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RedMonk Analytics Helping You Understand the New Kingmakers 10.20.2005V 1.2: December, 2010

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QUESTION:What do the following technologies have in common? 2

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3

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...besides being open source and ubiquitous from startups to the enterprise 4

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ANSWER:They have been successful because of developers 5

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Just like these projects 6

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And just like RedMonk 8

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Since 2002, RedMonk has been the onlydeveloper focused industry analysis firm 9

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Why? 10

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Because developers are The New Kingmakers 11

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Technology adoption today is bottom up CIO DEVELOPERS 12

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TRANSLATION:If youre in technology, you need developers. Badly.And youre going to be competing for them. 13

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Who can help you work more effectively with developers? 14

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Who else? 15

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RedMonk has spent nearly a decade engaging with and learning from developers 16

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We built RedMonk Analytics to share these insights with you 17

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Quantitative insight on developers RedMonk Analytics Insights on: • Search queries • Developer influence • Trending by topic • Worldwide location • Traffic by institution • And more every week 18

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Delivering you answers, not data RedMonk Analytics Comes with: • Out of the box usability • Easy to understand reports • Simple filtering/querying Does not require • Training courses • A Statistics/BI background • Complex data crunching 19

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RedMonk Analytics is a subscriptionSaaS tool providing a one stop shop for developer insights 20

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FAQ 21

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QUESTION: What is RedMonk Analytics?ANSWER: RedMonk Analytics is a tool forunderstanding developers. Its a product thatwill give you insight into what developers areinterested in, where theyre coming from, whattheyre reading, whos influential and more. Ifyou have a Developer Relations program, this isa quantitative complement to it. If you dont, youshould, and we can help with that too. 22

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QUESTION: How do you define “developer?”ANSWER: Loosely. Think: folks in the trenchesgetting things done. Were talking about codersand programmers from novice to wizard, yes,but also sysadmins. DBAs. Architects.Designers. Anyone with a hands on role inimplementation. They are our people, and weexist for them. 23

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QUESTION: How does RedMonk Analytics work?ANSWER: RedMonk Analytics is similar to toolslike Google Flu Trends in that it watches forpatterns in data. As an analyst firm, RedMonkhas always published content for free. Thiscontent is consumed primarily by developers; inwatching where and how and how frequentlythis content is consumed, we learn a lot. Weclean this data up, analyze it and serve it upalong with data we collect from other sourceslike Twitter. 24

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QUESTION: Who should use RedMonk Analytics?ANSWER: Anyone who needs to understanddevelopers more completely. The tool does notassume a background in statistics, computerscience or BI, so its available to everyone frompublic relations and marketing to competitiveintelligence to product design and strategy.Senior leadership is taking a keen interest aswell, and developer relations are another naturalaudience. 25

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QUESTION: Is RedMonk Analytics strictlyRedMonk data?ANSWER: Yes and no. The bulk of the reports arecurrently driven by our own data. We are in theprocess, however, of incorporating various thirdparty developer centric data sources from blogsto other developer centric data sources. OurTwitter Top 50 – scored for us by Infochimps - isone example of how well be incorporatingoutside data in the future. 26

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QUESTION: Is there a free version of RedMonkAnalytics?ANSWER: Sorry, but not at the present time. Weregularly incorporate data from RedMonkAnalytics into our free research and post dailyinsights from the tool to Twitter(@analyticsmonk), but full is access isrestricted to paying subscribers at present. 27

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QUESTION: Whats on the roadmap?ANSWER: Very, very cool stuff. The next plannedreport will make available data on developerpreferences for operating system, browser,search engine and more. As more third partydata sources see the value of the product, theywant to get on board. So while we cant give youa schedule, we can tell you that well be veryactively adding new data in to the system forusers. The roadmap also includes moreextensive local storage and querying as well asmore sophisticated visualizations. 28

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QUESTION: Whats in it for data partners?ANSWER: Most data partners are excited aboutusing RedMonk Analytics as a channel. If youhave a complex dataset and are in the businessof providing detailed analytics on it, great! Werenot in the business of providing deep divemining of your data: well take simplesummaries and lists and leave the rest to you.Additionally, all of our external data sources willbe attributed, not white-labeled, thus creatingsales opportunities for you. 29

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QUESTION: What if I have a more detailedquestion than RedMonk Analytics can answer?ANSWER: Thats where RedMonk AnalyticsCustom comes in. To maximize usability, ourtool is oriented around the 80/20 rule; we try, inother words, to answer most questions ratherthan every question. Customers with moredetailed queries, however, can simply applyhours from their RedMonk subscription towardsa RedMonk Analytics Custom project. Ouranalysts will research your question and prepareyou an answer for a predetermined hourly cost. 30

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QUESTION: Im a current RedMonk customer: amI already a subscriber?ANSWER: The product launched this fall, socontracts signed prior to that dont haveprovisions for RedMonk Analytics, meaning thatthe odds are that the answer is no. Its an easyadd-on process for current customers, however. 31

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QUESTION: How do I sign up?ANSWER: Weve got self-service sign-upcoming, but in the meantime were working on astandard invoicing basis. Contactanalytics@redmonk.com for signup. If you wanta demo prior, add yourself to the list here:http://monk.ly/arcturuslist. 32

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QUESTION: Do you have paying customers, or isthis just beta software?ANSWER: Yes. We are in beta, and likely will beuntil January, but we have multiple customersalready signed up. Join them! 33