
in savings by Coracle is 10% (25%– 15%). The annual chemical cost (excluding clarifiers) is $300.
Calculation of Coracle's annual EVC: $56.25+ 0.1x $300= $86.25.
3. Should Soren Chemical adopt a "push" or a "pull" strategy? Why?
Coracle, being a new brand should first adopt a push strategy since there is low brand loyalty and
low brand awareness. This will generate exposure and encourage distributors to stock up on Coracle.
Only 25% of consumers understand and use clarifiers regularly. This shows that there is low
involvement in purchasing decision and perhaps an impulse item as a residential clarifier. And thus a
push strategy is a good way to promote the product. However, since product benefits are not well
understood by consumers, Soren can also adopt a pull strategy in communicating the actual value of
Coracle, and let consumers know about the annual EVC rather than unit cost. It is hard to promote
Coracle to the distributors since they understand that low annual cost of Coracle comes

Assignment 3: Branding, Pricing, and Distribution Essay
1
Assignment 3: Branding, Pricing, and Distribution
Kenneth Lee
8/6/2012
Marketing 500
Dr. R. Kay Green Strayer University
2 Authors Note Kenneth L. Lee Graduate of Strayer University. Kenneth L. Lee Is now the owner of
Lee's Recruiting Training Team. The research was done form share holder investments.
Correspondence concerning this report should be addressed to Kenneth Lee, owner and author of
Lee's Recruiting Training Team, 22 Lee's drive Fredericksburg Va. 22444. Contact author:
WWW.Lee'sRecruitingTrainingTEam.com
3 Abstract This paper will explore the domestic and global product branding strategy, determine ...
Lee's Recruiting Training Team will be hinged on these four factors. We will ensure that the services
created will be such that it can sell anywhere using the same method. Our services will consider the
primary elements of all the markets. However, the language in which the product is named can be
changed; whereas the content will remain the same.
In this strategic preparation our organization will start exporting to our foreign clients first, for
initial testing of the marketing plan. We take into consideration the language barriers and realize that
we may not be received well at first, however with our goal and team motto, helping them realize
the importance of constructing a successful team through effective communicating; they will soon
see the benefit. 5 Lee's Recruiting Training Teams main slogan is simple, one team one voice,
getting everyone on their team to speak the same language so that there is a clear complete mutual
understanding about the needs and vision of their company.
The price of our product and services is never constant. It will be decided after reviewing the market
and the currency of the country. The variables that affect prices are location where the product and
services are being produced, cost of materials, transportation charges, labor charges and so on.
Robinson and Lakhani (1975) initiated a long research stream in marketing when they used the Bass
model (1969) to develop optimal pricing path for a

Advantages Of Just In Time
Just In Time (JIT)
Just in time (JIT) is a production strategy that strives to improve business efficiency and decrease
waste by receiving goods that only needed in production process, thereby reducing inventory costs.
JIT is a long term approach to process improvement which defines how inventory is viewed and
how it relates to management. The philosophy of JIT is storage of unused inventory is a waste of
resources and advocated inventory should come at the right time, in the right place and in the exact
amount. It helps organization to expose the hidden costs of inventory, eliminate inventory that does
not compensate for manufacturing process issues and constantly improve processes to require less
inventory.
There are 5 principles of JIT ... Show more content on Helpwriting.net ...
It demands a more accurate forecast of sales and adjusted inventory levels based upon actual sale of
goods. The goal of push & pull is to stabilization supply chain and avoid product shortages problem
which can cause customers shift to other substitute product to make their purchases.
Push system of inventory control is manufacturing system that based on forecast demand.
Organization must predict which product customers will purchase and determine how much the
product will be purchased. After that company will turn to produce enough products to meet the
forecast demand. The advantage in this system is reduces risks of not meeting customer demand and
risk which cause customer dissatisfaction. Besides, the disadvantage of push system is forecasts are
often inaccurate as sales is unpredictable.
Pull system of inventory control is manufacturing system that based on actual demand. Company
that implement this system will monitor statistics in real time to make the most educated decisions
when ordering supplier, this is because pull system will only produce enough product to fulfill
customer's order. The main advantage in pull system is no excess inventory needs to be stores and
this save the storing costs. However, the main disadvantage for this system is that is a highly
possible to run into ordering dilemmas and cause customer

