Showcase Your Data w/ RedMonk Analytics

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You, your users or both are generating data every day. Why not put it to work?

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Showcase Your Data w/ RedMonk Analytics

  1. 1. Showcase Your Data With RedMonk AnalyticsOctober 201110.20.2005
  2. 2. “The software and web industry can learn a lotfrom the lumber industry…The lumber industry sells what used to bewaste — sawdust, chips, and shredded wood— for a pretty profit. Today you’ll find theseby-products in synthetic fireplace logs,concrete, ice strengtheners, mulch, particleboard, fuel, livestock and pet bedding, winterroad traction, weed killing and more.” Jason Fried, 37signals 2
  3. 3. You, your customers or both are generating data 3
  4. 4. Data Concerning•  Platform preferences•  Hardware winners and losers•  Geography trends•  Programming language usage•  API consumption patterns•  Operational best practices•  Mobile framework uptake 4
  5. 5. Right now, if you think of the data at all, you probably consider it a byproduct 5
  6. 6. Why not use it? 6
  7. 7. Who’s already doing this? 7
  8. 8. 8
  9. 9. 9
  10. 10. 10
  11. 11. 11
  12. 12. RedMonk is in business to:Collect and analyze data 12
  13. 13. You’re in business to:Innovate and improve your product 13
  14. 14. The Solution:Let us showcase your data 14
  15. 15. How? 15
  16. 16. Using the Developer Intelligence portal we built 16
  17. 17. You give us a slice ofyour developer relateddata as a spreadsheet. 17
  18. 18. We add your data to ourcollective. With the logoand link of your choice. 18
  19. 19. Building the Developer Picture •  All data is attributed and linked to the source •  Multiple third party sources •  Covering all areas of development from mobile to cloud •  Includes historical and recent data •  Continuously updated 19
  20. 20. For the cost of data you aren’t using, you get a new channeland revenue opportunity 20
  21. 21. While you help build amore complete picture of developers 21
  22. 22. #winning#winning 22
  23. 23. QUESTIONS 23
  24. 24. QUESTION:This seems like a problem:we’re spinning up ananalytics business. Won’tthis compete with us? 24
  25. 25. ANSWER:Nope. We don’t want all of yourdata, just some of it. We’rebroad analysis, you’re deep. Ifanything, we’re going to dolead gen for you. 25
  26. 26. QUESTION:What kind of data are youlooking for? 26
  27. 27. ANSWER:Anything and everything developerrelated. If you can tell us aboutwhat developers are using, notusing, reading about, writingabout, buying, training in and soon, we should talk. 27
  28. 28. QUESTION:How is the data licensed? 28
  29. 29. ANSWER:Our license simply says wewon’t sue you and you won’tsue us for using data youprovide. Also, that we’reobligated to give you creditfor same. Easy. 29
  30. 30. QUESTION:Do you pay for this data? 30
  31. 31. ANSWER:Right now, no. We take onlyhigh level data in return forbranding. If you’ve got reallyinteresting data that youwant to share morecompletely, talk to us. 31
  32. 32. WOULD YOU LIKE TO KNOW MORE? analytics@redmonk.com 32

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