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Tip 1: Keep your target customer in mind
when writing your ads.

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Tip 2: Your ads need to be entirely accurate
for the landing page advertised.

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Tip 3: Use negative keywords.

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Tip 4: Implement keyword targeting to your
ads.

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Tip 5: Use mobile-preferred ads within your
enhanced campaigns.

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Tip 6: Implement conversion tracking.

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Tip 7: Monitor and tweak your campaigns.

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Tip 8: Use Google's Remarketing Option.

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Tip 9: Always include one of your main
keywords in your ad copy or header.

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Tip 10: Use clear call-to-action words.

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Tip 11: Target new mobile devices.

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Tip 12: Text messages work better for local
advertising.

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Tip 13: Use online advertising, these adverts
can be text adverts, text and image adverts,
image adverts or rich media and video
adverts.

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Tip 14: Use creativity. It is the function of
online advertising.

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Tip 15: Use impressive language and create
curiosity.

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Tip 16: Use high quality images and emotional
appeal.

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Tip 17: Ad must be communicative and
thematically sound.

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Tip 18: It must be interesting and have
credibility.

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Tip 19: Draw the attention of target
marketplace.

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Tip 20: Use creative style, tone, words,
format and color.

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Tip 21: Use short but informative headlines.

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Tip 22: Use active words that brighten your
advertisement.

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Tip 23: Have a surprise element that makes
readers sit up and notice the ad.

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Tip 24: Use effective typography.