4. KEY COMPONENTS
Design, Navigation and Content have always been the key aspects of any Website. iifa.com is not just a
website but has been a home to the entire Indian Film Industry. Since its revamp in May 2012, both
Celebrities as well as the fans of iifa have been loving its new look and design and has been
recommended to their family and friends for all the EXCLUSIVE Bollywood pictures, videos and updates.
It is also one of the trusted source of information and content to many Journalists and Media persons.
While the website has been intellectually Designed keeping in mind its Global audiences, the
Navigation is very smooth and easy. 'EXCLUSIVITY' in content is the vital aspect of the Website.
Also, the website is "100%" ads free, which allows the user to browse through the content and engage in
activities like recommending the site or sharing Pictures and videos from the iifa Photo Gallery.
Features like the iifa timeline, Archives, Media Coverages, Host country, etc have been some of the
Top visited and loved sections.
The website has been recently nominated at the MSN IAMAI 2013 Digital Awards for "Best Corporate
Website of the Year".
5. iifa.com – Revamp & Redesign
120,000+ Unique Visitors on the
website since its launch in May 2012. 5
6. iifa Awards 2012 – On-ground Voting Engine
IIFA - (Voting Weekend) held between 6th and 8th April, 2012 at the JW Marriott,
where 200 stars from the Bollywood galaxy came and cast their precious votes in a
process overseen by neutral auditors PWC (Price Waterhouse Coopers). This is
the only Awards ceremony of its kind, where the stars themselves select the 6
winners.
8. iifa Dancing Stars
Iifa danding stars was an Online Video Contest for young fans
from Singapore and India to upload their dance videos and the
winners actually got a chance to dance with their favorite stars
at the Awards ceremony held at Singapore in June 2012.
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