The document discusses feedback received from audiences on a teaser trailer. It describes how posting the trailer online generated comments on YouTube and social media that influenced edits to remove a play button and add a door slam and speech. Screening the trailer for their class and collecting questionnaires provided the most useful feedback, which led to editing credits and title screens to make them clearer and longer.

1. WHAT HAVE YOU
LEARNED FROM YOUR
AUDIENCE FEEDBACK?

2.  Once we had edited the teaser trailer together we
decided to post a first edit onYouTube and then post
links to our twitters. We received audience feedback on
twitter and in theYouTube comments.

4.  The feedback we received was very helpful and gave us a
different perspective on the whole trailer. Gaining this
audience feedback gave us more ideas and influenced us
to edit the majority of the things that the feedback
suggested. We removed the ‘play button’ that kept
coming up on the screen.We edited in a door slam and
speech.We also decided to go and film some extra
scenes to capture more of a ‘being watched’ element.
Unfortunately some of this did not make it to the final
cut.

5.  We then did a ‘screening’ with our class and asked them
to fill out a questionnaire to help give us audience
feedback and things to improve.

7.  Receiving this feedback was the most influential and
effective by far. Using this feedback we decided to edit
the credits and title screens that we had to make them
clearer and more readable. We also made them slightly
longer. Although some of the feedback was not exactly
what we wanted for example “make the narrative
clearer” we did not edit the actual content of the trailer
from that point.