[WORKSHOP] How To Develop an Engaged Instagram Following
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Karianne Stinson, Microsoft
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[WORKSHOP] How To Develop an Engaged Instagram Following
- 5.
- 7. Set Strategy Post Consistently Engage Test Measure
- 10. Who do you want to reach? What content do they like? Who do they follow? Why should they follow your brand?
- 27. 300M+ 60%+ 1/3
- 28.
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Editor's Notes
- How often and when to post Content themes Style guidelines Engagement guidelines
- Research from L2 found 65% of top-performing brand posts on Instagram feature products. In fact, product posts even beat out lifestyle content (43%) and images or videos from an influencer or celebrity (29%). Photos get more Likes and engagement than videos, videos might get more comments.
- Engagement: How popular the post is Relevancy: The genres of content you are interested in and have interacted with Relationships: The accounts you regularly interact with Timeliness: How recent the posts are Profile Searches: The accounts you check out often Direct Shares: Whose posts you are sharing Time Spent: The duration spent viewing a post
- 28% higher view rate for IG Stories than Snapchat Stories (TheAmplify) Average unique viewers per snap fell by ~40% after IG Stories was launched (Delmondo) Source: https://techcrunch.com/2017/01/30/attack-of-the-clone/
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