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RedMonk Analytics
Helping You Understand the New Kingmakers
10.20.2005
V 1.3: December, 2010

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QUESTION:
What do the following technologies have in common?
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...besides being open source and ubiquitous
from startups to the enterprise
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ANSWER:
They have been successful because of developers
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Just like these projects
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And just like RedMonk
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Since 2002, RedMonk has been the only
developer focused industry analysis firm
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Why?
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Because developers are The New Kingmakers
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Technology adoption today is bottom up
CIO
DEVELOPERS
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What IT Decision Makers Think is Being Used
CIO
What Developers Want to Use What is Actually Being Used
DEVELOPERS
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TRANSLATION:
If you're in technology, you need developers. Badly.
And you're going to be competing for them.
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Who can help you work more effectively with
developers?
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Who else?
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RedMonk has spent nearly a decade engaging
with and learning from developers
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We built RedMonk Analytics to share
these insights with you
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Quantitative insight on developers
RedMonk Analytics
Insights on:
• Search queries
• Developer influence
• Trending by topic
• Worldwide location
• Traffic by institution
• And more every week
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Delivering you answers, not data
RedMonk Analytics
Comes with:
• Out of the box usability
• Easy to understand reports
• Simple filtering/querying
Does not require
• Training courses
• A Statistics/BI background
• Complex data crunching
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RedMonk Analytics is a subscription
SaaS tool providing a one stop shop for
developer insights
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FAQ
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QUESTION: What is RedMonk Analytics?
ANSWER: RedMonk Analytics is a tool for
understanding developers. It's a product that
will give you insight into what developers are
interested in, where they're coming from, what
they're reading, who's influential and more. If
you have a Developer Relations program, this is
a quantitative complement to it. If you don't, you
should, and we can help with that too.
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QUESTION: How do you define “developer?”
ANSWER: Loosely. Think: folks in the trenches
getting things done. We're talking about coders
and programmers from novice to wizard, yes,
but also sysadmins. DBAs. Architects.
Designers. Anyone with a hands on role in
implementation. They are our people, and we
exist for them.
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QUESTION: How does RedMonk Analytics work?
ANSWER: RedMonk Analytics is similar to tools
like Google Flu Trends in that it watches for
patterns in data. As an analyst firm, RedMonk
has always published content for free. This
content is consumed primarily by developers; in
watching where and how and how frequently
this content is consumed, we learn a lot. We
clean this data up, analyze it and serve it up
along with data we collect from other sources
like Twitter.
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QUESTION: Who should use RedMonk Analytics?
ANSWER: Anyone who needs to understand
developers more completely. The tool does not
assume a background in statistics, computer
science or BI, so it's available to everyone from
public relations and marketing to competitive
intelligence to product design and strategy.
Senior leadership is taking a keen interest as
well, and developer relations are another natural
audience.
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QUESTION: Is RedMonk Analytics strictly
RedMonk data?
ANSWER: Yes and no. The bulk of the reports are
currently driven by our own data. We are in the
process, however, of incorporating various third
party developer centric data sources from blogs
to other developer centric data sources. Our
Twitter Top 50 – scored for us by Infochimps - is
one example of how we'll be incorporating
outside data in the future.
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QUESTION: Is there a free version of RedMonk
Analytics?
ANSWER: Sorry, but not at the present time. We
regularly incorporate data from RedMonk
Analytics into our free research and post daily
insights from the tool to Twitter
(@analyticsmonk), but full is access is
restricted to paying subscribers at present.
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QUESTION: What's on the roadmap?
ANSWER: Very, very cool stuff. The next planned
report will make available data on developer
preferences for operating system, browser,
search engine and more. As more third party
data sources see the value of the product, they
want to get on board. So while we can't give you
a schedule, we can tell you that we'll be very
actively adding new data in to the system for
users. The roadmap also includes more
extensive local storage and querying as well as
more sophisticated visualizations.
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QUESTION: What's in it for data partners?
ANSWER: Most data partners are excited about
using RedMonk Analytics as a channel. If you
have a complex dataset and are in the business
of providing detailed analytics on it, great! We're
not in the business of providing deep dive
mining of your data: we'll take simple
summaries and lists and leave the rest to you.
Additionally, all of our external data sources will
be attributed, not white-labeled, thus creating
sales opportunities for you.
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QUESTION: What if I have a more detailed
question than RedMonk Analytics can answer?
ANSWER: That's where RedMonk Analytics
Custom comes in. To maximize usability, our
tool is oriented around the 80/20 rule; we try, in
other words, to answer most questions rather
than every question. Customers with more
detailed queries, however, can simply apply
hours from their RedMonk subscription towards
a RedMonk Analytics Custom project. Our
analysts will research your question and prepare
you an answer for a predetermined hourly cost.
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QUESTION: I'm a current RedMonk customer: am
I already a subscriber?
ANSWER: The product launched this fall, so
contracts signed prior to that don't have
provisions for RedMonk Analytics, meaning that
the odds are that the answer is no. It's an easy
add-on process for current customers, however.
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QUESTION: How do I sign up?
ANSWER: We've got self-service sign-up
coming, but in the meantime we're working on a
standard invoicing basis. Contact
analytics@redmonk.com for signup. If you want
a demo prior, add yourself to the list here:
http://monk.ly/arcturuslist.
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QUESTION: Do you have paying customers, or is
this just beta software?
ANSWER: Yes. We are in beta, and likely will be
until January, but we have multiple customers
already signed up. Join them!
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