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Showcase Your Data w/ RedMonk Analytics


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You, your users or both are generating data every day. Why not put it to work?

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Showcase Your Data w/ RedMonk Analytics

  1. 1. Showcase Your Data With RedMonk AnalyticsOctober 201110.20.2005
  2. 2. “The software and web industry can learn a lotfrom the lumber industry…The lumber industry sells what used to bewaste — sawdust, chips, and shredded wood— for a pretty profit. Today you’ll find theseby-products in synthetic fireplace logs,concrete, ice strengtheners, mulch, particleboard, fuel, livestock and pet bedding, winterroad traction, weed killing and more.” Jason Fried, 37signals 2
  3. 3. You, your customers or both are generating data 3
  4. 4. Data Concerning•  Platform preferences•  Hardware winners and losers•  Geography trends•  Programming language usage•  API consumption patterns•  Operational best practices•  Mobile framework uptake 4
  5. 5. Right now, if you think of the data at all, you probably consider it a byproduct 5
  6. 6. Why not use it? 6
  7. 7. Who’s already doing this? 7
  8. 8. 8
  9. 9. 9
  10. 10. 10
  11. 11. 11
  12. 12. RedMonk is in business to:Collect and analyze data 12
  13. 13. You’re in business to:Innovate and improve your product 13
  14. 14. The Solution:Let us showcase your data 14
  15. 15. How? 15
  16. 16. Using the Developer Intelligence portal we built 16
  17. 17. You give us a slice ofyour developer relateddata as a spreadsheet. 17
  18. 18. We add your data to ourcollective. With the logoand link of your choice. 18
  19. 19. Building the Developer Picture •  All data is attributed and linked to the source •  Multiple third party sources •  Covering all areas of development from mobile to cloud •  Includes historical and recent data •  Continuously updated 19
  20. 20. For the cost of data you aren’t using, you get a new channeland revenue opportunity 20
  21. 21. While you help build amore complete picture of developers 21
  22. 22. #winning#winning 22
  23. 23. QUESTIONS 23
  24. 24. QUESTION:This seems like a problem:we’re spinning up ananalytics business. Won’tthis compete with us? 24
  25. 25. ANSWER:Nope. We don’t want all of yourdata, just some of it. We’rebroad analysis, you’re deep. Ifanything, we’re going to dolead gen for you. 25
  26. 26. QUESTION:What kind of data are youlooking for? 26
  27. 27. ANSWER:Anything and everything developerrelated. If you can tell us aboutwhat developers are using, notusing, reading about, writingabout, buying, training in and soon, we should talk. 27
  28. 28. QUESTION:How is the data licensed? 28
  29. 29. ANSWER:Our license simply says wewon’t sue you and you won’tsue us for using data youprovide. Also, that we’reobligated to give you creditfor same. Easy. 29
  30. 30. QUESTION:Do you pay for this data? 30
  31. 31. ANSWER:Right now, no. We take onlyhigh level data in return forbranding. If you’ve got reallyinteresting data that youwant to share morecompletely, talk to us. 31