Eric
1. How has Altera modified its strategy? Why?
Altera learned a hard lesson in inventory management after losing $115 million worth of inventory
in the 2000–2001 timeframe. Altera produced its programmable logic devices and stocked them in
warehouses waiting for customer demands. Their thought was to provide a cost advantage to their
customers by having readily available stocks. Altera also leaned forward to help customers by
building new products from specs. This push strategy backfired, and resulted in the $115 million
loss.
Altera has now modified their strategy towards a push–pull strategy. The push strategy is to produce
mainstream products in the form of die banks, which is the largest portion of the manufacturing
process. ... Show more content on Helpwriting.net ...
* Inventory levels will have to be closely monitored as the customer orders will require special
handling and production scheduling versus the push mentality of producing many products to stock.
3. How do you anticipate Altera's customers will react to this new strategy? What are some
advantages and disadvantages for Altera's customer?
I believe Alters customers will react positively to their strategic changes. It should appear to the
customers as an obvious solution to establish open communications and seeking more information
to help the customer, however there are advantages and disadvantages.
Advantages
* Altera will have better insight into inventory levels of the customers and be in a better position to
advise of possible overstocking. * Implementation of supply change management software will
improve production and inventory efficiencies. The cost savings may be passed down to Altera's
customers.
Disadvantages * Altera's customers may see longer lead times for parts. Parts previously received in
days are now going to take weeks and months, pending customer orders. Advance notice and more
open communication should mitigate adverse effects on production. * The customer may be
reluctant to share inventory and

A Short Note On The Issue Of Supply Chains ( Push, Pull,...
MKTG 6253 Assignment #1
Research the responsiveness issue in supply chains (push, pull, and postponement strategies). Define
each strategy and discuss the major differences between them. Name some companies that use each
strategy. Do not just use the textbook for your answers.
Let's know the meaning of responsiveness in Supply Chain Management: Businesses manage their
ATM networks by providing cash where and when customers want it. But they must provide this
service efficiently if they are to make a profit. An effectively managed cash supply chain must be
efficient and responsive at the same time. Responsiveness is the ability of the supply chain to
respond purposefully and within an appropriate timeframe to customer requests or changes in the
marketplace. In contrast, a supply chain can be considered to be efficient if the focus is on cost
reduction and no resources are wasted on non–value added activities. Balancing the conflict between
these two dimensions is where the real challenges lie.
Here, we are going to discuss three main supply chain responsive strategies:
1. Push Strategy 2.Pull Strategy 3. Postponement Strategy
1. Push Strategy: Most companies use the forecast approach today, in what is called a "Push
system". Companies forecast to feel confident that the goods they order will both find willing buyers
and not run out unexpectedly soon. In the Push world, decision points occur at every reorder. How
much should be purchased? In other

Improving Brand Awareness For The New Market Essay
Financial: Brita enhance their company in terms of value and results, so they are more profitable
than the competition. they reach this ambitious goal by constantly auditing and optimizing the
efficiency of all performance processes within the company. The objectives and the personal goals
of each individual are compatible. They offer appropriate remuneration for the achievements of their
employees, they nurture talents and promote careers, no position is a dead–end.
Research and development: There are about 50 staff members working in research department, Brita
put 5% turnover as reinvestment to support them.
Brita today go with global strategy, in another word, sale as many as they can. Question is how to
improve brand awareness in the new market. Higher market share and sales is result of good
marketing. On the other said, higher market share is also the greatest way to improve brand
awareness. Using Chinese booming market as example, the only way to buy Brita products is online
shopping, because there are many advantage over physical store. But the problem is nobody buy
such product if they don't knows it. There is no Brita mass advertising going on in china at all,
particularly in traditional media. I think those operations strategy works but not effective in China.
Leadership
There are many kinds of leaderships, Brita declare them self as a type of open mind.
By the definition of Brita self image, the only way to satisfy their ambitions

Nt1310 Unit 3 Assignment Of Marketing
Marketing Project
Introduction
In the ever changing technological era of the soon to be 21st century, electronic advancements have
amazed us all. Unfortunately, the educational gap for the common man/woman as a computer end
user has left many far behind. There are those who know and those who don't. This gap is the anchor
of the computer industry. One question comes to mind. "Why would I buy a computer,
investing thousands of dollars, when I don't know the first thing about them?" If it were as
easy as plugging it in and it guiding you through every nook and cranny answering every question
you had, then the computer would basically sell itself.
However, the shortcomings of this ... Show more content on Helpwriting.net ...
If someone who has no idea how to use a computer needs help, this could get quite costly.
My business would deal more on the novice level. From how to turn on your computer to more
advanced applications. I plan to gear my service toward the person who has a simple problem, to the
more learned computer user, and will call on my service without hesitation. My goal would be to
make the customer feel comfortable no matter how insignificant the case. This is what would
separate my business from the others.
Pricing Strategy
I would be most likely accepted in the market in a penetration pricing strategy. First, my overhead
would be minimal so cost of my service would best serve the public at a low start up price. Second,
not many are willing to open their pocket books too wide after they've already made a major
purchase.
However, since my service could be considered a short term service with a high turnover, a month to
month contract or a choice of extensions to this contract for additional fees would go like this: $25
for the first month up to 25 calls
$45 for two months up to 50 calls $70 for three months up to 75 calls $125 for six months unlimited
calls $200 for 1 year unlimited calls all emergency home visits would be a $20 charge An important
note: These would be the promotional prices in the Introductory

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