BP now has a substantial social media strategy in place –allowing the company to present a more human face. Messages on these channels convey regret, commitment to cleanup , claims, etc. Is the strategy working ?

1. BP Social Media
Response to Spill

2. It doesn't get much worse than BP's continuing disaster in the Gulf of Mexico.
BP is using Social Media to manage it's PR

3. BP has set up @BPAmerica and @Oil_Spill_2010 Twitter accounts to provide
information. These accounts have about 15,695 and 7,844 followers, respectively.

4. BP Tweets on Twitter

5. BP America is using Flickr channel to show pictures of the Gulf of Mexico incident,
focusing on the clean-up efforts, community engagement and claims reimbursements.

6. BP's pictures on FlickR

7. BP's pictures on FlickR

8. Official YouTube channel of BP America – using Social Media to directly communicate
with the public.

9. Facebook page to engage the public in an informative manner about their efforts
associated with the oil spill in the Gulf of Mexico.

10. Another Facebook page from the Unified Command providing information regarding the
Gulf Coast Deepwater Horizon Oil Spill.

11. BP now has a substantial social media strategy in place – allowing the company to
present a more human face. Messages on these channels convey regret, commitment
to cleanup , claims, etc.
Is the strategy working?
We would like to hear your thoughts?
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