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1 of 5
MISTAKES TO AVOID IN YOUR
SOCIAL MEDIA MARKETING PLAN
3 things you can cut right now
from your Social Marketing Plan
1. Updating your Facebook page UNLESS you
have a SPECIFIC PLAN to make your
updates provoke a REACTION that is
connected to a process--a way to CAPTURE
SALES LEADS and bring them toward a
transaction.
2. Blogging to tell stories. Engaging stories
about your business culture or personality
RARELY cause sales. If you want your blog
posts, videos or Facebook interactions to
SELL they need to create high levels of
confidence in buyers. For instance, are your
stories giving blog readers these 2 things?
I. a way to fulfill a specific need or desire and
II. something to ACT on. If they aren't your stories
suck.
Because ultimately you won't be able to connect
to your product or service to the story in a way
that earns a sale. Your story won't be a
discussion. It'll be a monologue.
3. CutYouTube videos that, likewise, do not tell
a story that fulfills a specific need and
includes a call to action.
Your customers probably don't need to know how your
product or service actually works or look behind the
scenes.. AS MUCH as they need a problem solved or a
way to better understand the BEST FIT for their needs.
So pull the plug on Facebook, blogs and videos that
don't give customers answers to burning questions or a
sample of the experience they're craving--and a way to
act on them that creates a LEAD for you. If you do
you'll be one step closer to making social media sell for
you.
Free MP3 Podcast reveals how to use social
media to sell more stuff.
Find out more at
www.sociamigo.com/mp3

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Mistakes to avoid in your social media marketing plan

  • 1. MISTAKES TO AVOID IN YOUR SOCIAL MEDIA MARKETING PLAN
  • 2. 3 things you can cut right now from your Social Marketing Plan 1. Updating your Facebook page UNLESS you have a SPECIFIC PLAN to make your updates provoke a REACTION that is connected to a process--a way to CAPTURE SALES LEADS and bring them toward a transaction.
  • 3. 2. Blogging to tell stories. Engaging stories about your business culture or personality RARELY cause sales. If you want your blog posts, videos or Facebook interactions to SELL they need to create high levels of confidence in buyers. For instance, are your stories giving blog readers these 2 things? I. a way to fulfill a specific need or desire and II. something to ACT on. If they aren't your stories suck. Because ultimately you won't be able to connect to your product or service to the story in a way that earns a sale. Your story won't be a discussion. It'll be a monologue.
  • 4. 3. CutYouTube videos that, likewise, do not tell a story that fulfills a specific need and includes a call to action. Your customers probably don't need to know how your product or service actually works or look behind the scenes.. AS MUCH as they need a problem solved or a way to better understand the BEST FIT for their needs. So pull the plug on Facebook, blogs and videos that don't give customers answers to burning questions or a sample of the experience they're craving--and a way to act on them that creates a LEAD for you. If you do you'll be one step closer to making social media sell for you.
  • 5. Free MP3 Podcast reveals how to use social media to sell more stuff. Find out more at www.sociamigo.com/mp3