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Tip 1: Keep your target customer in mind
when writing your ads.

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Tip 2: The biggest tip is to create unique and
attention-grabbing ads.

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Tip 3: Keep your keyword listings to a
minimum. Create a number of ad groups with
short keyword lists rather than a single ad
group with a large list of keywords.

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Tip 4: The way you design, combine words,
colours, images and animation are critical
factors in success of your banner campaign.

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Tip 5: Your ads need to be entirely accurate
for the landing page advertised.

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Tip 6: Choose design styles that appeal to
you. You will make a lasting impression on
traffic if you pay careful attention to detail.

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Tip 7: Limit your use of fonts as too many
fonts may become distracting.

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Tip 8: Start your campaign by bidding high.
Your adverts will be seen early in the search
results, thus providing optimum exposure of
your service or product.

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Tip 9: Don’t sell guarantees or freebies unless
you really offer proper guarantees and/or
real freebies.

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Tip 10: Include prices in your advertisement,
if your prices are lower than your
competitions and if your competitors do not
include prices.

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Tip 11: Always include one of your main
keywords in your ad copy or header.

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Tip 12: You are limited to a small visual
space, using fewer words makes it easier for
you to use larger text that is more eye-
catching for traffic.

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Tip 13: Avoid phrases such as: “click here” in
your advertisement.

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Tip 14: Use negative keywords.

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Tip 15: Implement conversion tracking.

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Tip 16: Use Google's Remarketing Option.

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Tip 17: Text messages work better for local
advertising.

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Tip 18: Use powerful and creative words in
your ad.

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Tip 19: Include specifics such as percentages,
product or service specifications and relevant
names in your campaign.

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Tip 20: Use online advertising, these adverts
can be text adverts, text and image adverts,
image adverts or rich media and video
adverts.