Kate Gilbert Creative Portfolio

Kate Gilbert Recent Creative & Communications Portfolio

Corporate Rebranding ,[object Object],[object Object],[object Object],[object Object],New Corporate Website

Consumer Brand Makeover ,[object Object],[object Object],[object Object],[object Object],New Branded Website

Website Development ,[object Object],[object Object],[object Object],[object Object],Video Rich Content

Social Media ,[object Object],[object Object],[object Object],[object Object],Twitter Updates

Social Media Campaign ,[object Object],[object Object],[object Object],[object Object],[object Object]

Consumer Marketing & Public Relations

Public Relations ,[object Object],[object Object],[object Object],[object Object],Recent Media Highlights

Merchandising ,[object Object],[object Object],[object Object],[object Object],Web Elements

Product Launch ,[object Object],[object Object],[object Object],Direct Mail

Product Launch & Media Tour ,[object Object],[object Object],The simultaneous launch of two new products gave us an unprecedented opportunity to invest in a tour across the US and across Europe. The aim: to attract media attention, create buzz with social networking links, and to invite our customers and prospects to experience the new products in person. The campaign theme harkens to the lure of the open road, and has a retro feel to accompany the look and feel of the Airstream Trailer – representing a “golden age of innovation”. The tour was hugely successful in the US and Europe enabling us to exceed out media impressions goal by 100% - reaching 2 billion impressions for 2009 Direct Marketing – Tour Promotion Tour Invitation – Retro-style Boarding Pass

Promotional Campaigns ,[object Object],[object Object],As well as product specific campaigns, there was a need to launch the new company Solta Medical. We took an innovative approach to making this announcement in our trade media. We also launched the “We’ve got Chemistry” campaign to cross promote our two brands, Thermage & Fraxel

Senior sales and marketing executive with an 18 year record of creating successful strategic plans and promotional programs, significantly contributing to achievement of revenue and profit goals in innovative organizations. Phone: +1 510 589 0924 or +1 925 249 0856 [email_address] Kate Gilbert

Kate Gilbert Creative Portfolio

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Kate Gilbert Creative Portfolio