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Tip 1: Online Branding is not only about
ubiquity, visibility, and functions; it is about
bonding emotionally with online users.

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Tip 2: A brand’s strength is built upon its
determination to promote its own distinctive
values and mission.

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Tip 3: Ensure your brand is associated with
credible sources.

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Tip 4: Produce press releases or news articles
for your industry.

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Tip 5: Create relationships. Relationships lead
to opportunities.

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Tip 6: Maintain a consistent posting schedule.

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Tip 7: Know your strengths. Outsource your
weaknesses.

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Tip 8: Know your audience. Build your
strategy. Police your brand. Be consistent.

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Tip 9: Online Branding needs to be about the
cause. People need to connect to the mission.

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Tip 10: Your network is everything in the
branding environment. Just build it right.

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Tip 11: Imagination gives dimension to an
online branding campaign.

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Tip 12: Be honest about your product or
service. Negatives spread faster.

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Tip 13: Manage your online reputation. It is
very important for your brand.

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Tip 14: Online Branding Builds Trust in
Reputation.

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Tip 15: Be Consistent With Branding.

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Tip 16: Blogging is one of the most effective
ways to improve the visibility of your brand
online.

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Tip 17: Press release distribution is a very
effective and inexpensive way to enhance
brand visibility and recognition.

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Tip 18: Creating and distributing quality
content is the best way to gain visibility
online.

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Tip 19: Optimize Your Website to drive traffic
to a website and improve the brand's
visibility.

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Tip 20: Social Media Marketing promotes
brand visibility, brand loyalty, recognition,
and can also grow your sales.

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Tip 21: Make your brand as unique as
possible.

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Tip 22: Treat your brand as an investment,
not a cost.

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Tip 23: Quickly globalize the brand and its
products.

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Tip 24: Reward customers’ involvement to
make them become active promoters of your
brand, not simply loyalists.

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Tip 25: Encourage communities that share
your values.

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Tip 26: Donations to good causes can
demonstrate the brand is not insensitive to
the world around it.

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Tip 27: Sponsorship is also a perceptible
experience: visually associating the brand
with an event, a sporting team or the like.

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Tip 28: The brand must become a medium
between the people in the community, real or
virtual, and provide more than products. It
must provide real services.