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Startup	101
@sofianhw
About	me
GAIB	at	WarungPintar.co.id
Tech	Advisor	at	Nodeflux.io
Tech	Evangelist	at	Kata.ai
What	is	Startup
“A	startup	is	an	organization	formed	to	
search	for	a	repeatable	and	scalable	
business	model.”
Founder
“FOUNDERS	ARE	INDIVIDUALS	WHO	
CREATE,	EXECUTE,*	AND	INVEST	IN	IDEAS	
TO	TURN	THEM	INTO	STARTUPS”
Business	Model	Canvas
A	BUSINESS	MODEL	
Describes	the	
rational	of	How	An	
organization	
creates,	delivers	
and	capture	values
Lean	Startup
is	an	approach	for	launching	businesses	
and	products,	that	relies	on	validated	
learning,	scientific	experimentation,	and	
iterative	product	releases	to	shorten	
product	development	cycles,	measure	
progress,	and	gain	valuable	customer	
feedback
Pivot
structured	course	correction	designed	
to	test	a	new	fundamental	hypothesis	
about	the	product,	strategy,	and	engine	
of	growth
Agile	Development
Individuals	and	interactions	over	
processes	and	tools	Working	software	
over	comprehensive	documentation	
Customer	collaboration	over	contract	
negotiation	Responding	to	change	over	
following	a	plan
Accelarator
Accelerators	are	organizations	that	provide	
cohorts	of	selected	nascent	ventures	seed-
investment,	usually	in	exchange	for	equity,	and	
limited-duration	educational	programming,	
including	extensive	mentorship	and	structured	
educational	components.	These	programs	
typically	culminate	in	“demo	days”	where	the	
ventures	make	pitches	to	an	audience	of	
qualified	investors.
Access	to	Capital
Startup	vs	Firm
Startup 101

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Startup 101